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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:stratml_core http://xml.govwebs.net/stratml/references/StrategicPlanISOVersion20140401.xsd"><Name>Synereo - About Us</Name><Description>We’re building a network owned by you and controlled by no one. Users connect directly to one another, via secure cryptographic channels that prevent governments, spooks, and marketing agencies from eavesdropping without your consent. And should you choose to allow sponsored content in your stream, the distributor of the content pays you directly for taking up your attention - using AMPs, Synereo’s information flow currency.</Description><OtherInformation>Synereo is the change we want to see in the world. We are finally at a point where we as a society have the technology and resources to build a network that doesn’t depend on any central entity dictating to it.</OtherInformation><StrategicPlanCore><Organization><Name>Synereo</Name><Acronym>S2</Acronym><Identifier>_53e28ede-b669-11e5-81cd-e0e576810c4c</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>The Synereo Team</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Noy Konforty</Name><Description>Lead Designer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Yuval Adam</Name><Description>CTO</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Be'erit Goldfarb</Name><Description>Special OPs</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Anderson Mccucheon</Name><Description>President, B2B</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dor Konforty</Name><Description>CEO, Architect</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Lucius Gregory Meredith</Name><Description>CSO, Mathemagician</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Synereo Advisory Board</Name><Description>The Synereo Advisory Board will follow and supervise the development of Synereo, contribute to the project in any way they see fit, and serve as ambassadors to the community and media. The board is composed of prominent individuals and experts in the areas related to the technology, philosophy, and social sciences that underlie Synereo.  Advisors enjoy full transparency into Synereo. They have access to collaborative work spaces as well as to all documents as they are created. They may ask to receive communications and all other info relevant to Synereo from the people working for the organization.  Advisors will participate in a periodic Skype talk where concise updates will be provided before the floor is open to discussion items raised by the team or the advisors. This session is where Advisors may ask to speak to any member of the development team and ask any question about the project to receive a non-obscure answer.  Advisors may also communicate at any time through any media or participate in a group or online collaboration space that is also open to Synereo team members. This space will be grounds for ongoing information exchange, idea generation and discussion.  This advisory board document, containing definitions and roles, is public. Following is a list of current members, each with a short bio and a description of the fields of expertise they bring to Synereo, the way that they provide oversight to the project’s development, and what they’re open to discuss regarding the project.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Craig Sellars</Name><Description>Craig Sellars leads the development of global innovations on top of the Bitcoin blockchain as the head of technology for Tether and acts in a variety of roles as Co-Founder, Director, Advisor and Senior Executive for several Bitcoin and Blockchain 2.0 projects including Bitfinex, Omni (Mastercoin Foundation), Factom, Synereo, MerchantCoin, and the MaidSafe Foundation. Occupying several entrepreneurial and executive roles over the past two decades, Craig continues to push the boundaries in cutting-edge technology, decentralized systems and software development.   -- Craig’s role as advisor to Synereo will focus on technology, decentralized application development, and improving the delivery of social media services to a diverse and growing audience.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jedediah Walls</Name><Description>Jedediah Walls is a Media Psychologist and social entrepreneur who works in cultural change. Media Psychology (APA Division 46) is a new branch of the American Psychological Association, devoted to understanding how media and technology affect cognition, culture, and psychology. Over the past ten years, Jed has served a number of nonprofits and organizations to help social change through technology, including United Way, Imani Workshops and Project YES. His primary focus is on how media and marketing can be leveraged towards social good and self growth.   -- Jed’s role as advisor to Synereo will focus on marketing and branding, how to deeply understand the role of Synereo and communicate it to the public, and how to best leverage community to take an active role in the development of the application.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Matt Black</Name><Description>Matt Black is half of legendary DJ duo and multimedia pop group Coldcut, formed in 1987, and founders of the Ninja Tune UK independent record label. In 2015, Ninja Tune will celebrate 25 years as one of the world’s leading electronic music labels. Coldcut are known for innovations in areas such as DJing, remixing, mashup, VJing, apps and multimedia. Over 28 years they have combined cutting edge artistic expression with positive activist themes in such pieces as Journeys by DJ, People Hold On, Stop This Crazy Thing, Timber, Atomic Moog, Panopticon, Re:volution, Energy Union, Walk a Mile, True Skool and many more. Matt's stated ambition is to 'create positive art, music and spiritual technology to blow the mind of the entire planet and catalyse the advancement of cooperative strategies. He continues to gig, lecture, DJ, VJ, record, develop software and bridge the worlds of technology, club culture, art and activism.   -- Matt’s role as advisor to Synereo will be to offer his 40 years of experience with creative digital technology to help map out where we are going - and get there. He is also an advocate for new experiments in net cooperation. Plus, he provides good music.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Daniel Estrada</Name><Description>Daniel Estrada holds a Ph.D. in philosophy from the University of Illinois. Daniel has been teaching the philosophy of technology for over a decade in schools and communities all over the world. He currently sits on the faculty at the New Jersey Institute of Technology, where he regularly teaches courses on Engineering Ethics.  Daniel has active research interests in human computation, complex systems, network theory, and collaborative agency in humans and other machines. Daniel is also active on social media, writing on topics ranging from artificial intelligence to the politics of digital culture.  -- Daniel’s contributions to Synereo will focus primarily on the philosophical, ethical, and sociopolitical dimensions of the project. As a teacher and writer, Daniel can help explain to a diverse public how these powerful tools can help them become who they are.</Description></Stakeholder></Organization><Vision><Description>... a network that doesn’t depend on any central entity dictating to it.</Description><Identifier>_53e29000-b669-11e5-81cd-e0e576810c4c</Identifier></Vision><Mission><Description>To build a network owned by you and controlled by no one.</Description><Identifier>_53e290dc-b669-11e5-81cd-e0e576810c4c</Identifier></Mission><Value><Name>Decentralization</Name><Description>Why even build Synereo?  Because social media should be decentralized.  As long as our social media networks continue to be moderated by central authorities like Facebook and Google, users cannot be guaranteed the privacy of their identity and personal information. Perhaps worse, their experience of the social web is always geared towards one thing: Monetization.  Because of that, the success or failure of mainstream social networks is measured by one thing: revenue.  Per user. Per month. Per platform. Per whatever.  This changes with Synereo, the world’s first fully-decentralized social network.</Description></Value><Value><Name>Self-Control</Name><Description>We’re building a network owned by you and controlled by no one. Users connect directly to one another, via secure cryptographic channels that prevent governments, spooks, and marketing agencies from eavesdropping without your consent. And should you choose to allow sponsored content in your stream, the distributor of the content pays you directly for taking up your attention - using AMPs, Synereo’s information flow currency.</Description></Value><Value><Name>Independence</Name><Description>Most importantly, Synereo reports to no one. There are no revenue success metrics to optimize towards and no financial reports to generate for shareholders.</Description></Value><Value><Name>Social Service</Name><Description>Synereo is being built to provide the absolute best social experience online, treating people as its clients rather than as products.</Description></Value><Value><Name>Connection</Name><Description>Synereo aims to help you connect with people and things you care about in a meaningful way.</Description></Value><Goal><Name>Secure Connections</Name><Description>Enable users to connect directly to one another, via secure cryptographic channels</Description><Identifier>_53e2919a-b669-11e5-81cd-e0e576810c4c</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Users connect directly to one another, via secure cryptographic channels that prevent governments, spooks, and marketing agencies from eavesdropping without your consent.</OtherInformation><Objective><Name/><Description/><Identifier>_53e29398-b669-11e5-81cd-e0e576810c4c</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Payments</Name><Description>Enable users to collect payments directly from distributors of their content.</Description><Identifier>_53e2946a-b669-11e5-81cd-e0e576810c4c</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>And should you choose to allow sponsored content in your stream, the distributor of the content pays you directly for taking up your attention - using AMPs, Synereo’s information flow currency.</OtherInformation><Objective><Name/><Description/><Identifier>_53e29532-b669-11e5-81cd-e0e576810c4c</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate>2015-03-04</StartDate><PublicationDate>2016-01-08</PublicationDate><Source>https://discuss.synereo.com/t/synereo-about-us/52468</Source><Submitter><GivenName>Owen</GivenName><SurnameName>Ambur</SurnameName><Surname/><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>