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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:stratml_core http://xml.govwebs.net/stratml/references/StrategicPlanISOVersion20140401.xsd"><Name>6 Ways .US Can Benefit You</Name><Description>Whatever you want to achieve, establishing your presence on the web is a must. With the Internet more crowded than ever, .US offers big advantages. Here are 6 of the most important.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>About.Us</Name><Acronym>AU</Acronym><Identifier>_f6666828-9e7b-11e7-bca8-254c77d3ea03</Identifier><Description/><Stakeholder StakeholderTypeType="Organization"><Name>Neustar</Name><Description>Neustar, a leading provider of registry services, manages .us on behalf of the U.S. Department of Commerce. </Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>U.S. Department of Commerce</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Neustar Registry</Name><Description>Neustar Registry is a domain name industry pioneer -- we've played a role in the growth and evolution of nearly every aspect of the domain name space. Today we are the world's largest provider of digital naming services, with a dream team of the industry's most passionate leaders, innovators, and influencers.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>.us-Accredited Registrars</Name><Description>Neustar maintains a growing network of .us-accredited registrars that sell .us domain names.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>About.Us Partners</Name><Description>Featured Partners -- 
Whether it's individuals, businesses or organizations, .US believes in helping everyone pursue their version of the American Dream. We're proud to offer support to communities and groups across the country.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Vote.US</Name><Description>Your All-in-One Resource for Voting Information. Find all the election resources you need at Vote.US.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Parks.US</Name><Description>Easily explore the vastness and wonder of America’s National Parks from one address. Welcome to Parks.US.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Libraries.US</Name><Description>Search across America and find any library: public, state, academic, Presidential and even law libraries with Library.US.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Zipcode.US</Name><Description>Discover what's around you at Zipcode.US. Find neighborhood groups, schools, information, deals, jobs and much more.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Code2040</Name><Description>Code2040 creates access, awareness, and opportunities for top Black and Latinx engineering talent to ensure their leadership in the innovation economy.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Space Apps</Name><Description>Space Apps is an international hackathon that occurs over 48 hours in cities around the world...
Part of the Open Government Partnership, Space Apps is an annual event that pulls citizens together regardless of their background or skill level. Don't let the name fool you... it's not just about apps! Tackle a challenge using robotics, data visualization, hardware, design and many other specialties! Inspire each other while you learn and create using stories, code, design and, most of all, YOUR ideas. Show us your problem-solving skills and share your talents with the world!</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Fishackathon</Name><Description>First organized by the US Secretary's Office of Global Partnerships in 2014, Fishackathon inspires the creation of digital solutions to address sustainable fisheries challenges.
 
Overfishing and other serious problems harm marine environments and can devastate already-struggling, small-scale fishing communities, many of them in developing countries.
 
To combat this, Fishackathon brings together thousands of concerned designers, developers, and subject matter experts for a weekend to build practical tech solutions to endemic problems defined by the world's most respected fisheries experts.</Description></Stakeholder></Organization><Vision><Description>Users achieve their objectives.</Description><Identifier>_f6666936-9e7b-11e7-bca8-254c77d3ea03</Identifier></Vision><Mission><Description>To take advantage of the benefits of the .us domain.</Description><Identifier>_f66669f4-9e7b-11e7-bca8-254c77d3ea03</Identifier></Mission><Value><Name>Patriotism</Name><Description/></Value><Value><Name>Fun</Name><Description/></Value><Value><Name>American Dream</Name><Description/></Value><Value><Name>Infrastructure</Name><Description>Technology Infrastructure -- 
Security. Stability. Tranquility. These are of utmost importance in the .US domain name system and are our main commitment. The technological infrastructure is specifically designed to operate in an environment of high-volume transactions, to ensure maximum performance, and to protect users against cyber-attacks and security risks.</Description></Value><Value><Name>Security</Name><Description/></Value><Value><Name>Stability</Name><Description/></Value><Value><Name>Tranquility</Name><Description/></Value><Goal><Name>Americanism</Name><Description>Be Uniquely American</Description><Identifier>_f6666a94-9e7b-11e7-bca8-254c77d3ea03</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>U.S. Businesses</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>U.S. Civic Groups</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>U.S. Citizens</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Americans</Name><Description/></Stakeholder><OtherInformation>Your business, civic group, or personal story is rooted in America. Show your pride and share it with others. Your .US address will help tell your American story in ways that draw visitors in and keep them coming back.</OtherInformation><Objective><Name/><Description/><Identifier>_f6666b3e-9e7b-11e7-bca8-254c77d3ea03</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Findability</Name><Description>Be findable</Description><Identifier>_f6666be8-9e7b-11e7-bca8-254c77d3ea03</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>.US gives you greater chances of getting exactly the domain name you want -- not some modified version that's harder for people to find. Make it easy for people to find your brand, organization, or you.</OtherInformation><Objective><Name/><Description/><Identifier>_f6666c88-9e7b-11e7-bca8-254c77d3ea03</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Searchability</Name><Description>Be searchable</Description><Identifier>_f6666d3c-9e7b-11e7-bca8-254c77d3ea03</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Search Engines</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>American Businesses</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>American Organizations</Name><Description/></Stakeholder><OtherInformation>Search engines tend to rank websites with .US more highly for searches in the US. That's a real plus for any business or organization whose web traffic is mostly American-based.</OtherInformation><Objective><Name/><Description/><Identifier>_f6666ddc-9e7b-11e7-bca8-254c77d3ea03</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Promotion</Name><Description>Promote Your US-Based Business</Description><Identifier>_f6666e86-9e7b-11e7-bca8-254c77d3ea03</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Americans</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>US-Based Business</Name><Description/></Stakeholder><OtherInformation>Studies show that Americans like to buy American, especially from small or local companies. You've seen plenty of products bearing the "Made in America" label. Get the web address that says the same thing about your business.</OtherInformation><Objective><Name/><Description/><Identifier>_f6666f62-9e7b-11e7-bca8-254c77d3ea03</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Connection</Name><Description>Connect Your Cause and Country</Description><Identifier>_f666700c-9e7b-11e7-bca8-254c77d3ea03</Identifier><SequenceIndicator>5</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>American Civic Groups</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>American Interest Groups</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>American Communities</Name><Description/></Stakeholder><OtherInformation>Whether you're advancing a worthy cause or a civic group, a .US address says you're making your community and your country stronger. Patriotism comes in all shapes and sizes. Showcase yours.</OtherInformation><Objective><Name/><Description/><Identifier>_f66671ec-9e7b-11e7-bca8-254c77d3ea03</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Aboutness</Name><Description>Make "US" about You</Description><Identifier>_f66672c8-9e7b-11e7-bca8-254c77d3ea03</Identifier><SequenceIndicator>6</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>American Couples</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>American Families</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>American Groups</Name><Description/></Stakeholder><OtherInformation>Besides meaning United States, "US" also refers to couples, families, or any other group. So get creative. Imagine a wedding site: Ann-Russ.us. Or a page for your annual family reunion: WhoElseBut.us. The possibilities are endless, plus a lot of fun.</OtherInformation><Objective><Name/><Description/><Identifier>_f6667386-9e7b-11e7-bca8-254c77d3ea03</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2017-09-20</PublicationDate><Source>http://www.about.us/benefits</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>