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<StrategicPlan xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:stratml="urn:ISO:std:iso:17469:tech:xsd:stratml_core"><Name>CPSC Strategic Plan 2011 - 2016</Name><Description>The 2011–2016 Strategic 
Plan lays out an 
approach to execute the broad mission 
to help keep people safe and prevent 
hazardous consumer products from entering 
the marketplace. 
The enduring purpose of the agency is 
articulated in the mission statement. The C
PSC’s 
vision provides an inspirational ideal for staff and 
stakeholders to work toward over the next five 
years. This vision evokes an agency recognized 
for the leadership role it must play in the future 
to lead and support all who seek to improve 
consumer product safety.</Description><OtherInformation>To enable the mission and vision, the CPSC 
developed five strategic goals to guide the 
activities and outcomes it delivers to the 
American public. These goals combine well 
established successes in the CPSC's existing 
operations with new initiatives that enhance the CPSC’s ability to meet challenges and advance 
consumer product safety in an increasingly 
globalized and networked world. 
Within each goal, a range of programmatic 
objectives outline the actions the agency must 
carry out to accomplish and measure progress 
against each strategic goal.</OtherInformation><StrategicPlanCore><Organization><Name>Consumer Product Safety Commission</Name><Acronym>CPSC</Acronym><Identifier>_ae90b390-4c58-44fc-adaf-0f1f970dbd5c</Identifier><Description>The CPSC is an independent federal regulatory agency that protects the public against unreasonable risks of injury or death from consumer products.</Description><Stakeholder StakeholderTypeType="Person"><Name>Inez M. Tenenbaum</Name><Description>Chairman, U.S. Consumer Product Safety Commission</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Consumers</Name><Description>The CPSC’s primary stakeholder group is 
consumers. Protecting them from unreasonable 
risk of injury or death from consumer product 
safety hazards is at the heart of the CPSC’s 
mission. Moreover, the CPSC’s hazard detection 
and identification efforts rely heavily on incident 
reports and other data provided directly by 
consumers. In March 2011, hazard reporting 
by consumers will become simpler and more 
transparent when the CPSC launches its public 
database, which will allow individuals to more 
easily identify and report consumer product 
hazards. The CPSC interacts with consumer 
advocacy groups that work to address specific 
product safety hazards and also those that 
advocate for particular populations, such as 
parents' groups or physicians’ associations. </Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Industry</Name><Description>Some of the CPSC's immediate stakeholders 
include manufacturers, importers, distributors, 
and retailers of consumer products. The CPSC 
conducts much of its work with industry 
through manufacturers' associations and other 
trade groups. The CPSC works with industry 
throughout the chain of commerce to accelerate 
the implementation of globally recognized best 
practices that help ensure the manufacture and 
distribution of safe consumer products.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Congress</Name><Description>The CPSC engages a wide range of U.S. 
government partners. Congress provides 
guidance and oversight of the CPSC's work 
through a variety of mechanisms, including 
passage of product safety legislation, 
congressional inquiries into specific issues, 
and assessment reports produced through 
congressional bodies such as the Government 
Accountability Office (GAO).</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Government  Accountability Office (GAO)</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Federal Agencies</Name><Description>The CPSC also works closely with a range of federal 
agencies such as the Customs and Border 
Protection (CBP), the Bureau of Alcohol, 
Tobacco, Firearms and Explosives (ATF), the 
Food and Drug Administration (FDA), the 
Environmental Protection Agency (EPA), 
and the National Highway Traffic Safety 
Administration (NHTSA). </Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Customs and Border  Protection (CBP)</Name><Description>In 2008, the CPSC increased its coordination 
with the CBP to strengthen the oversight 
of imported consumer products by creating 
a new Import Surveillance Division. This 
division marks the first permanent, full-time 
presence of CPSC investigators at key U.S. 
ports of entry. The effort involved increasing 
the number of staff colocated with the CBP
at U.S. ports of 
entry, implementing 
memoranda of 
understanding 
(MOUs) designed to 
enhance information 
sharing, and jointly 
inspecting importers 
and manufacturers 
of consumer 
products under the 
CPSC’s jurisdiction.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Commercial Targeting and Analysis Center (CTAC)</Name><Description>The CPSC was also invited by the CBP to participate in the Commercial Targeting and Analysis Center (CTAC), a collaborative center for agencies to share targeting resources, analysis, and expertise to achieve the common mission of protecting consumers from unsafe imports. In addition to the CBP and the CPSC, the government agencies represented at CTAC include the FDA and the U.S. Department of Agriculture’s Food Safety Inspection Service.  This initiative allows the CPSC to access manifest entry data collected by the CBP and to target shipments prior to entry into commerce. </Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Food Safety Inspection Service</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Bureau of Alcohol,  Tobacco, Firearms and Explosives (ATF)</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Food and Drug Administration (FDA)</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Environmental Protection Agency (EPA)</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>National Highway Traffic Safety  Administration (NHTSA)</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>State Governments</Name><Description>State officials are also important partners 
for the CPSC, and the agency has historically 
recognized the role that state and local 
governments play in protecting the health and 
safety of consumers. Balancing the mission 
of the agency with legitimate prerogatives of 
the states, the Commission has developed a 
cooperative approach with the states, which 
includes commissioning qualified employees of 
state or local agencies as officers of the CPSC 
for the purpose of conducting investigations 
and inspections. It provides states with model 
legislation and standards for consideration 
and makes federal standards and regulations 
available as they are developed so that 
possible effects on state and local government 
regulations can be considered by the CPSC and 
states. In addition, the CPSC contracts with 
several states to perform functions in areas 
such as compliance, information and education, 
and injury surveillance. The agency works in 
cooperation with the offices of the states’ 
attorneys general to collaborate on enforcing 
state and federal regulations for consumer 
product safety where possible and coordinate 
responses to large-scale safety hazards.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Civic Associations</Name><Description>The CPSC maintains continuous communications with national organizations and civic associations of government employees, such as the National Association of State Fire Marshals (NASFM) and the Safe States Alliance, and involves representatives of these organizations in the CPSC’s planning process.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>National Association of State Fire Marshals (NASFM)</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Safe States Alliance</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>CPSC International Stakeholders</Name><Description>Increasingly, international cooperation is the 
means by which consumers are protected 
from hazardous and noncompliant consumer 
products since a product that cannot be sold 
legally anywhere in the world is much less likely 
to be manufactured.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Canada</Name><Description>The Commission works with partners in the Western Hemisphere, especially Canada and Mexico; with the European Union at both the central and member-state levels; with key supplier countries, particularly China; and with the emerging exporting countries in East Asia.  With developed consumer markets, the focus is on cooperation with government product safety agencies on requirements and common concerns about conformity assurance from supplier countries.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Mexico</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>European Union</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>China</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Organization for Economic Cooperation and Development (OECD)</Name><Description>This cooperation occurs on a bilateral basis and in international venues such as the International Consumer Product Safety Caucus (ICPSC) and the Organization for Economic Cooperation and Development (OECD). With supplier countries, the emphasis is on outreach and capacity building to ensure that products are manufactured to meet U.S. safety requirements. This includes cooperation with their national product safety authorities and in-country  training for their suppliers, working with other partners whenever possible. The CPSC also provides English and foreign language text, video, and interactive training for foreign suppliers via Web-based materials.</Description></Stakeholder></Organization><Vision><Description>The CPSC is the recognized global leader in consumer product safety. </Description><Identifier>_ed257a76-b2ea-11e4-adeb-85e16e048708</Identifier></Vision><Mission><Description>Protecting the public against unreasonable risks of injury from consumer products through education, safety standards activities, regulation, and enforcement.</Description><Identifier>_ed257e18-b2ea-11e4-adeb-85e16e048708</Identifier></Mission><Value><Name/><Description/></Value><Goal><Name>Leadership in Safety</Name><Description>Take a leadership role in identifying and addressing the most pressing consumer product safety priorities and mobilizing action by our partners.</Description><Identifier>_ed2586d8-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation>Goal Context: As international trade expands and supply chains become more global -- making available an ever-growing number of consumer products that feature an increasingly wide 
spectrum of technologies and materials -- the potential for new safety hazards will continue to grow. 
Regulatory agencies, standards organizations, and consumer and industry groups worldwide 
are working to address consumer product safety across multiple geographies and priorities.
* In 2008, over 35 million people in the U.S. sought medical attention for injuries related to, 
although not necessarily caused by, consumer products.
* Over the past five years, the CPSC handled an average of 473 product recalls annually, involving 116 million recalled items from around the world.
* In the U.S. and around the world, it is estimated that there are hundreds of traditional and non-traditional standards development bodies comprised of subject matter experts who address 
technical requirements of product safety standards within their area of expertise.
Leadership in Safety -- 
The CPSC will be at the forefront of advancing 
the agenda for consumer product safety. Working 
with key global and domestic stakeholders, the 
CPSC will mitigate the most pressing product 
safety hazards by effectively determining the 
actions necessary to address these priorities and 
clearly establishing accountability for progress...
Why This Strategy Will Work -- 
By establishing a clearly defined leadership 
agenda that lays out the CPSC's priorities for 
addressing consumer product safety hazards 
and mobilizing domestic and international 
stakeholders, the Commission can target its 
limited resources and collaborate with partners 
to improve product safety.</OtherInformation><Objective><Name>Priorities</Name><Description>Determine the most critical  consumer product hazards and issues to define the 
Commission's annual priorities consistent with the agency’s regulatory requirements.</Description><Identifier>_ed2586d9-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Partnerships</Name><Description>Create and strengthen partnerships with domestic and international stakeholders aimed at improving product safety throughout the supply chain.</Description><Identifier>_ed2588fe-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Collaboration</Name><Description>Collaborate with partners ranging from state and federal authorities, colleges and universities, and other stakeholders to expand the CPSC's effectiveness and reach.</Description><Identifier>_ed258994-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>State Authorities</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Federal Authorities</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Colleges</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Universities</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Harmonization</Name><Description>Work towards harmonizing global consumer product standards or developing similar mechanisms to enhance product safety.</Description><Identifier>_ed258995-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>1.4</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Innovation</Name><Description>Promote and recognize innovation and advancements in consumer product safety.</Description><Identifier>_ed258996-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>1.5</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Expertise</Name><Description>Attract, retain, and collaborate with leading experts to address consumer product hazards.</Description><Identifier>_ed258997-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>1.6</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Experts</Name><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Commitment to Prevention</Name><Description>Engage public and private sector stakeholders to build safety into consumer products.</Description><Identifier>_ed258998-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation>Goal Context: The number of products available to U.S. consumers has grown, and many products 
now come directly from trading partners outside of the country. The challenge is that the majority of 
consumer product hazards and safety defects arise in very early stages of the supply chain, including 
product design and the selection and use of raw materials. Additionally, given the range of products 
that domestic and international regulatory agencies face, enforcement activities alone are unlikely to 
preclude preventable product hazards from occurring. 
* During the first half of 2010, the CPSC screened over 4,100 import samples at U.S. ports of entry. 
* In 2009, the CPSC collected over 1,500 import samples for testing in CPSC laboratories.
* From 1998 to 2007, consumer products imported into the U.S. from China (including Hong Kong) nearly 
quadrupled to constitute about 42 percent of all imported consumer goods.
Commitment to Prevention -- 
The CPSC will protect consumers by promoting 
the production of safe products and the 
development and implementation of safety 
standards. This will enable industry compliance 
with safety standards at various stages of 
consumer product development and distribution. 
By encouraging industry leaders and foreign 
safety agencies to focus on safety early in the 
global supply chain, the CPSC will help prevent 
hazards from entering consumer markets...
Why This Strategy Will Work -- 
Preventing hazards from entering the 
marketplace is one of the most effective ways 
that the CPSC can protect consumers. The 
CPSC participates in the development of new 
safety standards, creates regulations, educates 
manufacturers on those safety requirements so 
that safety is built into consumer products. The 
CPSC has made significant progress toward 
successfully creating stronger mandatory 
standards pursuant to the CPSIA and will 
continue additional rulemaking as appropriate. 
The CPSC will also continue working with the 
consumer product community to create voluntary 
standards and will use a combination of training 
and incentive programs to assist and encourage 
industry to build safer consumer products.</OtherInformation><Objective><Name>Voluntary Standards</Name><Description>Minimize hazardous defects early in the manufacturing process through increased participation in voluntary standards activities.</Description><Identifier>_ed258aca-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation>In general, the CPSC’s statutory authority 
requires it to rely on voluntary standards to 
build safety into consumer products if the 
Commission determines that compliance 
with a voluntary standard is likely to result 
in the elimination or adequate reduction of 
the risk of injury identified and that there 
will be substantial compliance with the 
voluntary standard. Voluntary standards for 
consumer products are developed based 
on consensus within voluntary Standards 
Development Organizations (SDOs) that are 
composed of industry, agency, and consumer 
representatives. While the CPSC has no direct 
regulatory authority to enforce adherence to 
these standards, many industry partners make 
efforts to comply with the standards because 
they represent an agreement among industry 
and other SDO members. When CPSC staff 
members identify the need for a voluntary 
standard, they submit a recommendation to 
an SDO based on consumer product incident 
data and analysis of that data. Typically, an 
SDO organizes a group to perform a technical 
assessment and prepares a draft standard 
for public comment. During this comment 
period, the CPSC staff provides expert advice, 
technical assistance, and clarifying analyses. 
After evaluating and incorporating public 
comment on the proposal, the group developing 
the standards provisions votes on the final 
voluntary standard (the CPSC does not vote on 
the standard). Once the voluntary standard is 
approved, it usually becomes the recognized 
norm for that industry group and product type. 
Mandatory Standards
Mandatory standards are federal rules, set by 
statute or regulation, that usually define the 
required performance standards consumer 
products must meet, or warnings consumer 
products must have, to be sold in the U.S. The 
CPSC may create a mandatory standard when 
it determines that compliance with a voluntary 
standard would not eliminate or adequately 
reduce a risk of injury, or it is unlikely that there 
will be substantial compliance with a voluntary 
standard.</OtherInformation></Objective><Objective><Name>Mandatory Standards</Name><Description>Improve the safety of consumer products by issuing mandatory standards, where necessary and consistent with statutory authority, in response to identified product hazards.</Description><Identifier>_ed258c00-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation> The Commission may also promulgate 
a mandatory ban of hazardous products when 
it determines that no feasible voluntary or 
mandatory standard would adequately protect 
the public from an unreasonable risk of injury. In 
some cases the Commission, by law, considers 
whether a specific voluntary consumer product 
safety standard should become a mandatory 
standard. If the CPSC determines that a 
mandatory standard or ban is necessary, the 
Commission uses a highly participatory process 
to create the standard or ban by soliciting 
comments from consumers, industry groups, 
government partners, and any other interested 
stakeholders. When a mandatory standard is 
promulgated by the CPSC, it applies across 
the entire chain of distribution, including 
manufacturers, distributors, and retailers. 
Mandatory standards are enforceable by the 
CPSC, allowing the agency to stop at the ports 
products that do not meet federal requirements 
and to seek civil or criminal penalties for 
violations of the mandatory standard.</OtherInformation></Objective><Objective><Name>Training</Name><Description>Facilitate the development of safer products by training industry stakeholders on the CPSC regulatory requirements and hazard identification best practices.</Description><Identifier>_ed258d2c-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Preventation</Name><Description>Develop programs that provide incentives for manufacturers and importers to 
implement preventive actions that enable the safety of their products.</Description><Identifier>_ed258e80-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>2.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Manufacturers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Importers</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Unsafe Imports</Name><Description>Engage foreign product safety regulators and foreign manufacturers to reduce the production of unsafe consumer products that may enter the U.S. market.</Description><Identifier>_ed258fb6-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>2.5</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Foreign Product Safety Regulators</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Foreign Manufacturers </Name><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Rigorous Hazard Identification</Name><Description>Ensure timely and accurate detection of consumer product safety risks to inform agency priorities.</Description><Identifier>_ed2590ec-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Commercial Targeting and Analysis Center (CTAC)</Name><Description/></Stakeholder><OtherInformation>Goal Context: Information on injuries, deaths, and other consumer product safety incidents comes from 
a wide range of sources including consumers and consumer groups, hospitals and clinics, and industry. This 
diversity of information providers makes it challenging to monitor, standardize, and compare safety data 
to track known hazards and to identify new ones. The 2011 launch of the CPSIA-mandated public database 
(www.SaferProducts.gov) will create new opportunities and challenges for data management as will the 
growing need to collect data about the used/resale markets for consumer products.
* On average, the CPSC collects more than 360,000 National Electronic Injury Surveillance System 
(NEISS) reports, 8,000 death certificates, and more than 23,000 manufacturer and retailer reports on 
product safety concerns each year.
* In 2009, the CPSC received about 15,000 incident reports from the www.cpsc.gov Web site and the Hotline.
* Each year, the CPSC receives numerous formal congressional inquiries, as well as hundreds of other 
consumer, media, and federal and state inquiries related to product hazards that have been identified.
Rigorous Hazard Identification -- 
The CPSC must quickly and accurately 
determine which hazards represent the greatest 
risks to consumer safety. Using a systematic 
and transparent framework, based in science, 
to assess and track hazard data in a consistent 
manner, the CPSC will proactively detect safety 
threats for the thousands of product types under 
its jurisdiction. Using reliable data, the CPSC will 
continuously identify hazards that represent the 
greatest addressable risks to guide the agency's 
efforts and resources...
Why This Strategy Will Work
The ability to effectively obtain, organize, and 
analyze information is critical to the timely 
detection of potential consumer product hazards.
The CPSC is making significant investments 
in information technology (IT) to enhance and 
streamline hazard detection processes. The 
Consumer Product Safety Risk Management 
System (CPSRMS) will simplify how consumers, 
industry, health officials, and others report safety 
incidents while standardizing how relevant data 
is captured to enable expanded and expedited 
collection and analysis by the CPSC. The CPSC 
is also modernizing its IT systems and processes 
to improve its complex analytics capabilities.
Additionally, expanding efforts to share critical 
information with federal agencies such as the 
CBP’s Commercial Targeting and Analysis Center 
(CTAC) will foster more comprehensive hazard 
identification capabilities.</OtherInformation><Objective><Name>Data</Name><Description>Improve the quality and comprehensiveness of crucial product hazard data.</Description><Identifier>_ed259240-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation>The CPSC's public database, www.SaferProducts.
gov, is one of the agency's most ambitious new 
initiatives. Scheduled for launch in March 2011, 
the database will allow consumers and others to 
submit reports of harm in a Web-based, publicly 
searchable format to the CPSC.
The database will be designed with the needs 
of multiple types of users in mind. Creation 
of the database is being guided by a series of 
public hearings, focus groups, joint workshops 
with CPSC staff, and a rulemaking to determine 
how consumers, manufacturers, and consumer 
advocates expect to use the database and how 
they think it should work. The new database will 
make it easier for consumers, health officials, 
and any other member of the public to report 
safety incidents and to also view publicly 
reported incident information that the CPSC 
has collected from database users.
For example, when a user logs into the 
database to report an injury, he or she 
will be prompted to enter product information 
into the system to determine whether the 
product in question falls under the CPSC’s 
jurisdiction. If so, the user will be offered 
a range of methods to submit the report, 
including e-mail, phone, postal mail, or directly 
via the Web. Submitted reports will capture 
information provided by users, such as the 
details of the incident; the nature of the injury 
or risk of injury; and product information 
including the manufacturer. 
Users who choose to submit through www.
SaferProducts.gov will have an opportunity 
to review, save, and print their report during 
the submission process. The manufacturer 
associated with any given report will also 
receive a copy of the report and they may 
submit comments on the report which will 
also be posted to the public database. As 
more reports are added to the system, the 
searchable database will allow the public to 
determine whether products they already own, 
or are considering buying, are associated with 
safety hazards. The database will also provide 
manufacturers with real-time notification of 
incidents involving their products.
Implementation of the public database 
represents a new approach to consumer 
product safety in which consumers will play 
an important role in assisting the CPSC to 
identify problematic consumer products early 
through transparent collaboration and two-way 
information sharing. The new approach increases 
the Commission’s focus on preventive efforts 
by more quickly identifying consumer product 
hazards and making safety-related information 
readily available to consumers.</OtherInformation></Objective><Objective><Name>Trends</Name><Description>Reduce the time it takes to identify hazard trends by improving the collection and assessment of hazard data.</Description><Identifier>_ed259416-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Methodology</Name><Description>Establish a transparent, risk-based methodology to consistently identify and prioritize hazards to be addressed. </Description><Identifier>_ed25956a-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>3.3</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>U.S. Ports</Name><Description>Expand import surveillance efforts to reduce entry of unsafe products at U.S. ports.</Description><Identifier>_ed259754-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>3.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>U.S. Ports</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Similar Products</Name><Description>Scan the marketplace regularly to determine whether previously identified significant hazards exist in similar products.</Description><Identifier>_ed2598a8-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>3.5</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Used &amp; Resale Products</Name><Description>Increase surveillance of used and resale consumer products to identify and remove recalled products and substantial product hazards.</Description><Identifier>_ed259a10-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>3.6</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Decisive Response</Name><Description>Use the CPSC's full range of authorities to quickly remove hazards from the marketplace.</Description><Identifier>_ed259be6-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation>Goal Context: The longer a hazardous product remains on store shelves and in homes, the greater 
the potential for that hazard to cause injuries and deaths. Moreover, both industry and consumer 
groups demand that response and enforcement efforts be predictable and carried out in a consistent 
manner. The passage of the CPSIA legislation expanded the CPSC’s rulemaking and regulatory 
authorities, but also increased the number of enforcement functions the agency must now carry out.
* In the U.S., over 500,000 retail firms sell consumer products.
* On average, the CPSC addresses 900 violations of consumer product safety rules each year.
* In 2009, the CPSC negotiated $9.8 million in civil penalties through out-of-court settlements.
Decisive Response -- 
Once hazardous products have been identified, 
the CPSC will take action to protect consumers, 
remove the products from the marketplace, and 
hold violators accountable. To do this, the CPSC 
will determine the level of risk posed by the 
product hazard and select the appropriate course 
of action and commensurate level of resources 
to address the risk...
Why This Strategy Will Work -- 
In order to quickly remove hazards from 
the marketplace, the CPSC will more 
expediently apply the right resources to 
address priority hazards. By developing a 
transparent, rigorous, risk-based methodology, 
the CPSC will have a consensus-based tool 
for prioritizing its responses to those risks. 
By aligning its timely response operations to 
prioritized product hazards, the CPSC will 
be able to take effective action on the most 
pressing consumer product hazards.</OtherInformation><Objective><Name>Inspections</Name><Description>Expand the CPSC's ability to conduct a full range of inspections to monitor for noncompliant and defective products.</Description><Identifier>_ed259d3a-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>4.1</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Risk-Based Targeting</Name><Description>Use a risk-based methodology to prioritize the CPSC's targeted response to addressable product hazards.</Description><Identifier>_ed259f4c-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>4.2</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Recalls</Name><Description>Increase the effectiveness and speed of recalls of noncompliant and defective products.</Description><Identifier>_ed25a10e-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>4.3</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Timeliness</Name><Description>Reduce the time it takes to inform consumers and other stakeholders of newly identified hazards and the appropriate actions to take.</Description><Identifier>_ed25a262-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>4.4</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Enforcement</Name><Description>Hold violators accountable for hazardous consumer products on the market by utilizing enforcement authorities.</Description><Identifier>_ed25a3ac-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>4.5</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation>Compliance and Enforcement Response -- 
The CPSC takes a multifaceted approach to 
addressing incidents and injuries. Field staff 
investigates reports of incidents and injuries; 
conducts inspections of manufacturers, 
importers, and retailers; and identifies 
potential regulatory violations and product 
defects that could harm the public. The CPSC 
also responds to industry-generated reports 
and directs its technical staff to determine 
which of the possible violations and defects 
warrant corrective action. Industry has an 
opportunity to streamline the recall process by 
participating in the Fast Track Recall Program10
to immediately remove hazardous products from 
the marketplace.
Between 2008 and 2010, CPSC staff responded 
to nearly 1,400 reports filed by industry 
for potentially unsafe products. Staff also 
conducted nearly 1,400 recalls of defective and 
violative products subject to CPSC regulatory 
requirements affecting over 400 million consumer 
products. Additionally, nearly 2,600 regulatory 
violations were identified and corrected, and 
nearly 750 Fast Track recalls were conducted. 
These actions reduced injuries and saved lives.</OtherInformation></Objective></Goal><Goal><Name>Raising Awareness</Name><Description>Promote a public understanding of product risks and CPSC capabilities.</Description><Identifier>_ed25a51e-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>5</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation>Goal Context: Consumers, advocates, industry, and partner government agencies each desire 
useful and timely information about consumer product safety issues in order to make informed 
choices. However, these audiences have different information needs, and each responds best to 
different methods of communicating information. With the rapid increase in the use of social media 
and Web-based communications, the options for conveying consumer product safety information 
continue to grow.
* Each year, the CPSC must inform the public of hundreds of new product safety issues.
* By 2050, the population of the U.S. is forecast to reach 438 million, with nonnative English speaking 
immigrants accounting for the majority of that growth.11
* From 2005 to 2009, CPSC Web site traffic increased 200 percent; its safety blog received 1,000 views 
per day on average in June 2010; its Twitter messages received 6.3 million views in March 2010; and its 
YouTube Crib Safety video received 4,500 views the first day it was broadcast in June 2010.
Raising Awareness -- 
The CPSC will use a wide array of 
communication channels and strategies to 
provide the public with timely and targeted 
information about safety issues and CPSC 
capabilities.  This information will empower 
consumers to make informed choices about 
the products they purchase and how to safely 
use them, to be aware of hazardous products in 
the market, and to act quickly if they own 
a recalled product. Additionally, the information 
will make industry aware of the hazards they 
must address to maintain safe products...
Why This Strategy Will Work -- 
Raising awareness is crucial to empowering 
consumers to make informed safety choices.
The CPSC has had success in educating 
the public through increased use of social 
media to communicate safety messages and 
through targeted campaigns such as “Safe 
Sleep” and "Pool Safely" that aim to reach 
the most vulnerable populations affected 
by certain product hazards. Because of the 
CPSC’s previous efforts in social media and 
other information distribution and engagement 
methods, visits to the CPSC Web site increased 
to approximately 40 million in 2009, and the 
CPSC launched "CPSC 2.0" in 2009 to expand 
its reach via Web-based communications. More 
detailed targeting of awareness outreach efforts 
will increase the number of consumers reached 
by the CPSC and improve their ability to make 
informed decisions.</OtherInformation><Objective><Name>Awareness</Name><Description>Increase awareness of the CPSC to ensure the public knows where to turn for information on consumer product safety, where to report hazardous incidents, and knows about the enforcement capabilities used to address product dangers.</Description><Identifier>_ed25a672-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>5.1</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation>Social Media -- 
"CPSC 2.0," the agency's social media initiative, 
was launched in September 2009 as a key 
initiative of Chairman Tenenbaum's effort to 
increase the number of consumers who know 
about the CPSC and who respond to safety 
information. Whitehouse.gov, along with 
numerous blogs and other traditional media 
sources, highlighted the rollout of the initiative 
on the OnSafety blog, the @OnSafety Twitter 
account, a YouTube channel, a recall widget, and 
a Flickr page. The CPSC instantly delivers recall 
information to consumers through its @OnSafety 
account, with more than 4,000 followers and 
an overall reach of five to seven million people 
for large recalls. The YouTube account, www.
youtube.com/USCPSC, includes demonstration 
videos, advice for consumers, speeches from the 
Chairman, and recall information. Internet videos 
are a unique way for consumers to instantly see 
and learn about harmful products that may spur 
them to act immediately if they own a recalled 
product. The CPSC’s blog, www.cpsc.gov/
onsafety/, is becoming popular with consumers 
who are looking for a different perspective on 
a recall announcement or safety campaign—a 
perspective that is tailored to answering their 
questions or concerns about how to keep 
their family safe. The recall widget is a vital 
tool that spreads the agency’s recall information 
to millions of consumers who operate or visit 
blogs. This low-cost, high-impact new media 
initiative was recently expanded to include a 
recall application. </OtherInformation></Objective><Objective><Name>Consumer Product Safety</Name><Description>Provide stakeholders with easily accessible, timely, and useful safety information on consumer product hazards.</Description><Identifier>_ed25a7d0-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>5.2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Neighborhood Safety Network (NSN)</Name><Description>The CPSC created the NSN for organizations 
to distribute critical safety information to 
consumers who might otherwise not receive it. 
More than 4,000 individuals and organizations 
from around the world share lifesaving safety 
information with neighbors, communities, 
friends, and family who may not be aware of the 
hazards that exist in and around the home. NSN
members are well respected in their community 
and can deliver safety messages directly to their 
constituents. Members include tribal leaders, 
fire departments, Safe Kids coalitions, health 
care providers, elected officials, and Blue Cross/
Blue Shield subscribers. For example, the South 
Carolina Department of Disabilities and Special 
Needs forwards information to more than 50 
providers who deliver services to children with 
disabilities so they can assist in spreading 
messages to keep children safe. Organizations 
in the network receive messages from the CPSC 
about crib safety, choking hazards, helmet use, 
hazards that affect the elderly, ATV safety, and 
breaking news about recalls, among other items. 
The CPSC has a variety of free publications, 
posters, and checklists that are provided 
to members in an electronic tool kit to help 
communities and consumers create their own 
safety programs. </Description></Stakeholder><OtherInformation/></Objective><Objective><Name>Outreach</Name><Description>Deploy targeted outreach campaigns for priority hazards and vulnerable communities.</Description><Identifier>_ed25a96a-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>5.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Vulnerable Communities</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Minority Communities</Name><Description>Minority Outreach -- 
The CPSC is committed to a better 
understanding of whether particular racial 
or ethnic groups are disproportionately 
affected by product-related hazards, with an 
emphasis on child death rates associated with 
drowning, strangulation or suffocation in bed, 
and poisoning. Due to past data limitations, 
however, the CPSC has not analyzed potential 
disparities relating to consumer products under 
its jurisdiction. The CPSC is currently working 
to leverage its own information, and that 
collected by other federal agencies, hospitals 
under contract with the CPSC, and others, to 
better identify, to reduce, or to eliminate any 
such disparities. Further, the CPSC endeavors 
to increase and improve consumer information 
efforts targeted to minority and underserved 
communities, and to measure the impact of 
its efforts. On a grassroots level, the CPSC 
organized a minority outreach team in 2010 
that developed materials and participated in 
community events in several cities. Additional 
events are being planned, and partnerships 
with minority media, grassroots organizations, 
universities, colleges, and state and local 
governments already have been established. 
These activities and collaborative partnerships 
are designed specifically to increase awareness 
about four critical safety hazards that affect 
consumers in the home: safe sleep environment, 
poison prevention, pool and spa safety, and TV 
and furniture tip-over prevention.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Underserved Communities</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Industry &amp; Small Businesses</Name><Description>Increase access to consumer product safety information for industry and small businesses.</Description><Identifier>_ed25aadc-b2ea-11e4-adeb-85e16e048708</Identifier><SequenceIndicator>5.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Industry</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Small Businesses</Name><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate>2010-10-01</StartDate><EndDate>2016-09-30</EndDate><PublicationDate>2015-02-12</PublicationDate><Source>http://www.cpsc.gov//PageFiles/123374/2011strategic.pdf</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>