About UsWe created SparkToro to help people do better marketing. Specifically, we want to assist organizations of all kinds to quickly and accurately identify where their audience spends time and pays attention, so marketing efforts can be better targeted and more effective.We think it sucks that so much of web marketing today is "buy ads on Facebook and Google." That duopoly makes marketing less creative, less interesting, and less fruitful. It's great for Google and Facebook's bottom line, but that's where the benefit ends.SparkToroSPRKT_8e474fd2-c8ad-11ef-a71d-06022283ea00SparkToro® is a software company founded by Casey Henry and Rand Fishkin, based in Washington State, USA. We believe high-quality market research and audience research should be available to everyone, not just tech giants and those with huge budgets.Rand FishkinCEO, Co-Founder ~ Rand runs most of the show at SparkToro. He was formerly co-founder and CEO of Moz, co-founder of Inbound.org, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. He doesn't take himself too seriously, but he does have a bit of a chip on his shoulder, and is deeply passionate about making SparkToro a great company (at least, by his own peculiar standards).Casey HenryCTO, Co-Founder ~ Casey lets Rand think he runs most of the show at SparkToro. He was formerly at Moz, Wistia, HubSpot working on Inbound.org, and most recently at Ookla. When not working, he enjoys spending time with his wife and two daughters hiking, camping, and doing anything outdoors.Amanda NatividadVP of Marketing ~ Amanda works behind the scenes to let Casey, er, Rand run most of the show at SparkToro. Previously, she led marketing for Growth Machine and for Liftopia. Prior to that, she helped build Fitbit's B2B marketing team. She got her start in marketing at NatureBox. She’s a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.More transparent publications, people, and sources that influence audiences_8e4750f4-c8ad-11ef-a71d-06022283ea00To help people do better marketing_8e475194-c8ad-11ef-a71d-06022283ea00TransparencyGrowthSparkToro's goal is to be more of a Zebra than a Unicorn. We believe in organic, profitable growth. We'd rather be the best product in our space than the biggest company. We want to delight customers, help everyone in our field do better marketing, give our team great professional lives, and deliver returns to our shareholders… in that order.Sustainable ProsperityPluralityCooperationMutualismParticipationCommunityRegenerationQualityMarket PlacesIdentify places that deserve marketing investment_8e4751c6-c8ad-11ef-a71d-06022283ea00Content MarketersSparkToro can help marketers identify the publications and people that influence their target audience. And *that* can help marketers spread their dollars and their efforts more broadly. We're excited to help solve this problem, and hopefully, to help diversify the kinds of marketing organizations consider.SEO SpecialistsContent marketers and SEO specialists ~ A competitive advantage over other keyword research tools to craft more resonant, effective contentDigital Marketing AgenciesDigital marketing agencies of all stripes ~ Unique data that helps win new business, retain clients, & increases team productivityFoundersFounders and product designers ~ Gain a deep understanding of their target customer as they build, design, and marketProduct DesignersMarketing StrategistsMarketing strategists & performance marketers ~ Discover advertising, sponsorship, and improved targeting capabilities on Google/Meta/Apple/etc.Performance MarketersSparkToro CustomersSee what customers are sayingDean McBethFounder, Shepherd ^^ "When you combine your knowledge along with SparkToro's technology and customer interviews, you can uncover whole new customer segments. So I think of it this way: Bruce Lee started kicking everyone's ass after he blended different martial arts and now we have mixed martial arts (MMA)."Alex JuddHead of Impact and Planning, Clarity PR ^^ "As an agency that prides itself on knowing the media that matters, SparkToro is invaluable. From niche B2B audiences to mass market, we're able to back-up our instincts with data and unearth hidden gems, arming us with the most comprehensive, effective target list for any campaign."Vinny La BarberaFounder & CEO, imFORZA ^^ "SparkToro is the best marketing tool for startups. A startup can't and shouldn't spend time on marketing until they know who their audience is, who is already influencing them, and what content they're interested in."Abhi JadhavFounder, Bay Leaf Digital ^^ "SparkToro tops the list of best SaaS marketing tools. I love the insights it uncovers for our team!"Ali SchwankeFounder, Simple Strat and Host of "HubSpot Hacks" ^^ "SparkToro is a solid investment for any marketing team."Ben JessonFounder & CEO, Conversion Rate Experts ^^ "I love demoing SparkToro to people. That Aha! moment when they see the results is awesome."AimclearEmpire FlippersConvince and ConvertDemandMavenClarityKickPointBen Franklin Technology PartnersDejan MarketingThe alternative is to help identify other places that deserve marketing investment -- not just advertising, but partnerships and outreach, guest editorials and content contributions, authentic endorsements and organic references.AudiencesProvide information about online audiences_8e475202-c8ad-11ef-a71d-06022283ea001Customer Research SpecialistsBuild data-driven personas with provable customer behaviors and demographicsSparkToro puts crucial information about any online audience at your fingertips: ^^ * Behaviors: what they visit, read, watch, listen-to, and follow ^ * Characteristics: keywords they search for, how they describe themselves in their bios, language in their content ^ * Demographics: gender, age, interests, job titles, education, and moreSourcesDiscover sources visited by audiences_8e475248-c8ad-11ef-a71d-06022283ea002Public Relations ProfessionalsUncovering the true sources of influence, especially hidden gems that are easier to pitchUncover Affinities ~ Find out which websites, podcasts, YouTube channels, Subreddits, and social networks your audience visits.KeywordsDiscover keywords, trending keywords & questions queried by audiences on Google_8e475306-c8ad-11ef-a71d-06022283ea003See Search Keywords ~ Discover keywords, trending keywords & questions they search for on Google.Social NetworksDiscover which social networks are popular with particular audiences_8e47534c-c8ad-11ef-a71d-06022283ea004Social NetworksFind the Right Social Networks ~ Learn which social networks, financial, lifestyle, and e-commerce platforms are popular with them.ContactsProvide contact information for publications and people to reach out to for PR, partnerships, and ads_8e475392-c8ad-11ef-a71d-06022283ea005Build & Export Lists ~ Get contact information for publications and people to reach out to for PR, partnerships, and ads.PersonasCreate personas based upon demographic data for audiences_8e4754a0-c8ad-11ef-a71d-06022283ea006Create Data-Backed Personas ~ Gender, age, education, skills, interests, and more demographics for any searchable audience.2025-01-01https://sparktoro.com/aboutOwenAmburOwen.Ambur@verizon.net