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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <Name>About SDL &amp; Prospects for StratML-Enabled Partnerships</Name>
  <Description>SDL publishes practitioner-authored books on AI and education at speed, bypassing traditional institutional gatekeeping to ensure ideas reach audiences while they still matter.</Description>
  <OtherInformation>Submitter&apos;s Note: This plan was compiled by Claude.ai to represent SDL&apos;s publicly stated intentions in machine-readable StratML format and to suggest enhancements aligned with the organization&apos;s own goals.
^^
SDL explicitly names Claude (Anthropic) as a desired tool partner; the StratML Community notes that structured, machine-readable declarations of organizational intentions — as enabled by ISO 17469 (StratML) — would significantly amplify SDL&apos;s Connect function by making contributor capabilities and institutional needs discoverable and alignable without requiring further intermediation.
^^
The plan has been lightly edited in the form at https://stratml.us/forms/Claude/Part1.html.</OtherInformation>
  <StrategicPlanCore>
    <Organization>
      <Name>Second Draft Labs LLC</Name>
      <Acronym>SDL</Acronym>
      <Identifier>3766572b-ce3e-40ca-95f2-8af54f9721b4</Identifier>
      <Description>An independent press founded in 2026 that aggregates, accelerates, and publishes practitioner-authored works on artificial intelligence and education, operating outside traditional academic and institutional publishing structures.</Description>
      <Stakeholder StakeholderTypeType="Person">
        <Name>Patrick R. Dempsey</Name>
        <Description>Editor and Publisher; AI and Education Strategist; founder of Second Draft Labs LLC; keynote speaker and author.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Person">
        <Name>Adam Pryor</Name>
        <Description>Managing Editor of Second Draft Labs; contributor to Volume 01.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Contributors</Name>
        <Description>Scholars, practitioners, and builders in AI and education who author SDL volumes; required to have a minimum audience of 2,000 followers and active publishing presence; retain IP with an 18-month license to SDL.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Readers</Name>
        <Description>Educators, researchers, administrators, and practitioners seeking timely, practitioner-grounded perspectives on AI in education.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Academic Institutions</Name>
        <Description>Colleges, universities, and academic units that employ or engage SDL contributors as keynote speakers, consultants, and builders; also the institutional context within which many SDL readers and contributors work.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Tool Partners</Name>
        <Description>Technology companies whose products SDL contributors actively use and build with, named by SDL as desired event and operational partners: Anthropic (Claude), Notion, Lovable, and Descript.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Organization">
        <Name>Anthropic</Name>
        <Description>Developer of Claude, an AI assistant explicitly named by SDL as a desired tool partner and event sponsor; also the developer of the AI assistant used to prepare this StratML document. Potential StratML Community partnership channel for SDL.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>StratML Community</Name>
        <Description>The international community of organizations and individuals advancing ISO 17469 (StratML) as infrastructure for machine-readable organizational intentions, maintained at https://stratml.us. SDL&apos;s Connect and coordination goals align directly with StratML&apos;s purpose of enabling voluntary, just-in-time alignment among organizations sharing compatible intentions.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Event Host Campuses</Name>
        <Description>Academic campuses that have volunteered to host SDL/IRL regional and national gatherings; four campuses had offered to host as of the plan date.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>SDL/IRL Attendees</Name>
        <Description>Educators, practitioners, and thinkers who attend SDL-convened in-person gatherings; drawn from SDL&apos;s online contributor and subscriber community.</Description>
      </Stakeholder>
    </Organization>
    <Vision>
      <Description>A world in which the best ideas in AI and education reach the people who need them — quickly, without institutional permission, while the ideas still matter — and in which practitioners and scholars can find, align with, and build upon each other&apos;s work without waiting for committees to convene.</Description>
      <Identifier>30d1ba41-9fe3-4ad9-9e23-73dd9071bef6</Identifier>
    </Vision>
    <Mission>
      <Description>To find, publish, and connect the leading independent voices in AI and education — aggregating their work under one roof, accelerating it to publication in months rather than years, and linking contributors to institutions and peers who need what they know.</Description>
      <Identifier>966dca86-55ed-4d46-a34e-2e7507859a02</Identifier>
    </Mission>
    <Value>
      <Name>Speed</Name>
      <Description>Ideas about AI and education have a short window of relevance; SDL&apos;s entire publishing stack is optimized to move from draft to shelf in months, not years, so that the work reaches audiences while it still matters.</Description>
    </Value>
    <Value>
      <Name>Practitioner Authority</Name>
      <Description>The most important work in AI and education is being done by people outside the institutions that claim to own it; SDL privileges the voices of those doing the work over credentialed observers of it.</Description>
    </Value>
    <Value>
      <Name>Independence</Name>
      <Description>SDL publishes without permission from editorial boards, committee reviews, or institutional gatekeepers; the quality filter is argument quality and audience engagement, not institutional affiliation.</Description>
    </Value>
    <Value>
      <Name>Collective Promotion</Name>
      <Description>Contributors do not publish alone; every SDL contributor promotes every SDL volume, creating a coordinated network effect that traditional publishers cannot replicate and that individual self-publishing cannot achieve.</Description>
    </Value>
    <Value>
      <Name>Philosophy and Practice Together</Name>
      <Description>Every SDL volume integrates philosophical grounding with practical application; neither alone is sufficient, and SDL treats their combination as a non-negotiable editorial standard.</Description>
    </Value>
    <Value>
      <Name>Creator Equity</Name>
      <Description>Contributors retain their intellectual property and receive a 50/50 revenue split; SDL licenses text for 18 months, after which full rights revert to the author.</Description>
    </Value>
    <Value>
      <Name>Implementation Fidelity</Name>
      <Description>Good ideas are a dime a dozen; what is rare and thus genuinely valuable is good implementation. Good implementation requires plans that are not only clear about intentions but highly adaptable to rapidly changing conditions — tracking performance against declared goals so that adaptation remains accountable rather than arbitrary. SDL&apos;s commitment to speed must be matched by equal commitment to whether ideas actually work in practice.</Description>
    </Value>
    <Goal>
      <Name>Syndication</Name>
      <Description>Build and maintain a syndicate of the leading independent scholars, practitioners, and builders in AI and education, bringing their work together under one roof so that readers can find the full range of serious practitioner thinking in one place.</Description>
      <Identifier>664386a6-cdd4-4244-9f8c-b8baf48c4e7a</Identifier>
      <SequenceIndicator>1</SequenceIndicator>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Contributors</Name>
        <Description>Practitioner-authors with established audiences recruited to SDL&apos;s syndicate.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Readers</Name>
        <Description>Educators and practitioners who benefit from a curated, single-source collection of practitioner voices.</Description>
      </Stakeholder>
      <OtherInformation>Aggregate Voices ~ SDL&apos;s contributor eligibility criteria — minimum 2,000 followers, active publishing presence, argument-driven rather than topic-driven proposals — function as a quality and reach filter that substitutes for traditional peer review. The StratML Community notes that machine-readable contributor profiles (intentions, expertise, stakeholder relationships) would make this syndicate far more discoverable to institutions and peers seeking specific capabilities.</OtherInformation>
      <Objective>
        <Name>Authors</Name>
        <Description>Continuously identify and onboard practitioner-authors in AI and education who have established audiences, active publishing records, and argument-driven ideas, ensuring that SDL&apos;s syndicate grows in both depth and breadth of coverage.</Description>
        <Identifier>de0cfb5f-7481-4d7a-80f2-b13b8b901ef1</Identifier>
        <SequenceIndicator>1.1</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Contributors</Name>
          <Description>Prospective and active practitioner-authors meeting SDL&apos;s eligibility criteria.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Perspectives</Name>
        <Description>Ensure each SDL volume integrates multiple perspectives — philosophical and practical, skeptical and constructive — so that the collective output is richer than any single author could produce alone.</Description>
        <Identifier>01c0b0d9-3229-4123-9b1f-351a714ecbc5</Identifier>
        <SequenceIndicator>1.2</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Readers</Name>
          <Description>Educators and practitioners seeking multidimensional treatment of AI and education questions.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Promotion</Name>
        <Description>Maintain the collective promotion model in which every contributor supports every volume, creating audience reach that compounds across the syndicate and makes SDL membership more valuable than solo publishing for each contributor.</Description>
        <Identifier>28d1916a-4f91-4908-9698-7d961d00e7e2</Identifier>
        <SequenceIndicator>1.3</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Contributors</Name>
          <Description>Active syndicate members who both promote and benefit from collective promotion.</Description>
        </Stakeholder>
        <OtherInformation>Sustain Network Effects</OtherInformation>
      </Objective>
    </Goal>
    <Goal>
      <Name>Publishing</Name>
      <Description>Operate a publishing stack — editorial, production, design, ISBN, and distribution — optimized for speed, moving manuscripts from draft to worldwide availability in months rather than the years required by traditional academic publishers.</Description>
      <Identifier>4c3257df-3f20-493f-9b5f-6541f807fe73</Identifier>
      <SequenceIndicator>2</SequenceIndicator>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Contributors</Name>
        <Description>Authors who benefit from fast time-to-publication and full-service editorial and production support.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Readers</Name>
        <Description>Audiences who receive timely ideas rather than outdated ones.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Tool Partners</Name>
        <Description>Technology providers — including Anthropic (Claude), Notion, Lovable, and Descript — whose AI-assisted editorial tools enable SDL&apos;s accelerated production model.</Description>
      </Stakeholder>
      <OtherInformation>Accelerate Publishing ~ SDL&apos;s use of AI-assisted editorial tools is central to its speed advantage. The explicit naming of Claude (Anthropic) as a desired partner represents a natural alignment with the StratML Community, which also uses Claude in its own authoring infrastructure. Joint exploration of AI-assisted StratML authoring tools could benefit both communities.</OtherInformation>
      <Objective>
        <Name>Production</Name>
        <Description>Maintain and improve SDL&apos;s AI-assisted editorial and production pipeline so that contributors need only provide a Google Doc and SDL handles all remaining steps: editing, formatting, cover design, ISBN registration, and distribution across print and digital platforms.</Description>
        <Identifier>28e696db-1cde-4af3-8ba1-e65f300541a0</Identifier>
        <SequenceIndicator>2.1</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Contributors</Name>
          <Description>Authors who rely on SDL&apos;s full-service production model.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Distribution</Name>
        <Description>Ensure SDL publications are available on every major platform — print and digital — so that speed of production is matched by breadth of availability.</Description>
        <Identifier>da238371-8e25-4cac-be9d-79de8ba38cf7</Identifier>
        <SequenceIndicator>2.2</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Readers</Name>
          <Description>Audiences who access SDL publications through their preferred platforms.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Tool Partnerships</Name>
        <Description>Formalize relationships with Anthropic (Claude), Notion, Lovable, Descript, and other tools central to SDL&apos;s publishing stack, converting informal tool use into partnerships that provide SDL contributors with preferred access, support, and co-promotion opportunities.</Description>
        <Identifier>460b4c0a-2574-4d90-b344-9d748c8791c0</Identifier>
        <SequenceIndicator>2.3</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Organization">
          <Name>Anthropic</Name>
          <Description>Developer of Claude; named by SDL as a desired tool partner and event sponsor.</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Tool Partners</Name>
          <Description>Notion, Lovable, Descript, and other tools in SDL&apos;s active stack.</Description>
        </Stakeholder>
      </Objective>
    </Goal>
    <Goal>
      <Name>Discoverability &amp; Coordination</Name>
      <Description>Ensure that SDL&apos;s publications and contributors are discoverable by institutions, organizations, and individuals seeking to act on the ideas SDL publishes — functioning not merely as a content distributor but as a coordination infrastructure linking knowledge to need.</Description>
      <Identifier>31f97d2e-f4ae-4270-939d-90dbd9e44d2f</Identifier>
      <SequenceIndicator>3</SequenceIndicator>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Academic Institutions</Name>
        <Description>Universities and colleges seeking keynote speakers, consultants, and builders from SDL&apos;s contributor network.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Contributors</Name>
        <Description>Practitioner-authors whose consulting, speaking, and building capabilities are made visible through SDL&apos;s Connect function.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>StratML Community</Name>
        <Description>ISO 17469 community whose machine-readable strategic plan standard offers SDL a pathway from broadcast publishing to structured, queryable declarations of contributor intentions and capabilities — enabling voluntary alignment without additional intermediation.</Description>
      </Stakeholder>
      <OtherInformation>Connect Ideas to Action ~ This Goal represents the most significant opportunity for SDL to evolve beyond the publish-and-broadcast model. SDL&apos;s own Connect function acknowledges that contributors keynote, consult, and build, and that institutions should be able to find them. The limitation of the current model is that discoverability depends on readers encountering SDL content.
^
Structured StratML profiles of SDL contributors&apos; intentions and capabilities would make this matching function operable at the level of machine-readable infrastructure — allowing institutions with specific needs to find aligned SDL contributors ...without either party needing to navigate a committee or a conference. Moreover, while good ideas may be a dime a dozen, good implementations are rare precisely because they require plans that remain adaptive to rapidly changing conditions.
^^
StratML Part 2 — the performance reporting complement to this Part 1 plan — provides exactly that infrastructure: iterative, machine-readable tracking of results against declared intentions, making SDL&apos;s impact visible, measurable, and improvable over time rather than simply asserted.
^^
See also https://search.aboutthem.info/ &amp; the authoring/editing form at https://stratml.us/forms/Claude/Part2.html</OtherInformation>
      <Objective>
        <Name>Contributors</Name>
        <Description>Develop structured, publicly accessible profiles of SDL contributors&apos; expertise, intentions, and availability for keynote, consulting, and building engagements, so that institutions can find the right people without relying solely on serendipitous content discovery.</Description>
        <Identifier>6fcb63c3-5f13-43e0-90cb-56c41ed031cb</Identifier>
        <SequenceIndicator>3.1</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Contributors</Name>
          <Description>Practitioner-authors whose capabilities are made legible to potential institutional partners.</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Academic Institutions</Name>
          <Description>Institutions seeking to engage SDL contributors for speaking, consulting, or building roles.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Pathways</Name>
        <Description>Move beyond publication as the end-state by creating pathways — community forums, practitioner networks, structured follow-on resources — through which readers can apply SDL ideas in their own institutional contexts rather than merely consuming them.</Description>
        <Identifier>0b6a516a-bc78-4361-b41e-ca4729b078fb</Identifier>
        <SequenceIndicator>3.2</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Readers</Name>
          <Description>Educators and practitioners seeking to implement ideas from SDL publications in their own work.</Description>
        </Stakeholder>
        <OtherInformation>Enable Reader Application ~ The proliferation of AI and education content has reached a point at which additional publishing may be less valuable than helping readers act on what already exists. SDL&apos;s own mission — ensuring ideas matter — implies a responsibility for downstream application, not just upstream production. This Objective invites SDL to consider what success looks like for a reader, not just for a publication.</OtherInformation>
      </Objective>
      <Objective>
        <Name>Intentions, Capabilities &amp; Needs</Name>
        <Description>Explore and adopt ISO 17469 (StratML) as a framework for expressing SDL&apos;s organizational intentions, contributor capabilities, and partnership needs in machine-readable form, enabling voluntary alignment with compatible organizations without requiring committee intermediation.</Description>
        <Identifier>1e38edfb-e2b1-43e7-ac75-4ece7e8d1419</Identifier>
        <SequenceIndicator>3.3</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>StratML Community</Name>
          <Description>Maintainers of ISO 17469 infrastructure at https://stratml.us; potential technical partner for SDL&apos;s Connect function.</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Organization">
          <Name>Anthropic</Name>
          <Description>Developer of Claude, used in StratML authoring workflows; bridge between SDL&apos;s existing tool partnerships and StratML adoption.</Description>
        </Stakeholder>
        <OtherInformation>Adopt Machine-Readable Declarations</OtherInformation>
      </Objective>
    </Goal>
    <Goal>
      <Name>Convenings</Name>
      <Description>Extend SDL&apos;s online syndicate into in-person gatherings — regional and national — that bring contributors and followers together for hands-on, practitioner-led sessions, creating the kind of relational trust and collaborative momentum that digital publishing alone cannot generate.</Description>
      <Identifier>09f09850-c727-481f-a1e0-9f2a6f9b0635</Identifier>
      <SequenceIndicator>4</SequenceIndicator>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>SDL/IRL Attendees</Name>
        <Description>Educators, practitioners, and thinkers who attend SDL/IRL events.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Event Host Campuses</Name>
        <Description>Academic campuses that have volunteered to host SDL/IRL gatherings.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Contributors</Name>
        <Description>SDL syndicate members who lead hands-on sessions at SDL/IRL events.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Generic_Group">
        <Name>Tool Partners</Name>
        <Description>Anthropic (Claude), Notion, Lovable, Descript, and others whose products SDL contributors use daily, sought as event partners rather than traditional sponsors.</Description>
      </Stakeholder>
      <OtherInformation>Convene Community ~ SDL/IRL represents an important recognition that coordination and trust-building require more than content distribution. Four campuses had offered to host before any formal announcement; an event organizer had volunteered; speakers were self-nominating. This organic pre-commitment suggests genuine demand. The StratML Community notes that SDL/IRL gatherings could serve as natural venues for demonstrating how machine-readable strategic plans enable just-in-time coordination among practitioners — converting SDL event energy into lasting alignment infrastructure.</OtherInformation>
      <Objective>
        <Name>Launch Regional Events</Name>
        <Description>Organize the first SDL/IRL regional gathering, drawing on the four campuses that have already offered to host, to test the format of practitioner-led, vendor-free, hands-on sessions rated by depth and spiciness rather than credentialed prestige.</Description>
        <Identifier>cb689829-7f4d-47aa-9910-01193a5ac56d</Identifier>
        <SequenceIndicator>4.1</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>SDL/IRL Attendees</Name>
          <Description>Early adopters from SDL&apos;s online community who attend the inaugural regional event.</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Event Host Campuses</Name>
          <Description>Campuses providing venue and logistical infrastructure.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Secure Tool Partners</Name>
        <Description>Convert SDL&apos;s existing relationships with Anthropic (Claude), Notion, Lovable, Descript, and similar tools into formal event partnerships in which partners provide resources and co-promotion in exchange for authentic access to SDL&apos;s practitioner community — not vendor booth visibility.</Description>
        <Identifier>b73f2ba0-30c6-4103-bf2d-3eb4e5a10ff1</Identifier>
        <SequenceIndicator>4.2</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Organization">
          <Name>Anthropic</Name>
          <Description>Developer of Claude; named by SDL as a desired event partner; also the developer of the AI used to prepare this StratML document, creating a natural bridge for StratML Community engagement.</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Tool Partners</Name>
          <Description>Notion, Lovable, Descript, and other tools SDL contributors build with daily.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Scale to National Events</Name>
        <Description>Following successful regional pilots, develop a national SDL/IRL gathering that brings the full syndicate together with a larger audience, establishing SDL as a convening force in AI and education — not merely a publishing house.</Description>
        <Identifier>04afc413-6006-4ea4-857e-f01e91e3d6ba</Identifier>
        <SequenceIndicator>4.3</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>SDL/IRL Attendees</Name>
          <Description>National audience of practitioners and thinkers in AI and education.</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Contributors</Name>
          <Description>Full SDL syndicate participating as session leaders and community anchors.</Description>
        </Stakeholder>
      </Objective>
    </Goal>
  </StrategicPlanCore>
  <AdministrativeInformation>
    <StartDate>2026-01-01</StartDate>
    <PublicationDate>2026-05-29</PublicationDate>
    <Source>https://seconddraftlabs.com/</Source>
    <Submitter>
      <GivenName>Owen</GivenName>
      <Surname>Ambur</Surname>
      <EmailAddress>Owen.Ambur@verizon.net</EmailAddress>
    </Submitter>
  </AdministrativeInformation>
</StrategicPlan>