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<StrategicPlan><id>http://xml.gov/stratml/drybridge/MSPW.xml</id><Name>Model Strategic Plan for a Website</Name><Description></Description><OtherInformation></OtherInformation><StrategicPlanCore><Organization><Name>Model Strategic Plan for a Website</Name><Acronym>MSPW</Acronym><Identifier>_a2ce5b97-6963-413b-9c72-d5405304784b</Identifier><Description></Description><Stakeholder><Name></Name><Description></Description></Stakeholder></Organization><Vision><Description>Our agency website will open government to its citizens and support the business processes necessary to achieve our mission. Our website will offer complete information and efficient and secure processes to work with our business partners. Our website will help ensure that when citizens interact with this agency, they are able to: Get the information or service they want without knowing which part of our agency provides it Get answers to their questions promptly, completely, in words they understand Complete government transactions&#8212;including filling out forms and applying for programs&#8212;online, and those processes are easy to find and easy to use Talk to a person when they want Get the same answers to their questions no matter who they ask or how they ask them (online, phone, mail) Get clear and accurate instructions on where to start and what happens next This is the vision that guides our strategic goals and objectives.</Description><Identifier>_aa94836c-a37f-4267-8adc-f465d173d392</Identifier></Vision><Mission><Description></Description><Identifier>_b98333ee-7ed7-11df-a3bb-0c767a64ea2a</Identifier></Mission><Value><Name></Name><Description></Description></Value><Goal><Name>Website Quality and Ease-of-Use</Name><Description>Improve the quality and ease&#8211;of&#8211;use of agency websites by identifying and enhancing the efficiency of the most used tasks, making those tasks easier to find, and eliminating content that is outdated, redundant, and inaccurate.</Description><Identifier>_f8bc3b57-5093-4940-870a-2027759637aa</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation><Objective><Name>Top Tasks</Name><Description>Identify the most used (top) tasks</Description><Identifier>_4a41bfa7-d9fe-4b6c-88e9-163033618c87</Identifier><SequenceIndicator>1.a</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Task Efficiency</Name><Description>Improve the efficiency of the top tasks</Description><Identifier>_dc994585-27aa-4809-b152-68040fba78bb</Identifier><SequenceIndicator>1.b</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Home Page Design</Name><Description>Improve the design of the home page to make it easier to find the top tasks</Description><Identifier>_3c6b0ff1-6342-4974-a4c6-70bb20cc2057</Identifier><SequenceIndicator>1.c</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Certification Process</Name><Description>Establish a quarterly certification process, requiring managers to certify that their web content is both current and accurate</Description><Identifier>_be0a3c30-285a-447e-845e-ae1474b3a86f</Identifier><SequenceIndicator>1.d</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Certification Failures</Name><Description>Establish consequences for failure to complete the certification process</Description><Identifier>_b58e5781-1728-4d54-8b1e-38d6febb5870</Identifier><SequenceIndicator>1.e</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Annual Reviews</Name><Description>Establish an annual review process to verify and enhance top tasks</Description><Identifier>_0753592e-fbc7-46df-afee-72ace33cd8c3</Identifier><SequenceIndicator>1.f</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Cross-Agency Consolidation</Name><Description>Work across agencies to consolidate and/or link top tasks to help citizens get complete information and follow logical sequences</Description><Identifier>_704b798c-86e6-450d-8250-aef8a80de848</Identifier><SequenceIndicator>1.g</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal><Goal><Name>Web Governance Structure</Name><Description>Improve the efficiency and effectiveness of the agency's web governance structure to ensure the agency's websites are operated effectively and that they support mission achievement and public service.</Description><Identifier>_d17b4c4c-14d7-497b-ba04-bbedccbd5d25</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation><Objective><Name>Agency Web Policies</Name><Description>Review and update agency web policies</Description><Identifier>_8b889667-4e66-40b3-9aa8-a5d4109a61cb</Identifier><SequenceIndicator>2.a</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Quarterly Meetings</Name><Description>Establish a quarterly meeting of all members of the governance structure to review progress and discuss plans</Description><Identifier>_88d87e89-f96b-40fa-902d-cd3435322429</Identifier><SequenceIndicator>2.b</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Procurement Officers</Name><Description>Incorporate the Chief Procurement Officer in the agency governance structure to ensure contracts comply with agency web policies</Description><Identifier>_275af9a4-a1fd-481b-b0f7-9095f8754af9</Identifier><SequenceIndicator>2.c</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>E-Newsletter</Name><Description>Create a monthly e&#8211;newsletter for all agency managers, keeping them informed on web plans and achievements</Description><Identifier>_d9f5f107-34d0-4047-bb49-ed053471d49c</Identifier><SequenceIndicator>2.d</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Performance Standards</Name><Description>Develop performance standards for all agency web managers and web coordinators</Description><Identifier>_975e6d70-6aae-4473-af90-a82ee3c293e3</Identifier><SequenceIndicator>2.e</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Governmentwide Policy</Name><Description>Identify and publicize opportunities to work across government on policy issues, and encourage all members of the governance structure to participate</Description><Identifier>_c19aa31c-3ca5-4f49-b989-3aa2280bac50</Identifier><SequenceIndicator>2.f</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal><Goal><Name>Communications and Content</Name><Description>Improve communication with citizens by improving the content of the websites, including writing, organization, and methods of delivery.</Description><Identifier>_b6d73e5e-c390-4d9a-aa6e-d55136a00a04</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation><Objective><Name>Plain Language</Name><Description>Train all employees who routinely contribute to the website to write using the principles of &quot;plain language.&quot;</Description><Identifier>_1f335838-6fc6-42d8-b58a-d3f8ce70b753</Identifier><SequenceIndicator>3.a</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Review Process</Name><Description>Develop and implement a process to review and&#8212;where needed&#8212;rewrite web content to make it easier to understand and use.</Description><Identifier>_da1d6b73-b202-4462-a225-f8115d877d49</Identifier><SequenceIndicator>3.b</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Consolidated Content</Name><Description>Work with other agencies to consolidate content around topics of interest to the public</Description><Identifier>_f5d8f335-3a6c-4dc0-9f2b-c48f309e2336</Identifier><SequenceIndicator>3.c</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate></StartDate><EndDate></EndDate><PublicationDate>2010-06-23</PublicationDate><Source>http://www.usa.gov/webcontent/governance/strategic_plan_outline.shtml</Source><Submitter><FirstName>Owen</FirstName><LastName>Ambur</LastName><PhoneNumber></PhoneNumber><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>