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 xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:PerformancePlanOrReport http://stratml.us/references/PerformancePlanOrReport20160216.xsd" Type="Strategic_Plan"><Name>About XenoDATA</Name><Description>What Makes Us Unique ~ XenoDATA™ helps organizations drive business impact and user engagement through well run digital initiatives with a principled approach to data management. We do so through our advisory practice and our proprietary data intelligence solution – the DataWorkbench. Whether your organization’s data management strategy is offensive or defensive, we enable our clients with a playbook and solutions to achieve tangible results through simplified data management. Companies cannot afford investments in technologies that do not produce results. XenoDATA™ works to empower teams with strategies and technologies that drive financial results.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>XenoDATA</Name><Acronym>XNDT</Acronym><Identifier>_0c69b622-891c-11ec-9817-42070c83ea00</Identifier><Description/><Stakeholder StakeholderTypeType="Person"><Name>Taylor Culver</Name><Description>Founder &amp; Principal Consultant</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>XenoDATA™ Advisory Board</Name><Description>XenoDATA™ is proud to bring in house advice that spans multiple domains and industries, all unified by a passion for solving organizational issues with data.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ozel Christo</Name><Description>CEO &amp; Founder of Neokami ~ Artificial Inteligence | Machine Learning | Data Visualization ~ Experienced entrepreneur and computer scientist. Prior to founding Neokami, studied Computational Science and Engineering at the Technical University of Munich and worked as a machine learning software developer at several start-ups. Ozel has 17 years of algorithm design, coding and implementation experience.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Reuben Vandeventer</Name><Description>CEO &amp; Founder of Data Clairvoyance ~ Data Monetization | Data Strategy | Data Governance ~ Mr. Vandeventer has been driving progress and helping to shape the data space for more than a decade, across many industries including Medical Device, Pharmaceutical, Insurance and Asset Management. His background in science, statistics and finance has created a robust foundation to create real economic value for organizations in new and innovative ways.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Deborah Himsel</Name><Description>President Himsel &amp; Associates ~ Change Management | Executive Coaching | Org Developement ~ Deborrah M. Himsel is a recognized expert in leadership development, a change agent, a thought leader, an author, an educator and executive coach…a sought-after speaker for conferences and workshops.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>William D. Gilbride, Jr.</Name><Description>Managing Shareholder and CEO at Abbott Nicholson ~ Corporate Law | Dispute Avoidance | Conflict Resolution ~ Bill has over 30 years of experience representing business interests in contracts, business and corporate law, dispute avoidance and resolution, real estate, zoning and land use law. Bill has been approved as outside counsel for Ascension Health; Amazon; Kettering University; Northern Trust Bank; Rockwell Automation; SmithGroupJJR; St John Providence Health System; and US Bank.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>David G. Trimm</Name><Description>Chief Information Officer at The Wendy's Company ~ e-Commerce | Technology | Marketing ~ Mr. Trimm joined The Wendy’s Company in July, 2015 as the Chief Information Officer. Prior to joining the Company, Mr. Trimm worked for The Hertz Corporation from 2001 to 2015 where he was Executive VP and CIO as well working in a variety of technology, marketing and operations leadership roles on both sides of the Atlantic.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mark Sharland</Name><Description>Global Technology Leader at Amazon ~ FinTech | Technology Strategy | Cloud Architecture ~ CIO / CTO with significant experience and a strong track record of developing solutions, defining strategy, building effective teams and supporting mission critical systems, predominantly in Financial Services.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kyle Scott</Name><Description>Vice President, Finance at HercRentals ~ Corporate Finance | FP&amp;A | Operations ~ Current Vice President of Finance and former CFO of Hertz Europe, Kyle is a leader in driving sales and operational results with data.</Description></Stakeholder></Organization><Vision><Description>To create a world where rapid business transformation is possible through the power of data.</Description><Identifier>_0c69b7bc-891c-11ec-9817-42070c83ea00</Identifier></Vision><Mission><Description>To help companies unlock their data potential through the design, implementation, and execution of a comprehensive, unified data strategy.</Description><Identifier>_0c69b8ac-891c-11ec-9817-42070c83ea00</Identifier></Mission><Value><Name>Authenticity</Name><Description>When it comes to solving your data needs, we believe in creating real, authentic solutions. For this very reason, we’ve created a company designed to develop and implement your data strategy. Unlike other companies who simply sell strategy, we believe in executing our plan to give you dependable solutions with genuine results. As we work to develop one-of-a-kind solutions tailored to your company, you won’t find generic, cookie-cutter strategies. When you partner with XenoDATA™, expect original ideas with reliable results.</Description></Value><Value><Name>Impact</Name><Description>Our work is designed to provide profound value to your organization. As we partner with your company to discover your deepest pain points, our team will devise customized solutions to ensure our work provides a significant benefit to your company. From how you currently think about your data to helping you achieve your data dreams, XenoDATA™ brings you immense value in your specific area of need. We’re here to help.</Description></Value><Value><Name>Trust</Name><Description>When you’re working with complex data sets, nothing is more important than selecting a partner you can trust. When you partner with XenoDATA™, we work to build trust every step of the way. By listening to your needs, developing a plan of action and delivering results, we take deep pride and responsibility in maintaining our word and commitment to your success. When you’re unclear, have questions or want to revisit your data strategy, we’re always here to help. Our goal is to be a true extension of your company so that you deepen your confidence and belief in our abilities based on our commitment to you.</Description></Value><Goal><Name>Data Programs</Name><Description>Assess data programs</Description><Identifier>_0c69ba0a-891c-11ec-9817-42070c83ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>A Principled Approach ~ We assess companies data programs over a series of 6 domains. Each on of the following principles is a cornerstone to turning your data into an asset.</OtherInformation><Objective><Name>Strategy</Name><Description>Articulate data plans and business impacts</Description><Identifier>_0c69badc-891c-11ec-9817-42070c83ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Data Strategy ~ Do you have a clear line of sight to what you would like to do with your data? Can you articulate it? Does it have business impact?</OtherInformation></Objective><Objective><Name>Governance</Name><Description>Align cross functional data projects</Description><Identifier>_0c69bba4-891c-11ec-9817-42070c83ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Data Governance ~ Do you have organizational alignment to a series of cross functional data projects that drive tangible business value?</OtherInformation></Objective><Objective><Name>Architecture</Name><Description>Control how data flows</Description><Identifier>_0c69bc80-891c-11ec-9817-42070c83ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Data Architecture ~ Do you have control of how data flows through your business systems &amp; people?</OtherInformation></Objective><Objective><Name>Quality</Name><Description>Monitore the health of information</Description><Identifier>_0c69bd5c-891c-11ec-9817-42070c83ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Data Quality ~ Do you have a monitoring system for the health of your information?</OtherInformation></Objective><Objective><Name>Metadata</Name><Description>Capture &amp; maintain the meaning, location, interconnectivity, ownership &amp; purpose of organizational data</Description><Identifier>_0c69be24-891c-11ec-9817-42070c83ea00</Identifier><SequenceIndicator>5</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Metadata Management ~ Does your organization effectively capture &amp; maintain the meaning, location, interconnectivity, ownership &amp; purpose of your organizational data?</OtherInformation></Objective><Objective><Name>Analytics</Name><Description>Drive business benefit beyond "insights"</Description><Identifier>_0c69bef6-891c-11ec-9817-42070c83ea00</Identifier><SequenceIndicator>6</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Analytics ~ Does your organization see transformational impacts from your analytics solution? Does your analytics program drive business benefit beyond "insights"?</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2022-02-08</PublicationDate><Source>https://xenodata.io/about/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>