<?xml version="1.0" encoding="UTF-8"?>
<StrategicPlan xsi:schemaLocation="http://www.stratml.net  http://xml.gov/stratml/references/StrategicPlan.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.stratml.net"><id/><Name>About Us</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>Markets for Good</Name><Acronym>M4G</Acronym><Identifier/><Description>Markets for Good is an effort by the Bill &amp; Melinda Gates Foundation, the William &amp; Flora Hewlett Foundation, and the progressive financial firm Liquidnet to improve the system for generating, sharing, and acting upon data and information in the social sector. Our vision is of a social sector powered by information, where interventions are more effective and innovative, where capital flows efficiently to the organizations that are having the greatest impact, and where there is a dynamic culture of continuous learning and development. </Description><Stakeholder><Name>Bill &amp; Melinda Gates Foundation</Name><Description/></Stakeholder><Stakeholder><Name>William &amp; Flora Hewlett Foundation</Name><Description/></Stakeholder><Stakeholder><Name>Liquidnet</Name><Description/></Stakeholder><Stakeholder><Name>Markets for Good Contributors</Name><Description>Markets for Good represents views from many fields. We would welcome your contribution.</Description></Stakeholder><Stakeholder><Name>Eric J. Henderson</Name><Description>* Markets For Good Interview: Debbie Adler * On Fundraising, Data, and Live Music! * A Few Questions About “How Companies Learn Your Secrets” * Challenging The Big Data Narrative: “Most data isn’t ‘big’…”</Description></Stakeholder><Stakeholder><Name>Lucy Bernholz, Ph.D. </Name><Description>Center on Philanthropy and Civil Society * The Grand Challenge Of Data Interoperability * Lucy Bernholz: Let Our Data Define Us, Part II * Lucy Bernholz: Let Our Data Define Us – Part I</Description></Stakeholder><Stakeholder><Name>David Henderson </Name><Description>Idealistics * Talent, Not Technology, Is The Key To Better Evaluation * “Markets for What?”: Refining Our Questions Before Defining The Data</Description></Stakeholder><Stakeholder><Name>David Bank </Name><Description>Impact IQ * Put Your Data Where Your Mouth Is: Closing the Deal (Part 2) * Put Your Data Where Your Mouth Is: Open Data to Fuel Impact Investing (Part I)</Description></Stakeholder><Stakeholder><Name>John Hecklinger </Name><Description>GlobalGiving * Fixing The Feedback Loop * Making Technology A Sustainable Route To Good</Description></Stakeholder><Stakeholder><Name>Denise Raquel Dunning </Name><Description>Adolescent Girls’ Advocacy &amp; Leadership Initiative * Evaluation IS Intervention * The True “Beneficiary” Is The Organization That Listens</Description></Stakeholder><Stakeholder><Name>Brian Walsh </Name><Description>Liquidnet * Markets For Good &amp; Beneficiary Insight: A Discussion At The Core Of The Work * Welcome to the Markets For Good conversation!</Description></Stakeholder><Stakeholder><Name>Sunand Menon </Name><Description>New Media Insight * The “What” and The “How” of Big Data * From Raw Data To Informed Decisions: What We Can Learn From The Financial Sector</Description></Stakeholder><Stakeholder><Name>Darin McKeever </Name><Description>Bill &amp; Melinda Gates Foundation * Nonprofit Data and the Arc of History * A New Reporting Commitment </Description></Stakeholder><Stakeholder><Name>Katya Smyth </Name><Description>The Full Frame Initiative *The Bear And The Ladle, Part II * The Bear And The Ladle, Part I</Description></Stakeholder><Stakeholder><Name>Rebecca Thomas </Name><Description>The Nonprofit Finance Fund * Faster, Smarter Nonprofit Financial Analysis, Part II * Rebecca Thomas: Faster, Smarter Nonprofit Financial Analysis, Part I</Description></Stakeholder><Stakeholder><Name>Yumi Sera </Name><Description>Disability Rights Fund 
* Notes From The Field: Disability Rights Fund on “Evaluating Advocacy to Assess Grantmaking Goals” 
</Description></Stakeholder><Stakeholder><Name>Nicolas Galarza </Name><Description>NYU Wagner School of Public Service, Urban Planning 
* Open Disclosure: A Missing Link Between Private Sector And The Poorest</Description></Stakeholder><Stakeholder><Name>Sheetal Singh </Name><Description>TechSoup 
* Global Making Data An Afterthought</Description></Stakeholder><Stakeholder><Name>Laura Quinn </Name><Description>Idealware 
* In Search of Better Data about Nonprofits’ Programs</Description></Stakeholder><Stakeholder><Name>Daniel Stid </Name><Description>The Bridgespan Group 
* If We Build It, Will They Come?</Description></Stakeholder><Stakeholder><Name>Curtis S. Chin </Name><Description>Community &amp; Family Services International and World Education Services 
* Notes From The Field: Ambassador Curtis S. Chin on “Transparency, Credibility, and Commitment: Precursors to Progress”</Description></Stakeholder><Stakeholder><Name>Michele Jolin </Name><Description>America Achieves 
* The Rising Tide Of Evidence-based Solutions</Description></Stakeholder><Stakeholder><Name>Brenna Marea Powell </Name><Description>Stanford Center on International Conflict and Negotiation 
* Revisiting The Frame For Evaluation</Description></Stakeholder><Stakeholder><Name>Anne Hand </Name><Description>Filantrofilia 
* Notes From The Field: Mexico And Social Sector Data</Description></Stakeholder><Stakeholder><Name>Nikon Rasumov </Name><Description>Pullapproach 
* Speeding The Convergence of Impact and Profit</Description></Stakeholder><Stakeholder><Name>Victoria Vrana </Name><Description>Bill &amp; Melinda Gates Foundation 
* What Nonprofits Can Learn from Consumer Reports and the Potato Chip</Description></Stakeholder><Stakeholder><Name>Jerry Nichols </Name><Description>SAP 
* Big Data For The Consumer Journey</Description></Stakeholder><Stakeholder><Name>Nell Edgington </Name><Description>* Addressing the Nonprofit Fundraising Elephant in the Room</Description></Stakeholder><Stakeholder><Name>Judy Levine </Name><Description>Salesforce.com 
* Foundation on Market Dynamics For fundraising</Description></Stakeholder><Stakeholder><Name>Craig Arteaga-Johnson </Name><Description>* The Social Sector Needs a Social Infrastructure</Description></Stakeholder><Stakeholder><Name>Michelle Greanias</Name><Description>* Funders—Try Completing Your Own Online Applications and Reports</Description></Stakeholder><Stakeholder><Name>Bahia Ramos </Name><Description>Knight Foundation 
* on: Methods &amp; Tools for Community Foundation “Giving Days”</Description></Stakeholder><Stakeholder><Name>Dvorit Mausner </Name><Description>* Revisiting the Art &amp; Science of Fundraising</Description></Stakeholder><Stakeholder><Name>Ken Berger </Name><Description>Markets For Good 
* Interview with Ken Berger</Description></Stakeholder><Stakeholder><Name>Melinda Tuan </Name><Description>REDF 
* A Listening Tour, A Call To Action</Description></Stakeholder><Stakeholder><Name>Innovation Network </Name><Description>* If You Build It, They Will Evaluate: Upping the Nonprofit Evaluation Game</Description></Stakeholder><Stakeholder><Name>Scott Smith </Name><Description>The Center on Communities and Education at Southern Methodist University 
* Pillars For Managing Social Sector Data</Description></Stakeholder><Stakeholder><Name>Dr. Jonathan Koomey </Name><Description>* Creating A More Hopeful Future</Description></Stakeholder><Stakeholder><Name>Srik Gopalakrishnan </Name><Description>* Big Data and the Social Sector: Where does it come from? How can we use it?</Description></Stakeholder><Stakeholder><Name>Steve Wright </Name><Description>Grameen Foundation 
* The Customer is King</Description></Stakeholder><Stakeholder><Name>Buzz Schmidt </Name><Description>GuideStar and GuideStar International 
* Divining A Vision for Markets For Good</Description></Stakeholder><Stakeholder><Name>Greg Ulrich </Name><Description>Foundation for Sustainable Development 
* But… Do Donors Want More Data on Nonprofits?</Description></Stakeholder><Stakeholder><Name>Erine Gray </Name><Description>Aunt Bertha 
* What Is The Real-Time Supply Of Human Services?</Description></Stakeholder><Stakeholder><Name>Geoff Zimmerman </Name><Description>The Strive Partnership 
* Using Community-Level Data to Drive Efforts For Collective Impact</Description></Stakeholder><Stakeholder><Name>Cynthia Gibson </Name><Description>Independent Consultant 
* Data: More Than Numbers (Or The Sum of Its Parts)</Description></Stakeholder><Stakeholder><Name>Catalina Escobar </Name><Description>Makaia 
* How Nonprofits Can Take Advantage Of Technology and Data: A Global View</Description></Stakeholder><Stakeholder><Name>Phil Buchanan </Name><Description>CEP 
* Which Data? And Who Will Pay For It?</Description></Stakeholder><Stakeholder><Name>Mari Kuraishi </Name><Description>GlobalGiving 
* Children’s Parties And The Demise Of The Soviet Union</Description></Stakeholder><Stakeholder><Name>Jacob Harold </Name><Description>The William and Flora Hewlett Foundation 
* Interview: Jacob Harold</Description></Stakeholder><Stakeholder><Name>Beth Kanter </Name><Description>* Beth’s Blog: How Nonprofits Can Use Social Media Beth Kanter: Doing The Math Ourselves</Description></Stakeholder><Stakeholder><Name>Nick Deychakiwsky </Name><Description>Charles Stewart Mott Foundation 
* Examining The Market Approach</Description></Stakeholder><Stakeholder><Name>Cinthia Schuman Ottinger </Name><Description>Philanthropy Programs at the Aspen Institute's Program on Philanthropy and Social Innovation 
* Filling The Nonprofit Information Vacuum</Description></Stakeholder><Stakeholder><Name>Nicholas Van Praag</Name><Description>Ground Truth 
* The Ultimate Accountability In Humanitarian Aid</Description></Stakeholder><Stakeholder><Name>Marny Sumrall </Name><Description>YouthTruth 
* Challenges in Design For Beneficiary Feedback</Description></Stakeholder><Stakeholder><Name>Ben Hecht </Name><Description>Living Cities 
* 3 Reasons Why Open Data Will Change The World: A Real-Time View</Description></Stakeholder><Stakeholder><Name>Gisli Olafsson </Name><Description>NetHope 
* Notes From The Field: The Open  Humanitarian Initiative</Description></Stakeholder><Stakeholder><Name>David Bonbright </Name><Description>Keystone Accountability 
* Stimulating Demand For Constituent Feedback</Description></Stakeholder><Stakeholder><Name>Daniel Ben Horin </Name><Description>TechSoup 
* Global Data Points and Data Agents</Description></Stakeholder><Stakeholder><Name>Perla Ni </Name><Description>GreatNonprofits 
* On Community Feedback</Description></Stakeholder><Stakeholder><Name>Elizabeth Clay Roy </Name><Description>Opportunity Nation 
* Notes From The Field: On Opportunity</Description></Stakeholder><Stakeholder><Name>Deborah Visser </Name><Description>Success Measures 
* Incorporating Beneficiary Insights: Community Development Rises To The Challenge</Description></Stakeholder><Stakeholder><Name>Elizabeth Boris </Name><Description>Center on Nonprofits and Philanthropy 
* A Researcher’s View on Social Sector Data</Description></Stakeholder><Stakeholder><Name>Mauricio Lim Miller </Name><Description>Family Independence Initiative 
* Consumer Feedback And Market Demand</Description></Stakeholder></Organization><Vision><Description>A social sector powered by information, where interventions are more effective and innovative, where capital flows efficiently to the organizations that are having the greatest impact, and where there is a dynamic culture of continuous learning and development.</Description><Identifier/></Vision><Mission><Description>To improve the system for generating, sharing, and acting upon data and information in the social sector. </Description><Identifier/></Mission><Value><Name>Information</Name><Description/></Value><Value><Name>Effectiveness</Name><Description/></Value><Value><Name>Innovation</Name><Description/></Value><Value><Name>Efficiency</Name><Description/></Value><Value><Name>Impact</Name><Description/></Value><Value><Name>Dynamism</Name><Description/></Value><Value><Name>Continuous Learning</Name><Description/></Value><Value><Name>Continuous Development</Name><Description/></Value><Goal><Name>Discussion &amp; Collaboration</Name><Description>[Host] a forum for discussion and collaboration among online giving platforms, nonprofit information providers, nonprofit evaluators, philanthropic advisors, and other entities working to improve the global philanthropic system and social sector.</Description><Identifier/><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name>Nonprofit Information Providers</Name><Description/></Stakeholder><Stakeholder><Name>Nonprofit Evaluators </Name><Description/></Stakeholder><Stakeholder><Name>Philanthropic Advisors</Name><Description/></Stakeholder><Stakeholder><Name>GlobalGiving</Name><Description>Coordinated by GlobalGiving, this effort has included over 50 people from more than 20 organizations. </Description></Stakeholder><OtherInformation>Over the past several years, Markets for Good has been a forum for discussion and collaboration among online giving platforms, nonprofit information providers, nonprofit evaluators, philanthropic advisors, and other entities working to improve the global philanthropic system and social sector... This website, and the work that we hope follows from it, is an outgrowth of what we have learned and observed through this collaboration.</OtherInformation><Objective><Name/><Description/><Identifier/><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Identification &amp; Connection</Name><Description>Identify and connect the many initiatives underway to improve the system for generating, sharing, and acting upon data and information in the social sector.</Description><Identifier/><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>One of the goals for Markets for Good is to identify and connect the many initiatives underway to improve the system for generating, sharing, and acting upon data and information in the social sector.  Our goal is not to replicate or replace, but to connect, align, and accelerate works and ideas already in progress. </OtherInformation><Objective><Name>Data &amp; Information</Name><Description>Create a map of social sector data and information initiatives from around the world.</Description><Identifier/><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name>Social Sector</Name><Description/></Stakeholder><Stakeholder><Name>Financial SCAN</Name><Description>Financial SCAN goes beyond IRS Form 990 data to create comprehensive, standardized analyses of nonprofits’ financial health. Combining GuideStar data with Nonprofit Finance Fund (NFF) expert analysis, Financial SCAN brings insights to financial data, supporting mission-driven decisions. It is a valuable tool for anyone who needs to understand, analyze, or communicate a nonprofit’s financial story.</Description></Stakeholder><Stakeholder><Name>Open Eligibility Project</Name><Description>The Open Eligibility Project is a collaborative for a better human service taxonomy. The taxonomy is a  simple way to categorize human services and human situations. With these common categories, we, as service providers, navigators, and people in need, can find human services quickly and easily.</Description></Stakeholder><Stakeholder><Name>Code for America Commons</Name><Description>The Code for America Commons is many people coming together around a single mission: to help the thousands of government entities share technology for the public good. The CfA Commons is a community-edited catalogue of civic technology and where it’s being used. Join the discussion in the CfA Commons about ”what works, where”: add notes and updates about deployments of civic technology, and learn what others are doing. The civic tech community should share knowledge and best practices; by adding to the collective knowledge of the Commons, you can help the community ensure that what’s known somewhere is known everywhere.</Description></Stakeholder><Stakeholder><Name>DataKind</Name><Description>DataKind (formerly known as Data Without Borders) brings together leading data scientists with high impact social organizations through a comprehensive, collaborative approach that leads to shared insights, greater understanding, and positive action through data in the service of humanity.</Description></Stakeholder><Stakeholder><Name>The Foundation Center</Name><Description>The Foundation Center combines grants information, data visualization, research, news, and social media into custom web portals for donors, practitioners, policymakers, and other stakeholders. An example is WASHfunders.org for those interested in water access, sanitation, and hygiene issues around the world.</Description></Stakeholder><Stakeholder><Name>Global Impact Investing Network (GIIN)</Name><Description>The IRIS initiative of the Global Impact Investing Network (GIIN) oversees the development of a set of standardized metrics for describing an organization’s social, environmental, and financial performance. IRIS was developed to provide a common reporting language of impact-related terms and metrics.  By standardizing the way organizations communicate their social and environmental performance, IRIS aims to increase the value of non-financial data by enabling performance comparisons and benchmarking, while also streamlining and simplifying reporting requirements for companies and their investors. </Description></Stakeholder><Stakeholder><Name>YouthTruth</Name><Description>YouthTruth® is a national survey project that gathers candid and actionable feedback from high school and middle school students about their experiences at school — what they believe is working well and what could be improved. The project provides rigorous data collection and analysis and engages school communities for change.  YouthTruth is an initiative of the Center for Effective Philanthropy.</Description></Stakeholder><Stakeholder><Name>The World Bank</Name><Description>The World Bank is the largest single source of development knowledge. The World Bank Open Knowledge Repository is The World Bank’s official open access repository for its research outputs and knowledge products. By extending and improving access to World Bank research, the World Bank aims to encourage innovation and allow anyone in the world to use and reuse Bank knowledge, free from restriction, to develop solutions to development problems that will help improve the lives of poor people around the world.</Description></Stakeholder><Stakeholder><Name>Innovations for Poverty Action (IPA)</Name><Description>Innovations for Poverty Action (IPA) is dedicated to discovering what works to help the world’s poor.  Tackling global poverty is too important to leave to chance.  Which is why Innovations for Poverty Action has launched the Proven Impact Initiative – dedicated to ensuring that charitable giving is increasingly focused on those ideas that have been proven to work through rigorous evaluation in the real world.</Description></Stakeholder><Stakeholder><Name>Open Indicators Consortium</Name><Description>Weave is a new web-based visualization platform designed to enable visualization of any available data anywhere by anyone for any purpose. Weave has been developed at the Institute for Visualization and Perception Research of the University of Massachusetts Lowell in partnership with the Open Indicators Consortium, a national collaborative of public and nonprofit organizations working to improve access to more and higher quality data. Weave is being used by communities, cities, states and both national and international organizations.</Description></Stakeholder><Stakeholder><Name>Cultural Data Project (CDP)</Name><Description>The Cultural Data Project (CDP) is a powerful online management tool designed to strengthen the arts and cultural sector. The CDP’s unique system enables arts and cultural organizations to track trends and benchmark their progress through sophisticated reporting tools, while gathering reliable, comprehensive data that grantmakers, researchers, and advocates can use to better understand the sector.</Description></Stakeholder><Stakeholder><Name>WINGS Philanthropy Data Project</Name><Description>The WINGS Philanthropy Data Project aims to promote a culture of data management for philanthropy by collecting data in different regions, generating comparable information, improving decision-making, and providing the sector with a better understanding of philanthropy worldwide. </Description></Stakeholder><Stakeholder><Name>Glasspockets.org</Name><Description>Glasspockets.org, a project of the Foundation Center, encourages best practices and benchmarking in foundation transparency. </Description></Stakeholder><Stakeholder><Name>Pull Approach</Name><Description>Pull Approach leverages the power of global database solutions and advanced enterprise, using advanced technology to combine open innovation platforms, problem definition tools and experts to analyze the development of a region.</Description></Stakeholder><Stakeholder><Name>Stanford Center on Philanthropy and Civil Society</Name><Description>The Stanford Center on Philanthropy and Civil Society (Stanford PACS) develops and shares knowledge to improve philanthropy, strengthen civil society and effect social change. </Description></Stakeholder><Stakeholder><Name>Center for Digital Information</Name><Description>The Center for Digital Information‘s mission is to lead the policy research community — think tanks, foundations, government agencies, NGOs and educational institutions — in a fundamental rethinking of how it communicates its findings in a digital society.</Description></Stakeholder><Stakeholder><Name>socialsca.pe</Name><Description>socialsca.pe is a mapping and discovery platform to help connect the social impact community. Emerging as prototype developed in partnership with Ashoka and the pioneering support of the J.W. McConnell Family Foundation we are currently organizing for our next phase of development. </Description></Stakeholder><OtherInformation>We hope to create a robust map of social sector data and information initiatives from around the world.  Here are examples of the kind of efforts we see as part of this landscape.  Inclusion in this list does not mean involvement or endorsement from Markets for Good or its funders, but we find these projects interesting and informative.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2013-07-28</PublicationDate><Source>http://www.marketsforgood.org/about-us/</Source><Submitter><FirstName>Owen</FirstName><LastName>Ambur</LastName><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>