2006-2010 Strategic PlanThe purpose of a strategic plan is to focus an organization’s limited resources on outcomes valued highly by its stakeholders. At its meetings on May 4 and November 2, 2006, the Society for Public Health Education’s (SOPHE) Board of Trustees and House of Delegates unanimously adopted the vision statement, mission statement, seven goals, and 21 objectives to be accomplished by the year 2010. It also approved the “champions” to be held accountable for achieving the goals, recommended strategies for accomplishing the objectives, and process and impact measures of success. For the first time, the Board also adopted a value statement for the Society espousing six key priorities by which the organization would like to operate in terms of its membership, employees, the public, and other stakeholders. SOPHE’s Strategic Planning Committee will collaborate with goal champions, leaders and stakeholder groups to make progress toward SOPHE’s goals and objectives. The committee will report at least annually to the Board about the organization’s progress in achieving the plan. In the future, SOPHE’s priorities may change due to organizational achievements, new opportunities and unexpected challenges. SOPHE’s 2006-2010 strategic plan is intended to serve not as a set of rigid requirements but rather as a flexible guide and tool that will evolve as SOPHE moves with common direction toward 2010 and beyond.Society for Public Health EducationSOPHE_9bad3808-4073-11df-bb8e-9a7b7a64ea2aA healthy world through health education_9bad3a7e-4073-11df-bb8e-9a7b7a64ea2aThe mission of the Society for Public Health Education is to provide leadership to the profession of public health education and to contribute to the health of all people and the elimination of disparities through advances in health education theory and research, excellence in professional preparation and practice, and advocacy for public policies conducive to health._9bad3bb4-4073-11df-bb8e-9a7b7a64ea2aResponsivenessResponding to the needs of its membersQualityDelivering quality products and servicesIintegrity, Accountability and TransparencyDemonstrating integrity, accountability and transparencyTeamwork and CollaborationPromoting teamwork and collaborationDiversityEmbracing diversityTradition and InnovationRespecting organizational tradition while encouraging innovation.Long-Term HealthTo expand opportunities for health educators and health education to contribute to the long-term health of the public_9bad3c68-4073-11df-bb8e-9a7b7a64ea2a1VisibilityEnhance visibility of health education among employers, policymakers, the media and the general public_9bad3d12-4073-11df-bb8e-9a7b7a64ea2a1AEmployersPolicymakersMediaGeneral PublicExposure to UndergraduatesIncrease exposure of undergraduate students to the health education profession_9bad3dbc-4073-11df-bb8e-9a7b7a64ea2a1BUndergraduatesPromotion and PartnershipsIncrease participation in promoting the health education profession by SOPHE members, chapters, health education students and other health professionals through partnerships and public actions that are identifiable as health education-related_9bad3e84-4073-11df-bb8e-9a7b7a64ea2a1CSOPHE MembersSOPHE ChaptersHealth Education StudentsHealth ProfessionalsDisparitiesTo increase the use of health education to eliminate disparities_9bad3f38-4073-11df-bb8e-9a7b7a64ea2a2Information and KnowledgeUse information/knowledge gained from special issues of SOPHE’s journals, Health Education & Behavior and Health Promotion Practice (e.g., Jan. 2006, summer 2006) regarding racial and ethnic health disparities for future journal articles and presentations at SOPHE and other health meetings_9bad4000-4073-11df-bb8e-9a7b7a64ea2a2ACurriculumDevelop, market and disseminate curriculum on eliminating racial and ethnic health disparities for use by SOPHE members, chapters and the health education profession and increase linkages with communitybased organizations to utilize the curriculum to foster exchange of best practices_9bad40e6-4073-11df-bb8e-9a7b7a64ea2a2BSOPHE MembersSOPHE ChaptersInitiativesBy 2010, increase the number of nominations by 20% of SOPHE members to collaborate/participate in selected state, national and international health disparities initiatives_9bad41c2-4073-11df-bb8e-9a7b7a64ea2a2CProfessional Preparation and TrainingTo strengthen the professional preparation and training of health educators and public health professionals_9bad429e-4073-11df-bb8e-9a7b7a64ea2a3Health EducatorsPublic Health ProfessionalsCompetenciesBy 2010, at least 33% of faculty in institutions preparing health educators will have revised or enhanced curricula to address the revised and new entry- and advanced-level health education competencies_9bad43a2-4073-11df-bb8e-9a7b7a64ea2a3AFacultyContinuing Education and Professional DevelopmentBy 2010, national SOPHE will sponsor a minimum of fifteen (15) continuing education or professional development opportunities_9bad4488-4073-11df-bb8e-9a7b7a64ea2a3BProfessional Preparation ProgramsBy 2010, increase by 50% the number of professional preparation programs approved/accredited by the Council on Education for Public Health, the SOPHE/AAHE Baccalaureate Approval Committee, or the National Council for Accreditation of Teacher Education_9bad4578-4073-11df-bb8e-9a7b7a64ea2a3CCouncil on Education for Public HealthSOPHE/AAHE Baccalaureate Approval CommitteeNational Council for Accreditation of Teacher EducationResearchTo advance a dynamic research agenda for health education and behavioral sciences_9bad469a-4073-11df-bb8e-9a7b7a64ea2a4ArticlesBy 2010, increase publication of articles on the translation of health education and health promotion research from researchers and practitioners_9bad47a8-4073-11df-bb8e-9a7b7a64ea2a4AResearchersPractitionersRearch AgendaBy 2008, update and disseminate SOPHE’s research agenda_9bad48b6-4073-11df-bb8e-9a7b7a64ea2a4BTraining and MentoringBy 2008, increase the training and mentoring by 25% of junior faculty members, practitioners and students on relevant research methods and strategies_9bad49ec-4073-11df-bb8e-9a7b7a64ea2a4CJunior Faculty MembersPractitionersStudentsAdvocacyTo expand the reach and effectiveness of SOPHE’s advocacy efforts_9bad4b0e-4073-11df-bb8e-9a7b7a64ea2a5Train the Trainer ProjectBy 2008, develop/institute a regular “Advocacy 101 Train the Trainer” project for at least 40 health educators_9bad4c30-4073-11df-bb8e-9a7b7a64ea2a5AHealth EducatorsAwarenessIntegrate advocacy awareness/ linkages into other strategic plan goals and increase SOPHE’s advocacy reach beyond SOPHE membership/ leadership_9bad4d84-4073-11df-bb8e-9a7b7a64ea2a5BReportsBy 2010, at least 25% of SOPHE members will report using SOPHE advocacy page(s) for state, national and international advocacy initiatives_9bad4eba-4073-11df-bb8e-9a7b7a64ea2a5CSOPHE MembersChaptersTo sustain, strengthen and empower SOPHE chapters to better meet the needs of health educators at the local level_9bad502c-4073-11df-bb8e-9a7b7a64ea2a6SOPHE ChaptersContinuing EducationBy 2009, all SOPHE chapters will provide high-quality continuing education opportunities for health education, health promotion and public health professionals tailored to different levels of experience and different career stages_9bad51c6-4073-11df-bb8e-9a7b7a64ea2a6ASOPHE ChaptersPublic Health ProfessionalsVisibilityBy 2008, increase chapter and member visibility through chapter involvement, innovation and success with national recognition of members and sponsoring agencies_9bad531a-4073-11df-bb8e-9a7b7a64ea2a6BSOPHE MembersSOPHE ChaptersCollaborationBy 2008, increase collaboration within/among chapters to build relationships and opportunities for professional growth and knowledge sharing_9bad546e-4073-11df-bb8e-9a7b7a64ea2a6CSOPHE ChaptersOperations, Governance and Resource DevelopmentTo continually elevate performance in operations, governance and resource development to achieve SOPHE’s mission and strategic plan_9bad55f4-4073-11df-bb8e-9a7b7a64ea2a7Board Member KnowledgeBy 2007, enhance Board member knowledge through orientation and ongoing training to ensure understanding of fiduciary responsibilities, governance and engagement in core mission-related activities_9bad5752-4073-11df-bb8e-9a7b7a64ea2a7ASOPHE Board MembersMembershipBy 2010, increase SOPHE national membership 20% and support chapters in increasing their memberships (linked to goal 6)_9bad58ba-4073-11df-bb8e-9a7b7a64ea2a7BFundingContinue to increase and maintain diversified funding streams and reserves to enhance financial stability_9bad5a22-4073-11df-bb8e-9a7b7a64ea2a7C2006-11-022010-12-302010-04-04http://sophe.org/sophe/pdf/SOPHE%20strategic%20plan%202006-2010.pdfOwenAmburOwen.Ambur@verizon.net