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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:stratml_core http://xml.govwebs.net/stratml/references/StrategicPlanISOVersion20140401.xsd"><Name>About Velloe</Name><Description>Make Your World Better -- 
We Connect People With Businesses That Help</Description><OtherInformation>Velloe leads by example in making the world a better place through our own donations. We have a goal of donating $50 Million USD or more to registered charities that are registered on Velloe.</OtherInformation><StrategicPlanCore><Organization><Name>Velloe</Name><Acronym>V</Acronym><Identifier>_88a8dfb8-3a45-11e7-a509-5b71d1d54719</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Businesses</Name><Description>We believe that socially responsible businesses will outperform their peers and we will help GOOD businesses win.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Charitable Organizations</Name><Description>By 2020, our goal is to triple the funding for charitable causes which would provide a boost to communities everywhere.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Consumers</Name><Description>We do this by helping consumers direct their spending to socially responsible businesses.</Description></Stakeholder></Organization><Vision><Description>... a better world, with stronger, healthier communities.</Description><Identifier>_88a8e08a-3a45-11e7-a509-5b71d1d54719</Identifier></Vision><Mission><Description>To make the world a better place.</Description><Identifier>_88a8e134-3a45-11e7-a509-5b71d1d54719</Identifier></Mission><Value><Name>Leadership</Name><Description>Lead by example in making the world a better place</Description></Value><Value><Name>Good</Name><Description>We're not perfect, but we'll be very good and learn from our mistakes</Description></Value><Value><Name>Sharing</Name><Description>It's not about us, it’s about you. We're just helping you make the world more awesome</Description></Value><Value><Name>Integrity</Name><Description>Say what we do and do what we say</Description></Value><Value><Name>Passion</Name><Description>Strive for excellence and deliver surprising results</Description></Value><Value><Name>Diversity</Name><Description>Be inclusive, since we're all from the same planet</Description></Value><Value><Name>Fun</Name><Description>Have fun every day and enjoy the better world around us</Description></Value><Goal><Name>Buying</Name><Description>Help consumers do good by patronizing businesses who demonstrate social responsibility.</Description><Identifier>_88a8e1de-3a45-11e7-a509-5b71d1d54719</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Consumers</Name><Description>Socially conscious consumers use Velloe for free and can choose to make their communities and the world a better place simply by choosing to redirect their spending to businesses that make the Velloe 10% Pledge.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Businesses</Name><Description/></Stakeholder><OtherInformation>Do GOOD simply by choosing  where you spend</OtherInformation><Objective><Name>Connections</Name><Description>Connect individuals, businesses and charities.</Description><Identifier>_88a8e288-3a45-11e7-a509-5b71d1d54719</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Consumers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Businesses</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Charities</Name><Description/></Stakeholder><OtherInformation>Connecting individuals, businesses and charities will help consumers make informed decisions about where they choose to spend their money and this will result in a virtuous cycle of doing Good.</OtherInformation></Objective></Goal><Goal><Name>Competition</Name><Description>Give socially conscious, local businesses a competitive edge.</Description><Identifier>_88a8e33c-3a45-11e7-a509-5b71d1d54719</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Local Businesses</Name><Description/></Stakeholder><OtherInformation>Give socially conscious, local businesses a competitive edge to succeed and thrive.</OtherInformation><Objective><Name>Impact</Name><Description>Help businesses demonstrate how they are making positive impacts.</Description><Identifier>_88a8e3dc-3a45-11e7-a509-5b71d1d54719</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Businesses</Name><Description/></Stakeholder><OtherInformation>Show your GOOD side and make an impact</OtherInformation></Objective></Goal><Goal><Name>Charity</Name><Description>Empower communities to engage in more productive charitable activities.</Description><Identifier>_88a8e4d6-3a45-11e7-a509-5b71d1d54719</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Charitable Organizations</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Communities</Name><Description/></Stakeholder><OtherInformation>Empower your community to do more GOOD</OtherInformation><Objective><Name/><Description/><Identifier>_88a8e5ee-3a45-11e7-a509-5b71d1d54719</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2017-05-16</PublicationDate><Source>http://velloe.com/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>