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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <Name>About Us</Name>
  <Description>Promote scientific skepticism, critical thinking, and evidence-based reasoning through research, publishing, education, and public engagement.</Description>
  <OtherInformation>Additional publicly available sources consulted in preparing this StratML rendition include: https://www.skeptic.com/ | https://www.skeptic.com/join-the-movement/ | https://www.skeptic.com/magazine/ | https://research.skeptic.com/ | https://www.charitynavigator.org/ein/954550781 | https://en.wikipedia.org/wiki/The_Skeptics_Society
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Submitter&apos;s Note:  This update has been compiled by ChatGPT and lightly edited in the form at https://stratml.us/forms/Claude/Part1.html</OtherInformation>
  <StrategicPlanCore>
    <Organization>
      <Name>Skeptics Society</Name>
      <Acronym>SKPTCS</Acronym>
      <Identifier>_c7c813e4-6322-11eb-854d-0d023183ea00</Identifier>
      <Description>The Skeptics Society is a nonprofit scientific and educational organization dedicated to promoting scientific skepticism, investigating extraordinary claims, and fostering critical thinking. The organization conducts research, publishes educational materials, produces digital and print media, hosts public events, and engages diverse audiences in evaluating claims using evidence and reason.</Description>
      <Stakeholder StakeholderTypeType="Person">
        <Name>Michael Shermer</Name>
        <Description>Executive Director and Founding Publisher of Skeptic magazine, responsible for leadership, public communication, and organizational strategy.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Members</Name>
        <Description>Individuals who support the organization through membership participation, subscriptions, and engagement in programs and activities.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Donors</Name>
        <Description>Individuals and institutions providing financial support to sustain research, publishing, and educational outreach.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Researchers</Name>
        <Description>Scientists, scholars, and analysts contributing to investigations, surveys, and research publications.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Educators</Name>
        <Description>Teachers, professors, and trainers using educational resources to promote scientific literacy and critical thinking.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Students</Name>
        <Description>Learners at all levels seeking to develop skills in reasoning, evidence evaluation, and scientific understanding.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Public Audiences</Name>
        <Description>Individuals and communities accessing publications, media content, and educational resources produced by the organization.</Description>
      </Stakeholder>
    </Organization>
    <Vision>
      <Description>A world in which critical thinking and scientific reasoning guide decisions in public discourse and everyday life.</Description>
      <Identifier>e6ba4105-d03b-46f6-9159-bc3d16015a6e</Identifier>
    </Vision>
    <Mission>
      <Description>To engage experts and the public in investigating extraordinary claims, promote scientific literacy, and provide accessible educational resources supporting evidence-based reasoning.</Description>
      <Identifier>1e4b03e3-4265-4dad-8387-2bc801205e0c</Identifier>
    </Mission>
    <Value>
      <Name>Inquisitiveness</Name>
      <Description>Encourage curiosity and open-minded inquiry into scientific and social questions.</Description>
    </Value>
    <Value>
      <Name>Skepticism</Name>
      <Description>Apply reason and evidence to evaluate claims while remaining open to new information and revision.</Description>
    </Value>
    <Value>
      <Name>Science</Name>
      <Description>Use systematic observation, experimentation, and analysis to understand natural phenomena and inform decisions.</Description>
    </Value>
    <Value>
      <Name>Methodology</Name>
      <Description>Employ rigorous investigative methods and transparent reasoning to assess evidence and communicate findings.</Description>
    </Value>
    <Value>
      <Name>Critical Thinking</Name>
      <Description>Develop analytical skills enabling individuals to distinguish reliable information from misinformation.</Description>
    </Value>
    <Goal>
      <Name>Research</Name>
      <Description>Conduct scientific investigations and surveys to evaluate claims and understand public attitudes toward science and evidence.</Description>
      <Identifier>75b8ec05-177e-4e42-91ca-d3a14394e3c8</Identifier>
      <SequenceIndicator>1</SequenceIndicator>
      <Objective>
        <Name>Studies</Name>
        <Description>Design and implement research projects generating reliable data on scientific literacy, belief systems, and public understanding.</Description>
        <Identifier>510423d9-4ff9-4af1-a41f-a8f8a652bd0f</Identifier>
        <SequenceIndicator>1.1</SequenceIndicator>
      </Objective>
    </Goal>
    <Goal>
      <Name>Publishing</Name>
      <Description>Produce print and digital publications communicating scientific knowledge and investigative findings to diverse audiences.</Description>
      <Identifier>0201e017-b166-4d3c-90cb-3ff10636d6e9</Identifier>
      <SequenceIndicator>2</SequenceIndicator>
      <Objective>
        <Name>Magazine</Name>
        <Description>Publish Skeptic magazine presenting articles, essays, and analyses on science, pseudoscience, and cultural issues.</Description>
        <Identifier>0aacfe55-2c14-4d75-a857-06781b74431d</Identifier>
        <SequenceIndicator>2.1</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Articles</Name>
        <Description>Distribute online content addressing current scientific and societal topics.</Description>
        <Identifier>9ea27852-b3b1-4f92-b9d0-592f6ed31e5a</Identifier>
        <SequenceIndicator>2.2</SequenceIndicator>
      </Objective>
    </Goal>
    <Goal>
      <Name>Education</Name>
      <Description>Provide educational programs and resources supporting scientific literacy and critical thinking.</Description>
      <Identifier>40407e72-c049-4fb7-901e-47efb73c40b6</Identifier>
      <SequenceIndicator>3</SequenceIndicator>
      <Objective>
        <Name>Curriculum</Name>
        <Description>Develop teaching materials, lesson plans, and classroom resources promoting evidence-based reasoning.</Description>
        <Identifier>e60255ad-6ab2-4d79-b812-d606aabc4b35</Identifier>
        <SequenceIndicator>3.1</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Workshops</Name>
        <Description>Offer training sessions and lectures for students, educators, and community groups.</Description>
        <Identifier>b19ac8eb-40fb-46fb-a76e-16f631a5a10b</Identifier>
        <SequenceIndicator>3.2</SequenceIndicator>
      </Objective>
    </Goal>
    <Goal>
      <Name>Engagement</Name>
      <Description>Foster participation in scientific inquiry and public discussion through events, media, and community interaction.</Description>
      <Identifier>6476afd6-f57f-4949-9885-7226a486c657</Identifier>
      <SequenceIndicator>4</SequenceIndicator>
      <Objective>
        <Name>Events</Name>
        <Description>Host conferences, lectures, and public forums addressing scientific and cultural topics.</Description>
        <Identifier>75e5ace6-2341-4540-8b2b-7bd0ac1308e2</Identifier>
        <SequenceIndicator>4.1</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Membership</Name>
        <Description>Encourage individuals to support organizational activities through membership and participation.</Description>
        <Identifier>559e4d98-813d-474f-b7a5-64ad186d8e19</Identifier>
        <SequenceIndicator>4.2</SequenceIndicator>
      </Objective>
    </Goal>
    <Goal>
      <Name>Outreach</Name>
      <Description>Expand public awareness of scientific reasoning through digital communication and media distribution.</Description>
      <Identifier>5f0dced3-26e9-4e49-a6e8-dfed7e8b1a9b</Identifier>
      <SequenceIndicator>5</SequenceIndicator>
      <Objective>
        <Name>Media</Name>
        <Description>Produce podcasts, videos, newsletters, and social media content communicating scientific insights.</Description>
        <Identifier>e8ada96f-c1b9-4bc5-8450-ed02c7182621</Identifier>
        <SequenceIndicator>5.1</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Audience</Name>
        <Description>Increase reach to diverse communities seeking reliable information about science and critical thinking.</Description>
        <Identifier>a7f1e53f-b201-4ee3-aa67-065d20fb5a4d</Identifier>
        <SequenceIndicator>5.2</SequenceIndicator>
      </Objective>
    </Goal>
    <Goal>
      <Name>Sustainability</Name>
      <Description>Maintain financial and organizational capacity supporting long-term research, publishing, and educational programs.</Description>
      <Identifier>95bacf01-33ce-4da0-a03d-211a1d5102b7</Identifier>
      <SequenceIndicator>6</SequenceIndicator>
      <Objective>
        <Name>Funding</Name>
        <Description>Secure financial resources through donations, memberships, and partnerships.</Description>
        <Identifier>50223a6a-df3c-491a-ae29-e5a8c472a19f</Identifier>
        <SequenceIndicator>6.1</SequenceIndicator>
      </Objective>
      <Objective>
        <Name>Operations</Name>
        <Description>Manage administrative processes and infrastructure enabling efficient program delivery.</Description>
        <Identifier>e1851ffa-1302-4bdb-8e0c-0ae9185a8373</Identifier>
        <SequenceIndicator>6.2</SequenceIndicator>
      </Objective>
    </Goal>
  </StrategicPlanCore>
  <AdministrativeInformation>
    <PublicationDate>2026-05-02</PublicationDate>
    <Source>https://www.skeptic.com/join-the-movement/</Source>
    <Submitter>
      <GivenName>Owen</GivenName>
      <Surname>Ambur</Surname>
      <EmailAddress>Owen.Ambur@verizon.net</EmailAddress>
    </Submitter>
  </AdministrativeInformation>
</StrategicPlan>