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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:stratml_core http://xml.govwebs.net/stratml/references/StrategicPlanISOVersion20140401.xsd"><Name>About StartSomeGood</Name><Description>StartSomeGood is a crowdfunding platform exclusively for social change initiatives. We exist to help social entrepreneurs, non-profits and community groups to raise the funds they need to make a difference. We want to empower anyone with a great idea to make the world better. We provide unrivalled personalized support to enable campaign creators to launch great campaigns, rally a community of supporters and raise funds to create world-changing impact. Our team personally reviews and approves all projects on StartSomeGood.</Description><OtherInformation>In 2011, Alex Budak and Tom Dawkins met while working at global NGO Ashoka in Washington DC. They both saw the opportunity to leverage the crowdfunding to fuel social change and felt that changemakers deserved a platform built specifically to support them and their world-changing initiatives in a way the mainstream or arts-focused platforms couldn’t.

There is no shortage of passionate people with great ideas to change the world. But the reality is that traditional funding decisions are made by a select few. As a result, new, innovative projects don’t get funded enough because current funding often requires a proven track record. This reduces the innovation we need to change the world for the better. That’s where we come in. We want to help bring to new, innovative ideas to life. We do this by democratizing the funding landscape, putting power into the hands of the community.

Four years later we've helped raise $6 million for projects in 35 countries. We are passionate about empowering and supporting social change projects by sharing our experiences and insights into successful crowdfunding and connecting them to our global community. If you have an idea to change the world we can't wait to work with you!</OtherInformation><StrategicPlanCore><Organization><Name>StartSomeGood</Name><Acronym>SSG</Acronym><Identifier>_67a67f4e-db3d-11e6-a3d1-e3258a99ac47</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Social Entrepreneurs</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Non-Profits</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Community Groups</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>StartSomeGood Leadership Team</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tom Dawkins</Name><Description>CEO and Co-Founder -- 

Tom Dawkins is a serial social entrepreneur and the Australian co-founder of StartSomeGood. He previously founded award-winning Australia non-profit Vibewire and was the first Social Media Director at Ashoka. He has worked with numerous non-profits, associations and government entities to help them tell their stories and build community. He’s founded a film festival, opened Australia’s first co-working space and set-up a Burning Man Theme Camp with his wife Kate. They returned to Australia in 2012 after four years in the US in time for the birth of their first child, Bodhi.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mindy Leow</Name><Description>General Manager -- 

Mindy is passionate about business as a catalyst for social change. After a decade of being a professional marketer in the U.S., she decided to redirect her energy and skills towards the growth of social enterprises in Australia. Mindy developed and managed a number of key online resources aimed at growing the sector. At StartSomeGood, Mindy overseas the company's finance, operations, and strategy. Mindy has an MBA from Melbourne Business School, and BA in Journalism from University of Wisconsin-Madison. Mindy is also a certified yoga instructor, who also loves sailing, windsurfing and hiking.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Renata van Diest</Name><Description>CTO -- 

Renata van Diest has a Computer Science degree from the University of Washington in Seattle, where she took her first programming class because one of her classmates dared her to. Upon graduation she worked as a Software Engineer at Microsoft, building backend systems as well as desktop and mobile applications. She graduated from London Business School, and has worked with several startups in the London area. She is passionate about businesses that combine technology with a social mission in order to improve people's lives. When able to escape from behind her laptop, Renata enjoys photography, snowboarding, documentary films, travelling, and playing the guitar and piano.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Patty Simonton</Name><Description>Director of Changemaker Support -- 

Patty Simonton is a community builder, strategic planner, and event organizer who loves to work with social entrepreneurs, peace makers, and members of the creative community to make the world awesome. In between theatre productions and long distance bike rides, she earned a degree in International Business from Georgetown University and an MBA from Johns Hopkins University. She is a co-producer of FIGMENT DC, a participatory arts festival in Washington, DC. She also serves on the Board of Directors for arts non-profits Artomatic, and Playa del Fuego.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Stephanie Arrowsmith</Name><Description>Manager of Global Partnerships -- 

Stephanie is passionate about working at the intersection of technology, entrepreneurship and social impact and has a degree from the University of Western Australia. She has over five years experience leading global policy and advocacy programs in the NFP sector and is a School for Social Entrepreneurs Fellow. At StartSomeGood, she has helped launch over 150 crowdfunding campaigns and built partnerships in the Asia-Pacific region through workshops, events and matched funding initiatives such as Crowdmatch. Happiest with her backpack on, Stephanie's experience has taken her to over 35 countries, including living in Cambodia, Denmark, Indonesia, Guatemala and the USA. She loves exploring new places, turning strangers into friends and finding the best coffee in town.</Description></Stakeholder></Organization><Vision><Description>A world where everyone can be a changemaker, where communities can create the future they want and governance is citizen-focused and responsive.</Description><Identifier>_67a6807a-db3d-11e6-a3d1-e3258a99ac47</Identifier></Vision><Mission><Description>To help social entrepreneurs, non-profits and community groups to raise the funds they need to make a difference.</Description><Identifier>_67a6811a-db3d-11e6-a3d1-e3258a99ac47</Identifier></Mission><Value><Name>Democracy</Name><Description>
</Description></Value><Value><Name>Equality</Name><Description/></Value><Value><Name>Transparency</Name><Description/></Value><Value><Name>Collaboration</Name><Description/></Value><Value><Name>Opportunity</Name><Description>for all</Description></Value><Value><Name>Environmental Stewardship</Name><Description>Care for our planet</Description></Value><Value><Name>Interdependence</Name><Description>Care for each other.</Description></Value><Value><Name>Community Leadership</Name><Description>We believe:

In the power of community-led solutions;</Description></Value><Value><Name>Abundance</Name><Description>That we live in an abundant world;</Description></Value><Value><Name>Ideas</Name><Description>We have all the ideas we need;</Description></Value><Value><Name>Creativity</Name><Description>The least interesting thing about an organization is its tax status;

What matters is the future they/you/we are creating;</Description></Value><Value><Name>Togetherness</Name><Description>That we must do this together.

We will not support projects which promote exclusion, fear or hatred, which advocate for discrimination, exploitation or war or are environmentally unsustainable.</Description></Value><Value><Name>Support</Name><Description>Why StartSomeGood -- 

Access to Hands-On, Customized, Global Support. Our team of crowdfunding experts is here to support you throughout the entire process.</Description></Value><Value><Name>Crowdfunding</Name><Description/></Value><Value><Name>Expertise</Name><Description/></Value><Value><Name>Feedback</Name><Description>We provide feedback and advice about your crowdfunding campaign to help guide you toward success, and share the tools you’ll need to you meet your goal.

And our technique works! We've helped 550 ventures raise over $6 million, and our success rate of 53% is far above the industry average.</Description></Value><Value><Name>Advice</Name><Description/></Value><Value><Name>Tools</Name><Description/></Value><Value><Name>Success</Name><Description/></Value><Value><Name>Social Ventures</Name><Description>Our Unique "Tipping Point" Model is designed for social ventures.</Description></Value><Value><Name>Tipping Points</Name><Description>It helps your supporters know that when you succeed, you've raised enough money to do something great. Once you reach that tipping point goal, the sky becomes the limit. Having an all-or-nothing tipping point like this has been proved to help you raise more and increase your success rate vs "keep what you raise" models.</Description></Value><Value><Name>Credibility</Name><Description>We believe it adds credibility and transparency to campaigns and makes it easier for donors to support new projects or organizations.</Description></Value><Value><Name>Transparency</Name><Description/></Value><Value><Name>Social Impact</Name><Description>Join an Awesome Community of Changemakers. Since we only launch projects that meet our criteria both for social impact and campaign quality, you know you're in good company when your campaign is approved on StartSomeGood.</Description></Value><Value><Name>Quality</Name><Description/></Value><Value><Name>Co-Investment</Name><Description>Access co-investment opportunities.</Description></Value><Value><Name>Partnership</Name><Description>We work hard to develop partnerships with funders interested in supporting grassroots innovation by matching funds raised on our platform through our "Crowdmatch" model.</Description></Value><Value><Name>Innovation</Name><Description/></Value><Goal><Name>Mobilization</Name><Description>Build the world's best mobilizing platform for changemakers.</Description><Identifier>_67a681b0-db3d-11e6-a3d1-e3258a99ac47</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Changemakers</Name><Description>We were inspired to create StartSomeGood to support changemakers who share [our] values and help them create a better future for all of us.</Description></Stakeholder><OtherInformation/><Objective><Name>Fundraising</Name><Description>Allow changemakers to raise the funds.</Description><Identifier>_67a68264-db3d-11e6-a3d1-e3258a99ac47</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Communities</Name><Description>Allow changemakers to grow their communities.</Description><Identifier>_67a68304-db3d-11e6-a3d1-e3258a99ac47</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Skills &amp; Contacts</Name><Description>Allow changemakers to gain the skills and contacts they need to make a difference.</Description><Identifier>_67a683a4-db3d-11e6-a3d1-e3258a99ac47</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2017-01-15</PublicationDate><Source>https://www.startsomegood.com/about?view=what_we_do</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>