U.S. Census Bureau Strategic Plan FY 2007-2012U.S. Census BureauUSCB_06c6bb6e-2168-11e2-99a4-8dff3636e24cCharles Louis KincannonDirectorU.S. Department of CommerceCarlos M. GutierrezSecretary, U.S. Department of CommerceDavid A. SampsonDeputy Secretary, U.S. Department of CommerceEconomics and Statistics AdministrationU.S. Department of CommerceCynthia A. GlassmanUnder Secretary For Economic Affairs, Economics and Statistics Administration, U.S. Department of CommerceOffice of the Inspector General (OIG)Both the Office of the Inspector General (OIG) and the Government Accountability Office (GAO) perform a number of audits on Census Bureau programs each year.Government Accountability Office (GAO)Office of Management and Budget (OMB)The Office of Management and Budget’s (OMB) Program Assessment and Rating Tool (PART) evaluations also provide a thorough review of individual programs. Seven Census Bureau programs have been evaluated using the PART. All of these programs received high ratings, with scores in the top third of federal programs. Three Census Bureau programs have earned an "effective" rating, the highest possible for a PART.National Academy of SciencesOther external sources such as the National Academy of Sciences, Mathematica Policy Research, Inc., and other federal agencies who use our data provide independent evaluations. Mathematica Policy Research, IncCensus Bureau Advisory CommitteesAdditionally, seven advisory committees review programs and advise the Census Bureau through public meetings at least once a year.U.S. CompaniesEvaluation of programs by the economic statistics staff has led to better measures of capital expenditures by U.S. companies, improved the Census Bureau’s ability to capture data on e-commerce activities, clarified what information companies can provide on their pollution abatement activities, and periodically documented, as required by OMB, the statistical rigor of the methodologies used to produce the principal economic indicators.Planning, Research, and Evaluation Division (PRED)For its geographic programs, the Census Bureau implemented, for the first time in Census 2000, a Local Update of Census Addresses (LUCA) program in which tribal and local governments reviewed and corrected the census address list and maps. Since Census 2000, the Planning, Research, and Evaluation Division (PRED), the National Academy of Sciences, the Department of Commerce, OIG, OMB, and the Anteon Corporation have conducted evaluations of and surveys about the LUCA program. These evaluations resulted in recommendations aimed at improving the LUCA program, and are being implemented and will be demonstrated in the 2010 Census dress rehearsal.Anteon CorporationDepartment of LaborWork performed under reimbursable agreements with other federal agencies (including the Departments of Labor, Health and Human Services, Housing and Urban Development, Energy, and Justice; the Bureau of Justice Statistics, the National Center for Education Statistics, the Bureau of Transportation Statistics, the Federal Reserve Board, the Environmental Protection Agency, and the Agency for Health Care Research and Quality) comprise a large part of our activities. For example, data from the Consumer Expenditures Survey are an important element of the Consumer Price Index, which the Bureau of Labor Statistics (BLS) calculates and publishes. The Current Population Survey gathers data that BLS uses to calculate employment and unemployment statistics. Other major subject areas include health care, education, and criminal justice.Department of Labor Department of Health and Human ServicesDepartment of Housing and Urban DevelopmentDepartment of Energy Department of JusticeBureau of Justice StatisticsNational Center for Education StatisticsBureau of Transportation StatisticsFederal Reserve BoardEnvironmental Protection AgencyAgency for Health Care Research and QualityBureau of Labor Statistics (BLS)The Bureau of Labor Statistics (BLS) is an important partner in the production of high-quality information that describes labor force status and other key measures of the economy. For example, the Census Bureau provides BLS with monthly unemployment data.Bureau of Economic Analysis (BEA)The Census Bureau works closely with other statistical agencies, in particular the Bureau of Economic Analysis (BEA). The BEA is a primary customer for the Census Bureau’s economic and demographic data. For example, BEA uses data from the more than 100 annual, quarterly, and monthly economic surveys to develop the Gross Domestic Product (GDP). The Census Bureau and BEA cooperatively examine and assess joint and individual statistical problems.International Trade Administration (ITA)The Census Bureau is working with the International Trade Administration (ITA) to produce customized statistics on exported services. The ITA will fund the production of these statistics.National Oceanographic and Atmospheric Administration (NOAA)The Census Bureau also works with the National Oceanographic and Atmospheric Administration (NOAA) on issues related to global position systems (GPS) and geodetic control.U.S. Patent and Trademark OfficeThe Census Bureau also received information from BEA, ITA, NOAA, the U.S. Patent and Trademark Office for many uses including compiling the Statistical Abstract of the United States, and the County and City Data Book.Economic Development Administration (EDA)The Economic Development Administration (EDA) requires the use of the Census Bureau’s American Community Survey data for grant applications that previously used census long form data.Internal Revenue ServiceThe Census Bureau relies on the Internal Revenue Service and Social Security Administration as data sources for sample frame development.Social Security AdministrationEconomic and Training Administration (ETA)The Census Bureau works with EDA, the Department of Labor’s Economic and Training Administration (ETA), the Department of Defense’s Office of Economic Adjustment (OEA) and state and local governments in creating useful analytical tools to assist communities in preparing for, and recovering from numerous types of economic dislocations such as Base Realignment and Closure, plant closings, and disasters.Office of Economic Adjustment (OEA)Interagency Council on Statistical PolicyInteragency Council on Statistical Policy. Under the auspices of the Office of Management and Budget, the Census Bureau is a major participant in this council, which works to improve the collaborative activities of federal statistical agencies. Activities of the council have led to standardized data and concepts, technology transfers, methodology exchange, collaborative research, process improvement, better customer service, reduced respondent burden, and infrastructure sharing.State Governments The Census Bureau works closely with state and local governments to make data available to the public through a variety of channels. State governments help produce sub-national population estimates through the Federal-State Cooperative for Population Estimates. States also provide updates to the Boundary and Annexation Survey, test data products, and disseminate data and program information through the State Data Center program.Local GovernmentsTribal GovernmentsThrough the Tribal Governments program, the Census 2000 Tribal Liaison program, and other operations such as the Boundary and Annexation Survey, the Census Bureau works closely with American Indians and Alaska Natives. Tribal governments assist with boundary identification, count review, outreach and promotion, and data dissemination.American IndiansAlaska NativesPrivate SectorThe Census Bureau consults extensively with businesses and business associations in the development of economic surveys. Census Information Centers (CIC) were established as a cooperative program with national, regional, and local nonprofit organizations that represent the interests of underserved communities. CICs make data available for program planning, needs assessment, defining service areas, public policy development, developing new business enterprises, and conducting race/ethnic-related research.Businesses Business AssociationsInternational SectorThe International Programs Center (IPC) conducts demographic and socioeconomic studies and strengthens statistical development around the world through technical assistance, training, and software products. Its work is commissioned and funded by federal agencies, international organizations, nongovernmental organizations, private businesses, and other governments. For more than 50 years, the IPC has assisted other governments throughout the world in the collection, processing, analysis, dissemination, and use of statistics._06c6cadc-2168-11e2-99a4-8dff3636e24cThe Census Bureau serves as the leading source of quality data about the nation’s people and economy. We honor privacy, protect confidentiality, share our expertise globally, and conduct our work openly. We are guided on this mission by our strong and capable workforce, our readiness to innovate, and our abiding commitment to our customers._06c6cf32-2168-11e2-99a4-8dff3636e24cOpennessThe production of high quality, relevant statistical information rests on principles that the Census Bureau holds dear. Openness to user and respondent concerns, independence and neutrality, strong statistical standards, and protection of confidentiality form the foundation for the work we do. These principles are reflected in Office of Management and Budget guidelines for the quality, objectivity, utility, and integrity of information disseminated by federal agencies.Independence NeutralityStatistical StandardsConfidentialityObjectivity Utility IntegrityBenchmark MeasuresProvide benchmark measures of the U.S. population, economy, and governments_06c6d37e-2168-11e2-99a4-8dff3636e24cStrategic Goal #12010 Decennial CensusMeet constitutional and legislative mandates by implementing a reengineered 2010 decennial census program that is cost-effective, provides more timely data, improves coverage accuracy, and reduces operational risk_06c6d536-2168-11e2-99a4-8dff3636e24cStrategic Objective 1:State GovernmentsLocal GovernmentsTribal Governments Building on a successful Census 2000, the Census Bureau is planning a redesigned 2010 Census program that meets future needs and takes advantage of new technology. The ever-increasing demographic complexity of the United States combined with rapid changes and improvements in technology require a new approach to data collection. To meet this challenge, the Census Bureau has adopted a systematic and integrated strategy for the 2010 Census. Three critical components support the 2010 Census: * Implementing the American Community Survey to collect census long-form information on an ongoing yearly basis. * Enhancing the MAF/TIGER (Master Address File/Topologically Integrated Geographic Encoding and Referencing) address file and geographic database, taking advantage of aerial photography and geographic information system files from state, local, and tribal governments. * Reengineering the 2010 Census through a multi-year research, testing, and development program to take advantage of the opportunities provided by the American Community Survey, MAF/TIGER enhancements, and new technologies. Long FormBy FY 2010, provide a reliable annual replacement for the long-form portion of the 2010 Census using the American Community Survey_06c6d716-2168-11e2-99a4-8dff3636e24cObjective 1.1The American Community Survey is conducted nationwide in every part of the country (using a national sample size of 250,000 households per month) to move traditional once-a-decade long-form data collection out of the 2010 count and into a continuous data collection and publication activity. Implementation of the American Community Survey allows the 2010 Census to focus solely on short-form data collection and coverage. Ultimately, the success of the American Community Survey will be its ability to meet the needs of data users who have historically had to rely on the once-a-decade long form of the census. This goal cannot be achieved without the sustained program and budget support of the administration and the congress. This support is necessary to ensure that the American Community Survey fulfills its promise to produce accurate annual estimates (including multi-year averages for smaller areas) at the proposed levels of statistical reliability. Thus, over the course of the decade, two primary, measurable indicators of progress towards the ultimate goal will be the reliability and quality of the data being produced by the American Community Survey. Strategies and means: * Conduct the American Community Survey. * Communicate with and release information to customers/stakeholders to ensure support for the reengineered census. * Design and implement an evaluation program to ensure that the American Community Survey continues to provide accurate, relevant, timely, cost effective, and accessible data throughout the decade and beyond. Measuring performance: * Overall weighted response rate, based on three modes of data collection -- mail, telephone, and personal visit. * Statistical reliability levels for estimates of selected characteristics for various levels of geography. Geographic RequirementsMeet geographic requirements of the 2010 Census by developing systems that employ new technologies, enhancing geographic partnerships, and integrating quality assurance measures into the geographic and Master Address File systems and databases_06c6d8c4-2168-11e2-99a4-8dff3636e24cObjective 1.2The MAF/TIGER Enhancements Program improves the accuracy of the street and map features used for the American Community Survey and the 2010 Census. Having street and map features in Global Positioning System (GPS) alignment allows the Census Bureau to use GPS-enabled mobile computers to help enumerators be more efficient, facilitate the identification of duplicate addresses, and reduce the costs of finding housing units during non-response follow-up. Implementing a GPS-based MAF/TIGER system offers the opportunity to completely revolutionize data collection methodology. Because MAF/TIGER supports all Census Bureau statistical activities, the demographic survey programs and economic censuses also will benefit. Ultimately, the success of the MAF/TIGER Enhancements Program will be determined through its ability to meet the address and geographic information needs of the American Community Survey and the 2010 Census. This multiyear effort will require sustained program and budget support from the administration and the congress. The primary indicator of progress towards that ultimate goal will be the Census Bureau’s ability to complete the activities described above for all 3,141 counties and for Puerto Rico. Strategies and means: * Locate and bring into GPS alignment every street and other map feature in the TIGER database, and implement an effective automated methodology to find new streets. * Implement a modern processing environment for the MAF/TIGER system that will support the rapid development of new applications, allow extensive use of commercial off-the-shelf and geographic information system software, and reduce staff training time. * Expand geographic partnership programs with state, local, and tribal governments, including a "rolling" Local Update of Census Addresses (LUCA) program and Web based updates of addresses, streets, governmental unit boundaries, and other geographic entity boundaries. * Conduct Community Address Updating System operations for predominantly rural areas using automated technology. * Implement a comprehensive plan for periodic MAF/ TIGER evaluation and corrective activities that will guide planning for cost-effective improvements to coverage and geocoding operations. Measuring performance: * Cumulative number of counties for which map feature locations have been corrected in the MAF/TIGER database. New MethodsDevelop, prototype, test, and integrate new and streamlined methods for the 2010 Census, taking advantage of the American Community Survey, the enhanced MAF/TIGER, and the results of Census 2000 _06c6da22-2168-11e2-99a4-8dff3636e24cObjective 1.3An improved 2010 Census depends on the success of the American Community Survey and the enhanced MAF/TIGER that, taken together, will reduce risk, improve coverage, and contain costs. The early 2010 planning, developing, prototyping, and testing will use the enhanced MAF/TIGER, lessons learned from Census 2000, and a multiyear series of operational tests, culminating in a dress rehearsal in 2008. Ultimately, the success of the 2010 Census will be measured by it ability to meet legal deadlines, maintain or improve coverage for all population groups and geographic levels, contain costs, and mitigate the risk of operational failure. To do these things successfully, radically new and different procedures must be fully tested under census-like conditions, and refined well in advance of Census Day. This, and the significantly increased use of automation planned for 2010, will require a sustained, multiyear effort of integrated planning, development, testing, revising, and retesting of all the many procedures and information technology needed to complete a successful census. This in turn will require sustained program and budget support from the administration and the congress. The primary indicators of progress towards that ultimate goal will be the Census Bureau’s ability to design, conduct, and evaluate its research and development efforts, and its ability to design, develop, test, and deploy the information technology systems needed to conduct the program in 2010. Strategies and means: * Test new methodologies and technologies aimed at improving the 2010 Census. * Modify the 2010 Census plan based on test results. * Continue to design a systems architecture for the 2010 Census. * Establish an integrated communications plan, including a plan for partnership activities and a process for stakeholder involvement, especially the continued involvement of the advisory committees and state, local, and tribal governments. Measuring performance: * Number of planned research questions that are answered in each test. * Completion of the baseline system architecture for 2010. Economic & Population MetricsSupport the economic and political foundations of the United States by producing benchmark measures of the economy and population for the administration and equitable funding of federal, state, and local programs_06c6dc16-2168-11e2-99a4-8dff3636e24cStrategic Objective 2Federal ProgramsState ProgramsLocal ProgramsThe Census Bureau’s benchmark programs are the principal sources of baseline information used to govern the United States. They include the decennial census of population and housing, the quinquennial economic census and the census of governments, and the intercensal demographic estimates program.Economy & State & Local Government MetricsProduce accurate, timely, and relevant benchmark measures of the U.S. economy and state and local governments_06c6ddd8-2168-11e2-99a4-8dff3636e24cObjective 2.1State GovernmentsLocal GovernmentsThe economic census provides the nation with comprehensive, detailed, and authoritative facts about the structure of the U.S. economy. In doing so, the economic census directly supports the Department of Commerce’s mission to promote job creation and improved living standards for all Americans. The census of governments provides authoritative benchmark data in areas of public finance and employment; local government organization, powers and activities; state, federal, and local fiscal relationships; and property tax administration. It is the only source of comprehensive and uniformly classified data on the economic activities of state and local governments. Strategies and means: * Determine the content and design of the economic census and census of governments to increase the relevance and usefulness of the data. * Develop complete mail lists for the economic census and census of governments. * Develop and deploy a streamlined and standardized system to collect and process economic census and census of governments data and integrate the data with data from administrative records, to achieve increased efficiencies and facilitate reporting by respondents. * Conduct, process, publish, and disseminate information from the economic census and census of governments on schedule. Measuring performance: * Percent of businesses and percent of governments reporting in the 2007 Economic Census and the 2007 Census of Governments. * Percent of 2007 Economic Census and Census of Governments data disseminated to the public. * Cost, across entire 2007 Economic Census and Census of Governments cycles, to profile each $100 billion in nominal 2007 Gross Domestic Product. * Change in percent of 2007 Economic Census and Census of Governments data collected electronically compared with 2002. Population EstimatesProduce accurate, timely, and relevant population estimates for funding allocations and other purposes _06c6df4a-2168-11e2-99a4-8dff3636e24cObjective 2.2The intercensal demographic estimates program assists elected and appointed officials in allocating about $200 billion each year by providing updated estimates of the United States’ population for the country, states, counties, and functioning governmental units. Since the United States’ population does not stand still between decennial censuses and governments base many of their funding decisions on the size and basic characteristics of the population, effective and efficient government requires these up-to-date estimates. Strategies and means: * Develop, produce, and disseminate estimates of the population for the country, states, counties, and functioning governmental units by collecting, processing, evaluating, and integrating census, survey, and administrative records data from a variety of federal and state sources. * Use the results of Census 2000, as well as newly developed sources of data on international migration such as the American Community Survey, to revise and improve the assumptions and methods used to compile estimates of international migration. * Develop a technologically integrated system for producing estimates that improves timeliness and reliability. * Increase the involvement of state partners and other stakeholders in the production and quality review of estimates and projections. Measuring performance: * Estimates incorporating the newly developed methodology for estimating international migration released. * State and county estimates for age, sex, race, and Hispanic origin groups that integrate school enrollment data, medicare data, and other administrative data released. * Population estimates and survey controls for all relevant subgroups and geographies produced. StatisticsProduce accurate, timely, and relevant statistics by developing new samples that reflect the current characteristics and geographic location of the population_06c6e13e-2168-11e2-99a4-8dff3636e24cObjective 2.3Once a decade, following the decennial census, the Census Bureau selects new samples of the population that are the basis for the country’s major surveys. Without this sample redesign effort, the information from these surveys -- indicators such as the rate of violent crime and the Consumer Price Index (CPI) -- would be less reliable and less representative of the nation. For instance, not redesigning the Consumer Expenditure Survey, which provides major input for the CPI, would likely cause continuing under or over statement of the true change in prices. In addition to serving as the government’s chief gauge of inflation, the CPI is used to calculate cost-of-living adjustments in Social Security and other federal benefit payments, as well as some private benefit plans. According to the Congressional Budget Office in FY 1999, a 1-percentage point difference in the rate of growth of the CPI directly changes federal spending and revenues by a net total of almost $6 billion per year. Strategies and means: * Build an infrastructure for selecting samples of areas and housing units to respond quickly to changing information needs of the federal government. This infrastructure will rely on a continually updated Master Address File and annual data from the American Community Survey. Measuring performance: * MOUs with survey sponsoring agencies outlining the surveys’ needs for Sample Redesign based on using the continually updated Master Address File and American Community Survey data completed. * Samples introduced. Innovation, Data, Burden, Privacy & ConfidentialitySupport innovation, promote data use, minimize respondent burden, respect individual privacy, and protect the confidentiality of respondents’ information_06c6e346-2168-11e2-99a4-8dff3636e24cStrategic Objective 3Census RespondentsThe successful execution of the Census Bureau’s strategic goal and objectives depends on our capabilities as a global resource for statistical, survey, and technological research; geographic systems; and information services. Crosscutting programs provide essential support for survey and census collection, processing, and dissemination. Our abilities to exploit technology, acquire and use administrative records, anticipate and respond to privacy concerns, and apply the latest systems and statistical and survey methodologies play a critical role in meeting the Census Bureau’s mission to be the leading source of quality data about the nation’s people and economy.Reporting Burden & CostMinimize reporting burden and cost to taxpayers by acquiring and developing high-quality data from sources maintained by other government and commercial entities_06c6e4fe-2168-11e2-99a4-8dff3636e24cObjective 3.1TaxpayersCommercial EntititiesThe Census Bureau acquires records collected and maintained by other government or commercial entities, in addition to the data collected directly. The Census Bureau is obligated by law to use existing information, whenever possible, instead of asking for it directly. The use of these administrative records enhances the quality of the Census Bureau’s own data collections and permits the development of timely, rich, and relevant products. Most importantly, the use of administrative records saves taxpayer dollars and minimizes reporting burden. While administrative records are a tremendous resource, the Census Bureau also recognizes the particular responsibilities and sensitivities inherent in their use. The Census Bureau must continue to develop the appropriate infrastructure, policies, and safeguards necessary to ensure that administrative records are used appropriately, securely, and with the utmost respect for the confidentiality of the data and any restrictions established by the agencies supplying them. Strategies and means: * Conduct administrative records research directed toward improving and enhancing the Census Bureau’s processes and products. * Develop a Census Bureau-wide plan on the role of administrative records in censuses and surveys. * Develop and disseminate Census Bureau-wide policy guidance and security/disclosure avoidance procedures that ensure both the appropriate acquisition and use of administrative records and the delivery of products that incorporate administrative record information. * Establish and maintain relationships with administrative record source agencies, program sponsors, the statistical community, and the general public that support the Census Bureau’s expanded use of administrative records to produce timely, high quality, low-cost statistics. Measuring performance: * Milestones met or exceeded for the research and development of uses of administrative records to minimize respondent burden and cost. * Number of new and relevant data products developed without increased data collection costs. Trust & CooperationFoster trust and cooperation of the public by respecting privacy and protecting the confidentiality of respondents’ information_06c6e760-2168-11e2-99a4-8dff3636e24cObjective 3.2Census RespondentsThe Census Bureau is committed to safeguarding the public’s privacy and maintaining the confidentiality of the data it collects. Because increasingly sophisticated computer searches and data linkages threaten the Census Bureau’s traditional approaches to protecting confidentiality, new approaches have been developed and further research is ongoing. Industry research indicates that privacy and confidentiality continue to blur in the public’s mind. Strategies and means: * Enhance the Census Bureau-wide privacy and confidentiality program to fully integrate data stewardship policies and practices across all programs. * Continue to assess possible disclosure risks in data products and develop methodologies to address any concerns. Measuring performance: * Percent of the U.S. population who cooperate in data collection activities. * Percent of employees who are trained and aware of data stewardship policies. * Percent of systems/projects having a completed Privacy Impact Assessment. Geographic Tools & SystemsMeet the geographic requirements of all Census Bureau programs by maintaining geographic tools and associated processing systems_06c6ea30-2168-11e2-99a4-8dff3636e24cObjective 3.3Provide core geographic systems -- the databases, applications software, and processing environment required to produce the basic maps, address lists, address and geographic reference files, and associated processing systems -- needed to meet the geographic requirements of all Census Bureau programs. The Census Bureau has developed an automated geographic support system that manages large volumes of geographic and address information from both internal and external sources to establish and maintain a current and complete inventory of streets, roads, and accurate boundaries and other attribute information. Information must be updated on a periodic and regular basis to meet the needs of the economic census, current demographic programs, intercensal demographic estimates program, the American Community Survey, and the planning efforts of the 2010 Census. Strategies and means: * Update the existing MAF/TIGER database with addresses for new housing units and commercial structures from the U.S. Postal Service’s Delivery Sequence File and add the new streets along which they are located. * Generate current and complete geographic products and services using the updated MAF/TIGER. * Support existing geographic partnerships with state, local, and tribal governments to provide revised boundary information using the Boundary and Annexation Survey. * Perform quality assurance processes for geographic products and processes. Measuring performance: * Percent of updated geographic products delivered to meet the needs of the economic, demographic, and geographic programs. * Participation rate of local and tribal governments in the annual Boundary and Annexation Survey. Collection, Processing & DisseminationMeet program collection, processing, and dissemination requirements by providing a robust and secure information technology environment_06c6ebca-2168-11e2-99a4-8dff3636e24cObjective 3.4The Census Bureau achieves economies of scale through centralized information technology services. The accuracy, timeliness, and efficiency of all Census Bureau programs are closely linked to the ability to provide stable and dependable information technology support and to continually increase the capacity for innovations in information technology. This objective supports the automated systems and technologies that are critical to all censuses, surveys, and programs. Strategies and means: * Improve customer satisfaction with enterprise applications and support. * Maintain availability of voice and data communications services. Measuring performance: * Percent of customer satisfaction with the management and availability of information technology services and systems. Timeliness, Accuracy & RelevanceImprove the timeliness, accuracy, and relevance of our surveys and censuses through new applications of technologies and methodologies and share them globally_06c6edf0-2168-11e2-99a4-8dff3636e24cObjective 3.5A major challenge is to be responsive to technology needs and methodological improvements in the near term, while also supporting current systems. Research, testing, and prototyping of tools, systems, and new methods to improve data collection, capture, processing, and dissemination across programs support this objective. This is essential for the Census Bureau to meet increasing demands for more complex information in a timely and efficient manner. A vital aspect of this objective is sharing what we learn with other statistical entities throughout the world. By sharing new techniques, we have an opportunity not only to teach, but also to learn from the open exchange of ideas. Strategies and means: * Identify effective uses of automation and telecommunications to integrate core processes of data collection, capture, processing, and dissemination. * Identify, adapt, and promote improved statistical methodologies. Measuring performance: * Percent of milestone dates and planned deliverables met in the design and testing of technology and methodology solutions for collection and processing tools/application systems. Customer NeedsMeet the changing needs of our customers by enhancing data products, services, and dissemination_06c6efa8-2168-11e2-99a4-8dff3636e24cObjective 3.6Information needs are constantly changing as circumstances and laws change and as data users become more knowledgeable about the uses of statistics. The Census Bureau must monitor changing data uses to anticipate what information will be needed and in what formats. The Census Bureau plays a pioneering role in making information available electronically. As customers’ demands for new means of dissemination grow, we will strive to anticipate and meet their changing needs. Customized portals, bilingual or multilingual sites, and Web training are examples of ways we might better serve our customers through electronic means. Feedback from users and potential users allows us to better understand which alternatives to pursue. The Census Bureau enjoys a strong reputation for producing accurate information while protecting the confidentiality of the information collected. This reputation supports data collection activities by reassuring respondents not only that their individual information is protected, but that their participation is critical to the production of information that is vital to their community and country. Strategies and means: * Develop a Census Bureau-wide approach for enhancing the usefulness and accessibility of products, services, and methods of dissemination. * Support and promote widespread use of Census Bureau products in multiple media, using the Internet for its immediacy, ability to be customized, and breadth of reach, while also taking advantage of the strengths of other media for specific products and customers. * Produce crosscutting information and reference products such as the Statistical Abstract of the United States, County and City Data Book, State and Metropolitan Area Data Book, and the online Product Catalog. * Develop a comprehensive research plan to monitor the product and dissemination needs of users and potential users. * Inform and educate stakeholders, customers, and respondents on how to access and use Census Bureau products. * Build on the Census Bureau’s reputation through a coordinated, Bureau-wide program to ensure that the U.S. Census Bureau name is associated in a consistent manner with all products and activities. Measuring performance: * Percent of customer satisfaction with the Census Bureau’s data products and services. * Percent of customer satisfaction with usability and accessibility of American FactFinder. Current MeasuresProvide current measures of the U.S. population, economy, and governments_06c6f138-2168-11e2-99a4-8dff3636e24cStrategic Goal #2NeedsMeet the needs of policymakers, businesses and nonprofit organizations, and the public for current measures of the U.S. population, economy, and governments_06c6f35e-2168-11e2-99a4-8dff3636e24cStrategic Objective 4Plicymakers Businesses Nonprofit Organizations The PublicDecision-MakersInformed decisions require reliable, up-to-date information. The Census Bureau’s programs give decision-makers current, timely updates on a wide range of subjects. Examples include income, poverty, crime victimization, health insurance coverage, employment, housing starts, retail and wholesale trade sales, international trade, corporate profits, and manufacturers’ shipments, orders, and inventories.U.S. InformationProduce accurate, timely, and relevant information about the United States - its population, economy, and governments_06c6f520-2168-11e2-99a4-8dff3636e24cObjective 4.1The Census Bureau provides statistics that are critical to understanding current conditions in the country. It does so directly by issuing official statistics and indirectly by providing source data to other agencies. Strategies and means: * Provide top quality statistics on a broad set of current social and economic topics on or ahead of established schedules. * Ensure relevance by releasing information as quickly as possible, by updating measures to reflect the changing characteristics of the population and the economy, and by dropping measures that are no longer useful. * Develop policy-relevant information and analytic reports, and make them easily accessible on the Census Bureau’s Website, that enhance understanding of trends in the nation and the world and describe the newest features of the U.S. economy and newest practices of U.S. businesses. Measuring performance: * Data collected from the planned number of households, governments, or businesses necessary to meet designed levels of reliability. * Statistics on all economic indicators and on the full range of current statistics released. EfficiencyImprove the efficiency of survey processes_06c6f6c4-2168-11e2-99a4-8dff3636e24cObjective 4.2This objective focuses on integrating technological and methodological enhancements to improve survey processes and contain costs. Strategies and means: * Develop information technology solutions including alternative methods of data collection (such as Internet reporting in economic surveys), new automated tools to create state-of-the-art collection instruments (such as graphically based software), and improved processing methods (such as standardized processing systems). Measuring performance: * Percent of recurring surveys collecting data electronically. * Unit cost of surveys. Reporting BurdenEase the reporting burden on respondents_06c6f962-2168-11e2-99a4-8dff3636e24cObjective 4.3Census Responents... individuals, families, businesses, and governments ...IndividualsFamiliesBusinesses GovernmentsThe success of data collection depends on the cooperation and participation of those who provide the data -- individuals, families, businesses, and governments. Minimizing the reporting burden on respondents increases cooperation and holds down costs. Strategies and means: * Facilitate and simplify reporting by expanding electronic reporting capabilities and options, such as responding to recurring surveys via electronic means. * Use respondent-centered approaches to data collection to facilitate participation and ease response. Examples are: providing respondents materials that show how information produced from their survey is used, rewording questions to ease comprehension, and implementing a customer relations management program. * Align data collection procedures with the record keeping practices of households and businesses to encourage participation. * Take full advantage of existing federal, state, and private sector information to eliminate redundant data requests. Measuring performance: * Percent of businesses and governmental units responding electronically. * Percent of households interviewed using electronic methods. * Implementation of new collection methods to enhance respondent satisfaction. Data Sources. Techniques & SharingProduce new information using existing data sources by developing cutting-edge techniques and promoting knowledge sharing_06c6fb38-2168-11e2-99a4-8dff3636e24cObjective 4.4Center for Economic StudiesCensus Bureau Research Data CentersExpertsOne of the greatest opportunities for improving current statistical measures arises from integrating various sources of information. Such integration will be carried out in a way that maximizes the utility of the data while maintaining confidentiality. Strategies and means: * Conduct internal research and support external research that evaluates and improves methods, measures, and programs. * Maintain external networks of experts to provide program advice. * Develop and maintain microdata and other integrated products that can be used to advance society’s understanding of current conditions and alternatives for the future. Measuring performance: * Number of improvements to data coding, processing, and analysis as a result of findings from the Longitudinal Employer Household Dynamics Program. * New insights into how the economy and society function, as revealed in papers generated through the Census Bureau’s Center for Economic Studies and Research Data Centers.Technical AssistanceMeet the information needs of other agencies and countries by collecting data for them and providing technical assistance services _06c6fcdc-2168-11e2-99a4-8dff3636e24cObjective 4.5Government AgenciesOther CountriesNational Public Sector Organizations National Private Sector Organizations International Public Sector Organizations International Private Sector Organizations Because of the Census Bureau’s vast experience in designing, collecting, and disseminating current statistics, it is sought out by national and international public and private sector organizations for advice and operational assistance. This reimbursable work supplies vital information for external clients and provides continuity for the technological and field infrastructures essential to the successful conduct every 10 years of the constitutionally required census. Strategies and means: * Carry out reimbursable tasks in ways that provide accurate, timely, relevant, cost-effective, and accessible products for customers. * Share knowledge with the international community. Provide advice and assistance to international organizations, public and private, in designing, collecting, and disseminating statistics. Measuring performance: * Percent of reimbursable projects completed on time, under or within budget, and according to customers’ specifications.Innovation, Data, Burden, Privacy & ConfidentialitySupport innovation, promote data use, minimize respondent burden, respect individual privacy, and protect the confidentiality of respondents’ information_06c6ff3e-2168-11e2-99a4-8dff3636e24cStrategic Objective 5Census RespondentsThe successful execution of the Census Bureau’s strategic goal and objectives depends on our capabilities as a global resource for statistical, survey, and technological research; geographic systems; and information services. Crosscutting programs provide essential support for survey and census collection, processing, and dissemination. Our abilities to exploit technology, acquire and use administrative records, anticipate and respond to privacy concerns, and apply the latest systems and statistical and survey methodologies play a critical role in meeting the Census Bureau’s mission to be the leading source of quality data about the nation’s people and economy.Data SourcesMinimize reporting burden and cost to taxpayers by acquiring and developing high-quality data from sources maintained by other government and commercial entities_06c70146-2168-11e2-99a4-8dff3636e24cObjective 5.1TaxpayersOther Government EntitiesCommercial EntitiesThe Census Bureau acquires records collected and maintained by other government or commercial entities, in addition to the data collected directly. The Census Bureau is obligated by law to use existing information, whenever possible, instead of asking for it directly. The use of these administrative records enhances the quality of the Census Bureau’s own data collections and permits the development of timely, rich, and relevant products. Most importantly, the use of administrative records saves taxpayer dollars and minimizes reporting burden. While administrative records are a tremendous resource, the Census Bureau also recognizes the particular responsibilities and sensitivities inherent in their use. The Census Bureau must continue to develop the appropriate infrastructure, policies, and safeguards necessary to ensure that administrative records are used appropriately, securely, and with the utmost respect for the confidentiality of the data and any restrictions established by the agencies supplying them. Strategies and means: * Conduct administrative records research directed toward improving and enhancing the Census Bureau’s processes and products. * Develop a Census Bureau-wide plan on the role of administrative records in censuses and surveys. * Develop and disseminate Census Bureau-wide policy guidance and security/disclosure avoidance procedures that ensure both the appropriate acquisition and use of administrative records and the delivery of products that incorporate administrative record information. * Establish and maintain relationships with administrative record source agencies, program sponsors, the statistical community, and the general public that support the Census Bureau’s expanded use of administrative records to produce timely, high quality, low-cost statistics. Measuring performance: * Milestones met or exceeded for the research and development of uses of administrative records to minimize respondent burden and cost. * Number of new and relevant data products developed without increased data collection costs.Trust & CooperationFoster trust and cooperation of the public by respecting privacy and protecting the confidentiality of respondents’ information_06c70312-2168-11e2-99a4-8dff3636e24cObjective 5.2The PublicThe Census Bureau is committed to safeguarding the public’s privacy and maintaining the confidentiality of the data it collects. Because increasingly sophisticated computer searches and data linkages threaten the Census Bureau’s traditional approaches to protecting confidentiality, new approaches have been developed and further research is ongoing. Industry research indicates that privacy and confidentiality continue to blur in the public’s mind. Strategies and means: * Enhance the Census Bureau-wide privacy and confidentiality program to fully integrate data stewardship policies and practices across all programs. * Continue to assess possible disclosure risks in data products and develop methodologies to address any concerns. Measuring performance: * Percent of the U.S. population who cooperate in data collection activities. * Percent of employees who are trained and aware of data stewardship policies. * Percent of systems/projects having a completed Privacy Impact Assessment.Geographic RequirementsMeet the geographic requirements of all Census Bureau programs by maintaining geographic tools and associated processing systems_06c70592-2168-11e2-99a4-8dff3636e24cObjective 5.3U.S. Postal ServiceProvide core geographic systems -- the databases, applications software, and processing environment required to produce the basic maps, address lists, address and geographic reference files, and associated processing systems -- needed to meet the geographic requirements of all Census Bureau programs. The Census Bureau has developed an automated geographic support system that manages large volumes of geographic and address information from both internal and external sources to establish and maintain a current and complete inventory of streets, roads, and accurate boundaries and other attribute information. Information must be updated on a periodic and regular basis to meet the needs of the economic census, current demographic programs, intercensal demographic estimates program, the American Community Survey, and the planning efforts of the 2010 Census. Strategies and means: * Update the existing MAF/TIGER database with addresses for new housing units and commercial structures from the U.S. Postal Service’s Delivery Sequence File and add the new streets along which they are located. * Generate current and complete geographic products and services using the updated MAF/TIGER. * Support existing geographic partnerships with state, local, and tribal governments to provide revised boundary information using the Boundary and Annexation Survey. * Perform quality assurance processes for geographic products and processes. Measuring performance: * Percent of updated geographic products delivered to meet the needs of the economic, demographic, and geographic programs. * Participation rate of local and tribal governments in the annual Boundary and Annexation Survey.Collection, Processing & DisseminationMeet program collection, processing, and dissemination requirements by providing a robust and secure information technology environment_06c707b8-2168-11e2-99a4-8dff3636e24cObjective 5.4The Census Bureau achieves economies of scale through centralized information technology services. The accuracy, timeliness, and efficiency of all Census Bureau programs are closely linked to the ability to provide stable and dependable information technology support and to continually increase the capacity for innovations in information technology. This objective supports the automated systems and technologies that are critical to all censuses, surveys, and programs. Strategies and means: * Improve customer satisfaction with enterprise applications and support. * Maintain availability of voice and data communications services. Measuring performance: * Percent of customer satisfaction with the management and availability of information technology services and systems.Timeliness, Accuracy & RelevanceImprove the timeliness, accuracy, and relevance of our surveys and censuses through new applications of technologies and methodologies and share them globally_06c7097a-2168-11e2-99a4-8dff3636e24cObjective 5.5A major challenge is to be responsive to technology needs and methodological improvements in the near term, while also supporting current systems. Research, testing, and prototyping of tools, systems, and new methods to improve data collection, capture, processing, and dissemination across programs support this objective. This is essential for the Census Bureau to meet increasing demands for more complex information in a timely and efficient manner. A vital aspect of this objective is sharing what we learn with other statistical entities throughout the world. By sharing new techniques, we have an opportunity not only to teach, but also to learn from the open exchange of ideas. Strategies and means: * Identify effective uses of automation and telecommunications to integrate core processes of data collection, capture, processing, and dissemination. * Identify, adapt, and promote improved statistical methodologies. Measuring performance: * Percent of milestone dates and planned deliverables met in the design and testing of technology and methodology solutions for collection and processing tools/application systems.Customer NeedsMeet the changing needs of our customers by enhancing data products, services, and dissemination _06c70bdc-2168-11e2-99a4-8dff3636e24cObjective 5.6Information needs are constantly changing as circumstances and laws change and as data users become more knowledgeable about the uses of statistics. The Census Bureau must monitor changing data uses to anticipate what information will be needed and in what formats. The Census Bureau plays a pioneering role in making information available electronically. As customers’ demands for new means of dissemination grow, we will strive to anticipate and meet their changing needs. Customized portals, bilingual or multilingual sites, and Web training are examples of ways we might better serve our customers through electronic means. Feedback from users and potential users allows us to better understand which alternatives to pursue. The Census Bureau enjoys a strong reputation for producing accurate information while protecting the confidentiality of the information collected. This reputation supports data collection activities by reassuring respondents not only that their individual information is protected, but that their participation is critical to the production of information that is vital to their community and country. Strategies and means: * Develop a Census Bureau-wide approach for enhancing the usefulness and accessibility of products, services, and methods of dissemination. * Support and promote widespread use of Census Bureau products in multiple media, using the Internet for its immediacy, ability to be customized, and breadth of reach, while also taking advantage of the strengths of other media for specific products and customers. * Produce crosscutting information and reference products such as the Statistical Abstract of the United States, County and City Data Book, State and Metropolitan Area Data Book, and the online Product Catalog. * Develop a comprehensive research plan to monitor the product and dissemination needs of users and potential users. * Inform and educate stakeholders, customers, and respondents on how to access and use Census Bureau products. * Build on the Census Bureau’s reputation through a coordinated, Bureau-wide program to ensure that the U.S. Census Bureau name is associated in a consistent manner with all products and activities. Measuring performance: * Percent of customer satisfaction with the Census Bureau’s data products and services. * Percent of customer satisfaction with usability and accessibility of American FactFinder.Workforce & Work EnvironmentMaintain a high quality and motivated workforce and provide the environment to support them_06c70de4-2168-11e2-99a4-8dff3636e24cEnabling GoalThe President’s Management Agenda initiative on the management of human capital challenges federal agencies to make the federal government more citizen-centered by strengthening front-line services and providing an efficient organization. The Census Bureau will use strategic workforce planning and flexible tools to recruit, retain, and reward employees and continue to develop a high-performing workforce. We are developing strategies to retain and share the knowledge of our employees. And we are examining our core competencies to assess whether to build internal capacity or contract for services. Supporting a highly skilled workforce also means ensuring that they have the tools needed to do their jobs well -- including a safe and productive workplace, accurate and timely financial and management information, and secure and continuous computer and other systems.Human CapitalPromote a culture of achievement by investing in human capital_06c70ff6-2168-11e2-99a4-8dff3636e24cObjective 6.1Census Bureau EmployeesApproximately 45 percent of the Census Bureau’s current permanent employees will be eligible for regular or early retirement by 2010. The Census Bureau must actively plan for succession in order to prevent anticipated shortages due to our aging workforce. Proper planning will be necessary to ensure that the skill mix of the federal workforce will enable the Census Bureau to meet its mission. As the nation becomes more diverse, the Census Bureau’s staff must reflect the increasing diversity of the American population if it is to do its job effectively. Strategies and means: * Continue to improve a succession management plan to attract, hire, develop, and retain a diverse pool of human resource talents. * Lead and manage workers and contractors to maximize results and to minimize the number of decision layers. * Continue telecommuting. Measuring performance: * Number of employees recruited through partnerships with colleges and universities, including those with diverse student populations. * Employee satisfaction with incentives, training, employee-oriented programs, and the balance between work and family/personal life, as measured through employee and organizational surveys. * Number of criteria met in the President’s Management Agenda (PMA) human capital scorecard and the Office of Personnel Management’s Human Capital Assessment and Accountability Framework standards for success.Communication & CollaborationPromote communication and collaboration within the Census Bureau_06c7128a-2168-11e2-99a4-8dff3636e24cObjective 6.2Census Bureau EmployeesEfficient and effective communication and collaboration are critical to the success of the Census Bureau’s programs and to enabling employees to do their best work. Good communication can save money by preventing duplication of effort or expenditures. Strong collaboration across teams can spur creativity and foster new ideas. Strategies and means: * Develop and implement plans to share work-related knowledge among employees and to transfer and preserve the knowledge of employees when they leave. * Develop and implement plans to communicate with employees so that they are well informed about policies, programs, and other issues affecting them and their work. Measuring performance: * Percent of employees satisfied with communication as measured by a survey of employees.Management PerformanceImprove management performance _06c714b0-2168-11e2-99a4-8dff3636e24cObjective 6.3American PeopleWithout accurate and timely management information, it is not possible to accomplish the President’s Management Agenda to secure the best performance and highest measure of accountability for the American people. Strategies and means: * Provide managers with accurate and timely financial and management data to better manage the Census Bureau’s programs and resources. * Support a clean audit opinion to ensure accountability to the American people. * Act on audit findings in a timely manner. * Continue financial management training to enable managers to make more informed operational decisions. * Use competitive sourcing, when appropriate, to meet mission objectives. Measuring performance: * Continued clean audits annually. * Percent of managers’ satisfaction with timeliness and quality of financial and management information. * Number of management reports produced * Number of criteria met in the President’s Management Agenda (PMA) financial management scorecard. * Amount of cost savings due to competitive sourcing.Safety & ProductivityProvide a safe and productive workplace for employees that supports secure and continuous operations_06c71690-2168-11e2-99a4-8dff3636e24cObjective 6.4OSHAThe events of September 11, 2001, made it necessary to revisit the Census Bureau’s disaster recovery and continuity of operations efforts. Doing so called for the development of a more robust plan -- a plan that will ensure fulfillment of the critical elements of the Census Bureau’s mission in the event of a physical or biological attack. The plan also supports ongoing information technology security programs. Strategies and means: * Ensure that essential operations of the Census Bureau, if interrupted because of catastrophic events, can be re-established at the earliest possible moment. * Promote information technology security that is consistent with the agency’s enterprise architecture and supports business operations. * Establish and maintain up-to-date emergency procedures. * Communicate any building-related safety and health issues to employees. * Ensure that any unsafe and unhealthy conditions are reported to the appropriate areas and are addressed in a timely manner. Measuring performance: * Timely and effective handling of service calls about workplace conditions. * Number of OSHA recordable workplace injuries, and percent of staff with such injuries. * Percent recovery of tested systems during testing of continuity of operations capabilities.2006-10-012012-09-302012-10-28http://www.census.gov/main/www/strategicplan/strategicplan.htmlOwenAmburOwen.Ambur@verizon.net