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 xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:PerformancePlanOrReport http://stratml.us/references/PerformancePlanOrReport20160216.xsd" Type="Strategic_Plan"><Name>10 Psychology Tricks to Make You a Better Storyteller</Name><Description>Storytelling is a game of psychology. ~ 10 tricks rooted in psychology to make you a better storyteller:
</Description><OtherInformation/><StrategicPlanCore><Organization><Name>Nathan Baugh</Name><Acronym>NB</Acronym><Identifier>_d7308332-4080-11ee-963d-f1a4f382ea00</Identifier><Description>Founder, World Builders</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>Storytellers</Name><Description/></Stakeholder></Organization><Vision><Description>Better stories</Description><Identifier>_d7308418-4080-11ee-963d-f1a4f382ea00</Identifier></Vision><Mission><Description>To make you a better storyteller
</Description><Identifier>_d73084a4-4080-11ee-963d-f1a4f382ea00</Identifier></Mission><Value><Name>Stories</Name><Description/></Value><Value><Name>Psychology</Name><Description/></Value><Goal><Name>Stories</Name><Description>Offer 10 tricks rooted in psychology to make better stories</Description><Identifier>_d730851c-4080-11ee-963d-f1a4f382ea00</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name>Endings</Name><Description>Begin with the end</Description><Identifier>_d7308594-4080-11ee-963d-f1a4f382ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>This tactic makes the audience wonder how they get to the end.</OtherInformation></Objective><Objective><Name>Buts &amp; Therefores</Name><Description>Address what happens between each beat in a story outline in terms of buts and therefores</Description><Identifier>_d730860c-4080-11ee-963d-f1a4f382ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>"And" implies a simple continuation.  "But" implies conflict.  "Therefore" implies progress.  Audiences get hooked on conflict or progress.</OtherInformation></Objective><Objective><Name>Nots</Name><Description>Use the word "not".</Description><Identifier>_d7308684-4080-11ee-963d-f1a4f382ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Instead of simple descriptors, offer binary impressions.</OtherInformation></Objective><Objective><Name>Language</Name><Description>Create shared language.</Description><Identifier>_d73086f2-4080-11ee-963d-f1a4f382ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Unique words become a shared secret between authors and audiences.</OtherInformation></Objective><Objective><Name>Combinations</Name><Description>Combine ideas</Description><Identifier>_d730876a-4080-11ee-963d-f1a4f382ea00</Identifier><SequenceIndicator>5</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Unusual combinations attract interest.</OtherInformation></Objective><Objective><Name>Promises</Name><Description>Make promises</Description><Identifier>_d73087ec-4080-11ee-963d-f1a4f382ea00</Identifier><SequenceIndicator>6</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>The story is the "Progress" and the climax is the "Payoff".</OtherInformation></Objective><Objective><Name>Structures</Name><Description>Shape stories</Description><Identifier>_d7308864-4080-11ee-963d-f1a4f382ea00</Identifier><SequenceIndicator>7</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Humans gravitate toward structure.  The goal of a story structure is to let characters shine through.</OtherInformation></Objective><Objective><Name>Signposts</Name><Description>Use chapter titles, transition words, and countdowns to help the audience keep track of where they are in stories</Description><Identifier>_d73088e6-4080-11ee-963d-f1a4f382ea00</Identifier><SequenceIndicator>8</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Rule of Three</Name><Description>Create a pattern</Description><Identifier>_d7308968-4080-11ee-963d-f1a4f382ea00</Identifier><SequenceIndicator>9</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>3 is the smallest number of elements required to create a pattern.</OtherInformation></Objective><Objective><Name>Villains</Name><Description>Create villains</Description><Identifier>_d73089e0-4080-11ee-963d-f1a4f382ea00</Identifier><SequenceIndicator>10</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Heroes need villains.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2023-08-21</PublicationDate><Source>https://www.linkedin.com/feed/update/urn:li:activity:7097575209334935552/?utm_source=share&amp;utm_medium=member_desktop</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>