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 xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:PerformancePlanOrReport http://stratml.us/references/PerformancePlanOrReport20160216.xsd" Type="Strategic_Plan"><Name>About MarketWare</Name><Description>Marketware is available to support companies in the creation of essential solutions to diverse strategic and tactical challenges. Marketware collaborates with its clients in ways that benefits their strategic missions and visions. Marketware’s professionals leverage leading-edge technologies, global industry know-how and a proven track record to help clients meet their objectives.

We develop technology: Internet and desktop software for Financial Institutions. Through our eChannel capabilities: webBrokerPlus and webBroker iNTouch we strive for the presentation of a unified client view or client data.</Description><OtherInformation>Marketware operates as a global enterprise offering customized web-based retail financial technology products and solutions.

We continue to enhance our technology capabilities and have provided multi-lingual solutions for cross border trading since 2006 through our webBroker platform.
We have introduced a new Wealth Management framework called Marketware OneWorld™.
Marketware has also entered the Social Networking world for Advisor / Investor communication with webBroker iN-Touch.
Marketware also provides thought leadership, relationship and program management.
Marketware’s technology is supported by IT resources both onsite and offshore.</OtherInformation><StrategicPlanCore><Organization><Name>MarketWare</Name><Acronym>MRKTWR</Acronym><Identifier>_68d57f22-7398-11ea-83fd-74f70683ea00</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Financial Industry</Name><Description>We have been serving the Financial Industry since 1995. With some of the largest financial Institutions in North America and abroad as clients Marketware is one of the success stories in the Financial Industry.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jose Pierre</Name><Description>CEO</Description></Stakeholder></Organization><Vision><Description/><Identifier>_68d582ce-7398-11ea-83fd-74f70683ea00</Identifier></Vision><Mission><Description>To develop Internet and desktop software for Financial Institutions. </Description><Identifier>_68d584b8-7398-11ea-83fd-74f70683ea00</Identifier></Mission><Value><Name>Ethics</Name><Description>Marketware is engaged in the business of Software Development and Professional Services.</Description></Value><Value><Name>Trust</Name><Description>As such; Marketware is trusted by its clients, partners to conduct business in an exemplary manner.</Description></Value><Value><Name>Legitimacy</Name><Description>Marketware Associates and partners involved in the design, development, testing, maintenance of Marketware software must not undermine the legitimacy of Marketware’s products by using unauthorized third party software or confidential information.</Description></Value><Value><Name>Confidentiality</Name><Description/></Value><Value><Name>Integrity</Name><Description>Marketware and each of its associates, wherever they may be located, conduct their affairs with uncompromising integrity. Business ethics are no different than personal ethics therefore; the same high standard applies to both.</Description></Value><Value><Name>Honesty</Name><Description>Associates are expected to be honest and ethical in dealing with each other, with clients, vendors and all other third parties. Doing the right thing every time and in all situations is imperative.</Description></Value><Goal><Name>Financial Software</Name><Description>Develop online Internet, desktop and middleware software for Financial Institutions.</Description><Identifier>_68d5863e-7398-11ea-83fd-74f70683ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Financial Institutions</Name><Description/></Stakeholder><OtherInformation>We develop online Internet, desktop and middleware software for Financial Institutions. Our primary eChannel capabilities are: webBrokerPlus, webBroker iN-Touch and our OneWorld middleware platform.</OtherInformation><Objective><Name/><Description/><Identifier>_68d5874c-7398-11ea-83fd-74f70683ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Data Views &amp; Access</Name><Description>Allows seamless views of data and access using a single interface.</Description><Identifier>_68d58846-7398-11ea-83fd-74f70683ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>We have invested heavily in Technology that allows for a seamless view of data and access using a single interface.</OtherInformation><Objective><Name>Middleware</Name><Description>Extend middleware capabilities and integration to various back ends in the U.S. and internationally.</Description><Identifier>_68d5894a-7398-11ea-83fd-74f70683ea00</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Marketware continues to extend its middleware capabilities and integration to various back ends in the U.S. and internationally.</OtherInformation></Objective></Goal><Goal><Name>Cross-Border Solutions</Name><Description>Facilitate cross border solutions.</Description><Identifier>_68d58a58-7398-11ea-83fd-74f70683ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>We facilitate cross border solutions to provide technology capabilities that allows financial institutions with the ability to trade in the US markets from overseas through our established international network and alliances.</OtherInformation><Objective><Name>Overseas Traders</Name><Description>Enable financial institutions to trade in the US markets from overseas.</Description><Identifier>_68d58b52-7398-11ea-83fd-74f70683ea00</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Overseas Traders</Name><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Consultancy</Name><Description>Provide professional services consultancy for Wealth Management and other areas.</Description><Identifier>_68d58eb8-7398-11ea-83fd-74f70683ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_68d58fda-7398-11ea-83fd-74f70683ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2020-03-31</PublicationDate><Source>http://marketware.net/who-we-are/corporate-profile</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>