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 xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:PerformancePlanOrReport http://stratml.us/references/PerformancePlanOrReport20160216.xsd" Type="Strategic_Plan"><Name>About DTA</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>DeepTrust Alliance</Name><Acronym>DTA</Acronym><Identifier>_c5eeffdc-744f-11ea-9bd9-2b111683ea00</Identifier><Description>The DeepTrust Alliance is a global coalition of stakeholders advancing the fight against digital disinformation and deepfakes. 
A 501(c)(6), DeepTrust is the only multi-industry organization using a network approach to create the standards to combat digital fakes.</Description><Stakeholder StakeholderTypeType="Person"><Name>Kathryn Harrison</Name><Description>FOUNDER &amp; EXECUTIVE DIRECTOR -- Kathryn Harrison is the founder and CEO of the DeepTrust Alliance, a non-profit building the solutions and ecosystem to tackle deepfakes and misinformation. 

Prior to founding the DeepTrust Alliance, Kathryn spent nearly a decade at IBM. She most recently served as Director of Global Product Management for IBM Blockchain Platform, where she was responsible for developing and delivering IBM’s open source contributions to Hyperledger as well as its blockchain software products. In earlier roles at IBM, Kathryn led the Payments and Blockchain team for IBM Middle East and Africa and the Smarter Cities team for IBM’s Global Business Services practice.  

Kathryn began her career in financial services at Gerson Lehrman Group in New York and Hong Kong. As a founding member of GLG Asia, she first led legal, political and regulatory research and then business development for the firm’s clients in Asia. Kathryn Harrison is a member of the Lauder Advisory Board at the University of Pennsylvania and previously served as the President of the Lauder Institute Alumni Association. 

She is a term member on the Council of Foreign Relations, an American Council on Germany Young Leader, a French American Foundation Transatlantic Forum member, and a frequent conference speaker on topics related to identity, cybersecurity, deepfakes and blockchain including IFC CEO Forum, WEF Misinformation 2020, Digital Currencies and Blockchain and the DC Blockchain Summit. 

Kathryn has a Bachelor of Science the School of Foreign Service at Georgetown University, an MBA from the Wharton School and an MA from the Lauder Institute both at the University of Pennsylvania. In her free time, Kathryn enjoys ultramarathons, NY theater, and mentoring women in technology.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>David Toomey</Name><Description>Policy Director -- Dave Toomey is the Policy Director at the DeepTrust Alliance. Dave has over 20 years of experience as an attorney, a legislative-political advocate, and a tech business development executive. 

He was Director of Federal Policy and Government Affairs at leading tech and innovation economy trade association. Dave has worked for several members of Congress, including Sen. Claire McCaskill (D-MO), where he was the tech and Commerce Committee Counsel, and was Deputy Director of Legislative Affairs at the Federal Communications Commission.  He was also was a Vice President at Gerson Lehrman Group, a tech-focused international research and expert network platform in New York and San  Francisco.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>DTA Civil Society Advisors</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Adam Grant</Name><Description>Wharton Professor</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Don Thibeau</Name><Description>OpenID Foundation</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ron Quaranta</Name><Description>Wall Street Blockchain Alliance</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tom Smedinghoff</Name><Description>Lorde Locke</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Christian Dawson</Name><Description>Internet Infrastructure Coalition</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Carla Robbins</Name><Description>Veteran NYTimes, Wall Street Journal, Baruch College and Council on Foreign Relations</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>DTA Technical Advisors</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Siwei Lyu</Name><Description>SUNY - Albany, MediFor - DARPA</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Shweta Jain, Ph.D.</Name><Description>Associate Professor Mathematics and Computer Science, John Jay College of Criminal Justice</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Daniel Selman</Name><Description>CTO – clause.io</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Diane Joyce</Name><Description>MATAKITE</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>DTA Industry Advisors</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Callie Schweitzer</Name><Description>Media Entrepreneur</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>John Jaeger</Name><Description>Co-Founder, CEO – Hala Systems</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andre Swanston</Name><Description>CEO - TruOptik</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Timothy Ruff</Name><Description>Founder – Evernym</Description></Stakeholder></Organization><Vision><Description>Trust across the entire internet</Description><Identifier>_c5ef0180-744f-11ea-9bd9-2b111683ea00</Identifier></Vision><Mission><Description>To advance the fight against digital disinformation and deepfakes. </Description><Identifier>_c5ef0270-744f-11ea-9bd9-2b111683ea00</Identifier></Mission><Value><Name>Beliefs</Name><Description>We believe:</Description></Value><Value><Name>Tools</Name><Description>Technology is simply a tool 

It is only “good” or “bad” depending on how society uses it.</Description></Value><Value><Name>Standards</Name><Description>Open standards and open governance are critical </Description></Value><Value><Name>Openness</Name><Description>These are collective problems that cannot be solved via proprietary solutions.</Description></Value><Value><Name>Networking</Name><Description>A network approach is vital ...
Why a Network Approach?
No single entity has end-to-end control of digital artifacts.
Hardware, software, and humans all contribute to the creation and distribution of content. 

Internet-wide scale requires viral adoption by developers.
Modern software is built on open standards and security — not proprietary technology stacks.

This is an arms race.
Solutions require human and technical interventions to counter threats — and we’re in a race to out-innovate nefarious actors. </Description></Value><Value><Name>Cross-Collaboration</Name><Description>A complex issue, cross-collaboration is needed to create the standards that verify the origins of content to combat digital fakes.</Description></Value><Value><Name>Public Records</Name><Description>Deepfakes are a part of the public record </Description></Value><Value><Name>Purposefulness</Name><Description>However, they need guardrails, warning labels, and identification as purposeful satire or manipulation.</Description></Value><Value><Name>Transparency</Name><Description>There is a value in giving consumers more information rather than less.</Description></Value><Value><Name>Self-Governance</Name><Description>Individuals should have the power to decide what kind of content is allowed on their platform in accordance with their values, mission, and business model.</Description></Value><Value><Name>Communication</Name><Description>Cross-collaboration between industry, government, and civil service drives progress forward.</Description></Value><Goal><Name>Trust</Name><Description>Make it simple to instill trust across the entire internet. </Description><Identifier>_c5ef039c-744f-11ea-9bd9-2b111683ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Today’s consumers have to rely on a website address, the caption or simply their own eyes to determine if content is real. All of those can easily deceive.
The DeepTrust Alliance is making it simple to instill trust across the entire internet. We set the standards that simplify a consumer's ability to verify and trust the source of content and the tools to help internet publishers maximize that trust.</OtherInformation><Objective><Name>Convenings</Name><Description>Bring together stakeholders in the fight against misinformation.</Description><Identifier>_c5ef0478-744f-11ea-9bd9-2b111683ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Convene Stakeholders -- we are bringing together the most important stakeholders in the fight against misinformation.</OtherInformation></Objective><Objective><Name>Solutions</Name><Description>Power the fight against disinformation.</Description><Identifier>_c5ef0554-744f-11ea-9bd9-2b111683ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Build Solutions -- Build technology standards, best practices and collaboration tools to power the fight against disinformation.</OtherInformation></Objective><Objective><Name>Standards</Name><Description>Build technology standards</Description><Identifier>_c5ef0644-744f-11ea-9bd9-2b111683ea00</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Best Practices</Name><Description>Build best practices</Description><Identifier>_c5ef0748-744f-11ea-9bd9-2b111683ea00</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Collaboration Tools</Name><Description>Build collaboration tools</Description><Identifier>_c5ef082e-744f-11ea-9bd9-2b111683ea00</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Interventions</Name><Description>Adopt interventions across teams of rivals</Description><Identifier>_c5ef08e2-744f-11ea-9bd9-2b111683ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Adoption via Alliance -- Acceleration adoption of critical interventions across a team of rivals to fight deepfakes and misinformation.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate/><Source>https://www.deeptrustalliance.org/about</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>