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<PerformancePlanOrReport xmlns="urn:ISO:std:iso:17469:tech:xsd:PerformancePlanOrReport" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"

 xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:PerformancePlanOrReport http://stratml.us/references/PerformancePlanOrReport20160216.xsd" Type="Strategic_Plan"><Name>About Trust Metrics</Name><Description>We watch the web so you don't have to.
USE TRUST METRICS DATA TO ENSURE PUBLISHER QUALITY</Description><OtherInformation>We believe that quality publishing is the key to a successful campaign. 
WE GO BEYOND A STANDARD ANALYSIS TO GIVE YOU DEEPER INSIGHT INTO EVERY PUBLISHER YOU’RE ADVERTISING WITH. </OtherInformation><StrategicPlanCore><Organization><Name>Trust Metrics</Name><Acronym>TM</Acronym><Identifier>_c3d2501c-15fb-11ea-ac3e-12d2f682ea00</Identifier><Description/><Stakeholder StakeholderTypeType="Organization"><Name>Trustworthy Accountability Group</Name><Description>WE ARE PART OF THE TRUSTWORTHY ACCOUNTABILITY GROUP</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Trust Metrics Clients</Name><Description>We work with world-class brands, agencies, networks, and exchanges.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>amnet</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Red Bull</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Smuckers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Johnson&amp;Johnson</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Pfizer</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Resonate</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Merck</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Home Depot</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Oath</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Meredith</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>MasterCard</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Solve</Name><Description/></Stakeholder></Organization><Vision><Description/><Identifier>_c3d25120-15fb-11ea-ac3e-12d2f682ea00</Identifier></Vision><Mission><Description>To ensure publisher quality</Description><Identifier>_c3d251b6-15fb-11ea-ac3e-12d2f682ea00</Identifier></Mission><Value><Name/><Description/></Value><Goal><Name>Publishers</Name><Description>Analyze the features of publishers</Description><Identifier>_c3d2522e-15fb-11ea-ac3e-12d2f682ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>We personally analyze over 16,000 features of 750,000 different publishers across the web &amp; mobile.</OtherInformation><Objective><Name>Site Lists</Name><Description>Create site lists for niche categories</Description><Identifier>_c3d252b0-15fb-11ea-ac3e-12d2f682ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Create targeted, high quality site lists for niche categories like travel, health, business, finance, automotive, etc.</OtherInformation></Objective><Objective><Name>Comparison</Name><Description>Compare networks</Description><Identifier>_c3d25328-15fb-11ea-ac3e-12d2f682ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Compare networks to find the best one for your campaign, get actionable insights, and maximize your spend.</OtherInformation></Objective><Objective><Name>Protection</Name><Description>Screen networks</Description><Identifier>_c3d253a0-15fb-11ea-ac3e-12d2f682ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Screen networks' lists to ensure sites your ad will appear on are brand safe,  relevant, and in line with your goals.</OtherInformation></Objective><Objective><Name>Inventory &amp; Business</Name><Description>Improve inventory and win business</Description><Identifier>_c3d25422-15fb-11ea-ac3e-12d2f682ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Our Preferred Partner Networks get quarterly insights and tactics to improve inventory and win business.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2019-12-03</PublicationDate><Source>https://www.trustmetrics.com/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>