Standards Committee Deliverables Standards CommitteeWAASC_206f6fe8-125f-11e1-b190-c5147a64ea2aWeb Analytics Association_206f7bf0-125f-11e1-b190-c5147a64ea2aTo help the web analytics field grow and mature by developing standards and best practices to support and educate practitioners, vendors, and the public._206f7d94-125f-11e1-b190-c5147a64ea2aStandards, Definitions and TerminologyRecommend standards, definitions and terminology._206f7e20-125f-11e1-b190-c5147a64ea2a1By recommending standards, definitions and terminology, we can collectively enable common ways of looking at data measurement and methodologies.Benchmarking[Enable] more meaningful industry benchmarking_206f7e8e-125f-11e1-b190-c5147a64ea2a1.1Comparability[Enable] comparability of results among different tools_206f7ef2-125f-11e1-b190-c5147a64ea2a1.2Understanding[Enable] better understanding of the metrics terms we all use_206f7f4c-125f-11e1-b190-c5147a64ea2a1.3Best PracticesDocument and share best practices with respect to metrics._206f7fb0-125f-11e1-b190-c5147a64ea2a2The committee will also document and share best practices in the Metrics area -- which will result in standardizing approaches for consistent results as well as enabling members to either market or deploy tools and solutions more effectively._206f800a-125f-11e1-b190-c5147a64ea2a2011-11-18http://www.webanalyticsassociation.org/?page=standardsOwenAmburOwen.Ambur@verizon.net