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<StrategicPlan xsi:schemaLocation="http://www.stratml.net  http://xml.gov/stratml/references/StrategicPlan.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.stratml.net"><id/><Name>America Is Open for Business: Strategic Plan | Fiscal Years 2014 - 2018</Name><Description>This strategic plan is the principal document within the Department's comprehensive performance management  framework. Designed to cascade throughout all levels of the Department, this plan summarizes the key strategies and initiatives that will drive progress in the Department's five goal areas. It also serves as an overarching guide for the allocation of resources needed to achieve the Department's desired long-term, macro-level economic and social outcomes. </Description><OtherInformation>Department leaders and employees will use this plan to transform strategies into actions, and actions into results. Strategic plan execution will require the creation of an annual action plan for each strategic objective. Progress toward achieving each objective will be routinely measured and collaboratively reviewed by Department leadership. This strategic objective review process will facilitate thoughtful discussion on the Department’s progress toward achieving the objectives -- why, why not, and how the key strategies presented under each objective should be adjusted and improved.</OtherInformation><StrategicPlanCore><Organization><Name>U.S. Department of Commerce</Name><Acronym>DOC</Acronym><Identifier>_385d89c3-4f0e-4135-b59d-767da1df9bb3</Identifier><Description>As part of the Obama administration's economic team, the Secretary of  Commerce serves as the voice of U.S. business within the President’s Cabinet. The Department works with businesses, universities, communities, and the Nation's workers to promote job creation, economic growth, sustainable development, and improved standards of living for Americans. Through its 12 bureaus and nearly 47,000 employees located in all 50 states and territories  and more than 86 countries worldwide, the Department administers critical programs that touch the lives of every American. The Department's workforce is as diverse as its mission. It is made of up economists, Nobel winning  scientists, foreign service officers, patent attorneys, law enforcement officers, and specialists in everything from international trade to aerospace engineering.</Description><Stakeholder><Name>Penny Pritzker</Name><Description>U.S. Secretary of Commerce</Description></Stakeholder><Stakeholder><Name>DOC Bureaus</Name><Description>The Department is comprised of 12 bureaus that  work together to drive progress in five key goal areas:  Trade and Investment, Innovation, Environment,  Data, and Operational Excellence. The underlying  strength of the Department is the ability for its  bureaus to work together and leverage expertise in  all of these goal areas to drive economic growth.</Description></Stakeholder><Stakeholder><Name>Office of the Secretary (OS)</Name><Description/></Stakeholder><Stakeholder><Name>Office of the Inspector General (OIG)</Name><Description/></Stakeholder><Stakeholder><Name>Bureau of Industry and Security (BIS)</Name><Description/></Stakeholder><Stakeholder><Name>Economic Development Administration (EDA)</Name><Description/></Stakeholder><Stakeholder><Name>Economics and Statistics Administration (ESA)</Name><Description>Bureau of Economic Analysis (BEA) &amp; Census Bureau (Census) --  The foundation to all of the Department’s goal areas  is data. Data is the fuel that powers the 21st century  economy. Whether it is ITA determining which foreign  markets to target, EDA understanding a regional  economy, NOAA’s terabytes of weather and climate  data helping predict severe events and enabling  weather forecasts, or NIST data and models catalyzing  advanced manufacturing, Commerce data enables the  Department to set the conditions for economic growth.  It touches every American and informs daily business  decisions. Commerce data enable start-ups, moves  markets, protects life and property, and powers both  small and multi-billion dollar companies. The Bureau of  Economic Analysis (BEA) produces estimates of gross  domestic product (GDP), a key indicator of the health  of the economy. The Census Bureau carries out the  constitutionally mandated decennial census, which  determines the allocation of billions in federal dollars to  states and the drawing of Congressional districts. Data  is not only a means of advancing the trade, innovation,  and environment goals; it is also a national asset with  untapped potential. The Economic and Statistics  Administration (ESA) will work with the private sector  to harness Big Data and accelerate a data-enabled  economy.</Description></Stakeholder><Stakeholder><Name>Bureau of Economic Analysis (BEA)</Name><Description/></Stakeholder><Stakeholder><Name>Census Bureau (Census)</Name><Description/></Stakeholder><Stakeholder><Name>International Trade Administration (ITA)</Name><Description>The President's FY 2015 budget includes a proposal to change the name of the International Trade Administration (ITA) to the International Trade and Investment Administration (ITIA)... As the lead trade and investment promotion agency  in the federal government, the Department plays a  key role in making U.S. companies more competitive abroad and attracting investment into the United States.  The International Trade Administration (ITA) leads the  Department’s export and investment platform, working  with several other bureaus both within and outside  the Department to achieve this goal. For example, ITA  works directly with U.S. businesses to close deals in  foreign markets. At the same time, ITA coordinates  with the Economic Development Administration (EDA) in  assisting U.S. communities to leverage regional capacity  to expand exports and connect local economic development organizations with potential foreign investors. ITA works in close partnership with the United States Trade Representative to remove foreign trade barriers and with  the United States Patent and Trademark Office (USPTO)  to ensure adequate intellectual property (IP) protection.  The Bureau of Industry and Security (BIS) enforces  export control laws to ensure that national security  is protected even as the Department foster trade.</Description></Stakeholder><Stakeholder><Name>Minority Business Development Agency (MBDA)</Name><Description/></Stakeholder><Stakeholder><Name>National Institute of Standards and Technology (NIST)</Name><Description>Innovation is the key driver of U.S. competitiveness.  The Department is well-positioned to address many of  the challenges the country faces in the manufacturing  sector. Through that National Institute of Standards and  Technology (NIST), the Department houses foundational  research capabilities that accelerate the development  and adoption of technological breakthroughs that help  grow the economy. Increasingly the Department uses  its unique convening power to promote public-private  partnerships among universities and businesses. These  partnerships provide scientific and technical resources  to manufacturing firms, and support a skilled workforce  to fill the manufacturing jobs of the 21st century. The  Department also helps increase the capacity of regional  economies to innovate. For example, NIST works with  small and mid-sized manufacturers to restore robust  supply chains while EDA works with communities  and regions to ensure they have the hard and soft  infrastructure to support the ecosystems needed for  these businesses to thrive. Many of these businesses  are minority-owned and the Minority Business  Development Administration (MBDA) works to provide  resources to ensure they can compete and innovate. </Description></Stakeholder><Stakeholder><Name>National Oceanic and Atmospheric Administration (NOAA)</Name><Description>Understanding and predicting changes in the environment  have never been more important and the Department  has a critical role in both. The frequency and  severity of extreme weather events have increased  significantly over the past decade. Therefore, investment  in continued improvement of the weather and  climate enterprise is essential, as is the National  Oceanic and Atmospheric Administration’s (NOAA)  work with the private sector and other government  partners to understand the best way to meet these new  challenges. NOAA, as the lead agency for weather and  climate observations and forecasting, also works closely  with the Census Bureau on disaster response, with EDA  on economic resilience of communities and regions, and  with NIST on disaster resilience standards. NOAA  further supports the Department's mission with strong  stewardship of the ocean's resources, which contributes  more than $250 billion annually to the Nation’s economy.</Description></Stakeholder><Stakeholder><Name>National Telecommunications and Information Administration (NTIA)</Name><Description>Within the federal government, the Department is the  principal defender and champion of the digital economy.  The National Telecommunications and Information  Administration (NTIA) is the lead bureau in advising  the Secretary on telecommunications issues. It  works closely with NIST on advanced communications  technologies, as well as with USPTO on the intersection  of Internet and copyright policies. NTIA works across  the government with several agencies as it manages  national spectrum resources needed for expanded  high speed broadband service. NIST plays a critical  role in working with industry and other government  stakeholders on the development of cybersecurity  standards to help protect the critical and growing digital  economy. As the voice of business, the Department  works to make sure that it protects a free and open  Internet, and U.S. economic competitiveness, during  the formulation of national security policies. </Description></Stakeholder><Stakeholder><Name>National Technical Information Service (NTIS)</Name><Description/></Stakeholder><Stakeholder><Name>U.S. Patent and Trademark Office  (USPTO)</Name><Description/></Stakeholder></Organization><Vision><Description/><Identifier>_1a4224b6-c7a2-11e4-9989-09b2f5d5dec3</Identifier></Vision><Mission><Description>To create the conditions for economic growth and opportunity.</Description><Identifier>_1a42329e-c7a2-11e4-9989-09b2f5d5dec3</Identifier></Mission><Value><Name/><Description/></Value><Goal><Name>TRADE &amp; INVESTMENT</Name><Description>Expand the U.S. economy through increased exports and inward foreign investment that lead to more and better American jobs</Description><Identifier>_1a42394c-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Trade and investment are critical to the Nation’s  prosperity. The United States is the world’s  largest economy -- the largest exporter and  importer of goods and services and the world’s  largest recipient of foreign direct investment. In  2013, the United States exported more than $2.3  trillion worth of goods and services. Exports fuel  U.S. economic growth; support good jobs; and  spread ideas, innovation, and American values.  Being the leader, however, is not enough. Too  few U.S. companies export to too few markets.  Of the more than 300,000 U.S. exporters, the top  one percent account for approximately 80 percent  of the value of U.S. merchandise exports,  underscoring the tremendous opportunity  for U.S. companies to export more. Increasing trade will help the U.S. economy  continue to rebalance from one mostly driven  by domestic consumption to one increasingly  engaged with the 95 percent of consumers  who live outside U.S. borders. Encouraging  investment will help the United States in the  growing competition for global foreign direct  investment which will continue to increase  as emerging markets mature. As the lead  trade and investment promotion agency in the  federal government, the Department’s goal is to  increase the global fluency of U.S. businesses  and make trade and investment a bigger part  of the U.S. economy’s DNA.</OtherInformation><Objective><Name>Global Markets</Name><Description>Increase opportunities for U.S. companies by opening markets globally</Description><Identifier>_1a423ad2-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name>ITA</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><Stakeholder><Name>NTIA</Name><Description/></Stakeholder><Stakeholder><Name>USPTO</Name><Description/></Stakeholder><OtherInformation>The strength of the U.S. economy continues to depend  on competitive manufacturing and services sectors  and a vibrant open global marketplace. Growth in key  foreign markets will help drive global economic recovery.  More than one billion new consumers worldwide  will enter the middle class during the next 15 years,  and their buying power will increase the consumption  of goods and services worldwide. As economies around the world grow, some foreign  governments develop policies that create barriers to  U.S. companies in those markets. These trade barriers  and other trade practices cost U.S. companies billions of  dollars in lost revenue. Trade barriers result not only in  financial loss, but also limit the ability of U.S. companies  to expand production, hire additional workers, or pursue  investment opportunities. Studies indicate that trade  openness added $800 billion to $1.4 trillion to the U.S.  economy since World War II, amounting to $7 thousand  to $13 thousand per U.S. household. Removing the  remaining trade barriers could result in an additional  $400 billion to $1.3 trillion annually, or about an additional  $4 thousand to $12 thousand per U.S. household. The Department will deploy its policy and promotional  tools to help U.S. firms compete for new opportunities  globally. A renewed focus on global competitiveness  will help strengthen the long-term health of U.S.  industries and stimulate domestic job creation.  The Department will also use its expertise on export  promotion and industry-economic-country issues to  conduct holistic analyses of U.S. trade issues and  needs, make recommendations, and take actions.</OtherInformation></Objective><Objective><Name>Trade Agreements &amp; International Fora</Name><Description>Ensure U.S. commercial and economic interests are advanced in trade agreements and in other international fora.</Description><Identifier>_1a424964-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.1.1</SequenceIndicator><Stakeholder><Name>ITA</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><Stakeholder><Name>NTIA</Name><Description/></Stakeholder><Stakeholder><Name>USPTO</Name><Description/></Stakeholder><OtherInformation>With greater interdependencies in global supply chains and the rise of cross-border issues, the global trading system and the international agreements that govern it have become more complex. Recognizing these complexities, effective U.S. participation in bilateral, regional, and multilateral  trade agreements is critical. Multiple bureaus at the  Department, including ITA, NTIA, USPTO, and NOAA,  working alongside the Office of the U.S. Trade Representative,  ensure that U.S. negotiating objectives reflect  the priority needs of U.S. industries competing in the  global market. These priorities include new agreements  with strong and effective disciplines on trade barriers.  Additionally, NOAA participates in international agreements  to promote policies that protect the environment.  The playing field is leveled when businesses from all  nations share responsibility for sustainability.</OtherInformation></Objective><Objective><Name>U.S. Commercial Interests</Name><Description>Ensure that U.S. commercial interests are advanced with foreign governments. </Description><Identifier>_1a424e3c-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.1.2</SequenceIndicator><Stakeholder><Name>ITA</Name><Description/></Stakeholder><Stakeholder><Name>NTIA</Name><Description/></Stakeholder><Stakeholder><Name>USPTO</Name><Description/></Stakeholder><Stakeholder><Name>U.S. Companies</Name><Description/></Stakeholder><Stakeholder><Name>Foreign Governments</Name><Description/></Stakeholder><OtherInformation>In many markets around the world, most U.S. companies do not have direct access to foreign government regulators or decisionmakers. Formal government-to-government  mechanisms, such as the U.S.-China  Joint Commission on Commerce and Trade, enable  regular exchanges to raise and resolve systemic trade  and investment issues. Other dialogues that involve  the private sector, such as the U.S.-Brazil CEO Forum,  provide U.S. companies with an opportunity to engage  directly with key foreign government officials with whom  they normally would not have access. Furthermore,  world-wide competition for large government contracts  is fierce as many of these contracts result in billions  of dollars in sales. President Obama recognized the  importance of such contracts and has established  an Interagency Task Force on Commercial Advocacy,  led by the Secretary of Commerce, to put the full  force of U.S. government resources toward winning  more government contracts abroad. ITA leads all  U.S. government advocacy efforts, coordinating U.S.  government resources and authority to level the playing  field for U.S. business interests competing for specific  international public contracts (both civilian and defense).</OtherInformation></Objective><Objective><Name>Trade Barriers</Name><Description>Reduce foreign trade barriers.</Description><Identifier>_1a424e3d-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.1.3</SequenceIndicator><Stakeholder><Name>ITA</Name><Description/></Stakeholder><Stakeholder><Name>NTIA</Name><Description/></Stakeholder><Stakeholder><Name>USPTO</Name><Description/></Stakeholder><OtherInformation>Foreign government-imposed trade barriers cost U.S.  exporters billions of dollars each year. Barriers include  inadequate protections for IP rights; discriminatory,  arbitrary, or otherwise unfair regulations and standards;  lack of transparency; localization requirements; and  corruption. ITA, USPTO, and NTIA, working alongside  other U.S. government agencies including the Office of the U.S. Trade Representative, will take steps to resolve  trade barriers, while protecting U.S. regulatory interests,  particularly those with industry-wide or market-wide  impacts. Enhanced cooperation among patent and  trademark offices of Europe, Japan, Korea, and the United States will protect U.S. IP rights abroad. ITA  and USPTO will also continue to share best practices  and facilitate technical assistance to foreign governments  and organizations to improve predictability and  transparency in foreign markets.</OtherInformation></Objective><Objective><Name>Exports</Name><Description>Increase U.S. exports by broadening and deepening the U.S. exporter base</Description><Identifier>_1a425404-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder><Name>BIS</Name><Description/></Stakeholder><Stakeholder><Name>EDA</Name><Description/></Stakeholder><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>ITA</Name><Description/></Stakeholder><Stakeholder><Name>MBDA</Name><Description/></Stakeholder><Stakeholder><Name>OS</Name><Description/></Stakeholder><OtherInformation>Recognizing the important role of exports to the U.S.  economy, President Obama announced the National  Export Initiative in 2010. U.S. exports have increased  steadily since the launch of this Initiative, reaching a  record $2.3 trillion in 2013. However, the Nation still  remains below its full export potential. U.S. firms  under-export compared to competitor industrialized  nations. Of the U.S. companies that do export merchandise,  58 percent export to only one market. The International Monetary Fund forecasts that approximately  80 percent of world economic growth over the next five  years (2014 - 2018) will take place outside of the United  States. Yet many small and medium-sized companies in  the United States, the engines of economic growth and  innovation, rarely export. The Department, through its programs, expertise, and  global presence, is uniquely positioned to help U.S.  companies understand the importance of exporting.  Department research and analyses can identify the best  export opportunities for U.S. goods and services. With  offices located in more than 70 countries, 48 U.S. states,  Puerto Rico and Washington D.C., Department experts,  including those in the U.S. and Foreign Commercial  Service, help U.S. companies access valuable market  information, promote their products and services in  target foreign markets, meet qualified international  buyers and distributors, and overcome challenges  and barriers when they doing business overseas.  Moreover, the Secretary of Commerce, as chair of the  Trade Promotion Coordinating Committee, will lead the  national export strategy, set priorities, and drive federal  efforts to increase exports. </OtherInformation></Objective><Objective><Name>Education</Name><Description>Educate U.S. companies and communities on the benefits of exporting. </Description><Identifier>_1a4258b4-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.2.1</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>ITA</Name><Description/></Stakeholder><Stakeholder><Name>MBDA</Name><Description/></Stakeholder><OtherInformation>ITA and MBDA will increase efforts to communicate the benefits and importance of exporting to the U.S. economy,  long-term competitiveness of U.S. businesses,  and consumers. ITA, working with ESA and MBDA, will  develop and implement business engagement strategies, including outreach and educational events around  the country, analyses of the impact of exports, and  testimonials from successful exporters</OtherInformation></Objective><Objective><Name>Export Assistance</Name><Description>Provide tailored export assistance to U.S. companies and communities to connect U.S. companies to foreign markets and qualified buyers and partners.</Description><Identifier>_1a425b52-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.2.2</SequenceIndicator><Stakeholder><Name>BIS</Name><Description/></Stakeholder><Stakeholder><Name>EDA</Name><Description/></Stakeholder><Stakeholder><Name>ITA</Name><Description/></Stakeholder><Stakeholder><Name>MBDA</Name><Description/></Stakeholder><Stakeholder><Name>OS</Name><Description/></Stakeholder><Stakeholder><Name>U.S. Companies</Name><Description/></Stakeholder><Stakeholder><Name>U.S.Communities</Name><Description/></Stakeholder><OtherInformation>ITA will provide foreign market intelligence, identify industry-specific opportunities and best market prospects, and help  develop market entry strategies. ITA is positioned to  help U.S. companies find the right buyers and business  partners through its presence in U.S. embassies and  consulates around the world and relationships with trade  show organizers and trade multiplier organizations. ITA  provides opportunities for business partnerships through  trade missions and trade shows, and by researching  buyers, agents, and distributors for U.S. companies.  Helping small and medium-sized enterprises and  businesses in distressed communities will continue to  be a key focus. BusinessUSA will assist entrepreneurs  and businesses to discover and access resources  that can help them export. EDA will also help regions  and communities by providing grants to develop  and implement place-based strategies that leverage  regional assets and build capacity to expand exports.  BIS will provide exporters and potential exporters  with information on how to navigate the U.S. export  control system.</OtherInformation></Objective><Objective><Name>Public-Private Partnerships</Name><Description>Utilize public-private partnerships to increase U.S. exports worldwide.</Description><Identifier>_1a425e04-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.2.3</SequenceIndicator><Stakeholder><Name>ITA</Name><Description/></Stakeholder><Stakeholder><Name>MBDA</Name><Description/></Stakeholder><OtherInformation>Partnerships with state and local export resources, economic development  offices, trade associations, and corporations enable  ITA and MBDA to accelerate international sales of  exporters. ITA will continue to partner with multiplier  trade organizations and other U.S. private-sector entities  to advance the U.S. trade agenda. These partnerships  include Market Development Cooperator Program  partners that are dedicated to creating opportunities  for U.S. companies in foreign markets. ITA will  also continue to partner with localities through the  Metropolitan Export Initiative, which seeks to increase  U.S. exports across metropolitan areas around the  United States.</OtherInformation></Objective><Objective><Name>Costs &amp; Complexities</Name><Description>Reduce the transaction costs and complexities of exporting.</Description><Identifier>_1a4264b2-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.2.4</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>ITA</Name><Description/></Stakeholder><OtherInformation>One way to make it easier for  U.S. companies to export is to simplify and modernize  the way federal agencies collect data from exporters.  The Department will support the President’s effort to  develop an efficient and cost-effective trade processing  infrastructure, including the International Trade Data  System which will reduce the administrative burden of  export data filings. In addition, reducing inefficiencies  in U.S. supply chains will increase exports across  industries. The U.S. supply chain (including supply  chain management, transportation services, logistics,  freight forwarding, and port management) provides the  infrastructure to support the U.S. export enterprise.  ITA will pursue opportunities to eliminate supply chain  inefficiencies internationally through formal and informal  bilateral and multilateral engagement with key trading  partners. In the United States, ITA will partner with the  Department of Transportation to identify ways to make  the U.S. supply chain infrastructure more competitive.  Efficiencies gained in these areas will have a direct  positive impact on U.S. exporters’ ability to compete  and export. </OtherInformation></Objective><Objective><Name>Export Controls</Name><Description>Overhaul and simplify the Nation's export control system.</Description><Identifier>_1a4264b3-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.2.5</SequenceIndicator><Stakeholder><Name>BIS</Name><Description/></Stakeholder><OtherInformation>The President's Export Control Reform  Initiative is fundamentally a national security effort  intended to achieve greater regulatory efficiency and  rationality, and focus controls on the most significant  items and destinations -- higher fences around the  most sensitive items. A key element of the reform  is moving tens of thousands of items -- mostly parts  and components -- from the U.S. Munitions List to the  more flexible Commerce Control List. The move will  enable more nuanced distinctions among technologies,  destinations, and end users than under the State  Department’s International Traffic in Arms Regulations.  This will strengthen the U.S. defense industrial base by  removing incentives for foreign manufacturers to avoid  using U.S. parts and components. U.S. exporters of  such items, particularly small and medium-sized firms,  will be more competitive. </OtherInformation></Objective><Objective><Name>Inward Investment</Name><Description>Increase high-impact inward foreign direct investment into the United States</Description><Identifier>_1a426df4-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder><Name>EDA</Name><Description/></Stakeholder><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>ITA</Name><Description/></Stakeholder><OtherInformation>For the last 10 years of available data (2002-2012), the  United States has been the world’s largest recipient of  foreign direct investment. Every day, foreign companies  establish new operations in the United States or provide  additional capital to existing businesses. The United  States has an attractive investment climate as the world’s  largest consumer market, with skilled and productive  workers, a highly innovative culture, a strong and effective  legal system, a predictable regulatory environment, and  low cost energy. In addition, the Nation's strong commitment  to environmental protection adds sustainability to  U.S. assets. To remain a premier investment destination,  the United States must continue to nurture and build  upon these strengths, fostering the conditions necessary  to attract business production back to the United States  (reshoring) or locate facilities within the United States  rather than in other countries. Foreign direct investment in the United States contributes  significantly to U.S. economic growth and prosperity.  In 2011, value added by majority-owned U.S. affiliates  of foreign companies accounted for 4.7 percent of total  U.S. private output. These firms employed 5.6 million  people in the United States, or 5.1 percent of private-sector  employment. The United States competes with  countries that have aggressive national programs to  encourage businesses to move to or expand within their  own borders. In response to this competition, President  Obama announced a federal SelectUSA initiative in 2011.  Led by the Department, SelectUSA, involves multiple  Department bureaus, includes other federal agencies,  and works alongside U.S. states and localities to  advocate aggressively for the United States as a premier  investment destination. This coordinated federal effort  assures the global investment community that America  is open for business. The Department’s advocacy efforts  are also backed up by capacity building grants that help  communities create an economic ecosystem in which  the private sector can leverage regional and community  assets to promote foreign investment.</OtherInformation></Objective><Objective><Name>Investment Promotion</Name><Description>Lead coordinated investment promotion.</Description><Identifier>_1a426df5-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.3.1</SequenceIndicator><Stakeholder><Name>ITA</Name><Description/></Stakeholder><OtherInformation>Investment teams will develop country and industry-specific  strategies in 32 economies with substantial potential  for investments in the United States. ITA will lead the  development of the strategies and create single points  of contact for categories of investors. U.S. missions  around the world and offices in the United States will  expand outreach to prospective investors, host or  participate in in-country or regional events to encourage  investment, and leverage local business connections to  promote investment in the United States. Research will  identify high-potential sectors, and industry and investment  experts will engage potential foreign investors  in those sectors. This direct engagement will also be supported and complemented by more robust online  marketing and training efforts.</OtherInformation></Objective><Objective><Name>Investment Assistance</Name><Description>Provide tailored investment assistance to investors.</Description><Identifier>_1a42756a-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.3.2</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>ITA</Name><Description/></Stakeholder><OtherInformation>ITA will enhance its outreach efforts and  proactively engage the foreign investment community to  identify the information and services they need to invest  in the United States. This input will be used to develop  clear, complete, and consistent information for potential  foreign investors. The input will also be used to address  unnecessary obstacles to investment. SelectUSA will  provide a formal ombudsman service for businesses  investment. </OtherInformation></Objective><Objective><Name>State &amp; Local Support</Name><Description>Provide coordinated support to states and localities to attract investment.</Description><Identifier>_1a427916-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.3.3</SequenceIndicator><Stakeholder><Name>EDA</Name><Description/></Stakeholder><Stakeholder><Name>ITA</Name><Description/></Stakeholder><Stakeholder><Name>States</Name><Description/></Stakeholder><Stakeholder><Name>Localities</Name><Description/></Stakeholder><OtherInformation>ITA and EDA will amplify  their support to regional, state, and local economic  development organizations to attract investment. The  Department will help coordinate these efforts and  provide platforms and opportunities for local efforts to  connect with potential foreign investors. The Department, through ITA, will also provide economic development organizations with information on foreign direct  investment trends, effective global outreach methods,  and marketing strategies to promote U.S. locations to  foreign investors. These services will be provided on a  geographically neutral basis. Furthermore, EDA will help  regions and communities by providing grants to develop  and implement place-based strategies to leverage  regional assets and build overall capacity to expand  foreign direct investment.</OtherInformation></Objective><Objective><Name>Global Advocacy</Name><Description>Advocate globally for the United States as a destination for investment. </Description><Identifier>_1a427917-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.3.4</SequenceIndicator><Stakeholder><Name>ITA</Name><Description/></Stakeholder><OtherInformation>For the first time,  the U.S. government will advocate systematically to  business leaders to locate production and investment  in the United States. This tactic is often employed by  competitor nations looking to attract investment. The  Department, through SelectUSA, will coordinate actions  by top federal officials, including the President, to  increase investment by foreign business in the United  States. When these businesses "select USA," new  U.S. jobs and investment result.</OtherInformation></Objective><Objective><Name>Competition</Name><Description>Strengthen fair competition in international trade for U.S. firms and workers by addressing and resolving foreign unfair trade practices and enforcing international trade agreements</Description><Identifier>_1a427918-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>1.4</SequenceIndicator><Stakeholder><Name>ITA</Name><Description/></Stakeholder><OtherInformation>Efforts to enhance U.S. commercial competitiveness and  maximize potential U.S. exports can be thwarted by unfair  and injurious practices of foreign firms and their governments.  Only with a level playing field can U.S. companies  strengthen and develop the capacity to expand into new  markets or maintain market share at home and abroad. As the federal agency charged with administering  the U.S. antidumping and countervailing duty laws,  ITA helps domestic manufacturers compete against  unfairly traded imports into the United States. ITA’s  petition counseling unit helps U.S. workers and firms  who assert damage from violations. In particular, the  unit’s focus is to ensure that small and medium-sized  enterprises understand their rights and the requirements  for filing a petition to initiate an investigation of possible  foreign dumping and subsidization. Once petitions  seeking relief under the trade remedy laws are filed, ITA investigates the allegations. When imports are found  to be dumped or subsidized and a cause of injury to  U.S. industry, ITA instructs U.S. Customs and Border  Protection (CBP) to collect duties to offset the impact. The Department also offers assistance to U.S. exporters  and investors, particularly small and medium-sized enterprises,  by coordinating government resources to overcome  trade barriers. This assistance educates U.S. industry  on international trade agreements that maintain open  markets. ITA’s trade experts monitor foreign government  compliance with the more than 250 trade agreements  so that companies, investors, and workers can realize  the benefits of the agreements. Through its full range of  legal, analytical, investigatory, trade policy, and commercial  expertise, the Department provides robust and comprehensive  services to help U.S. exporters confront, forestall,  and resolve foreign unfair trade practices.</OtherInformation></Objective><Objective><Name>Antidumping &amp; Countervailing Duties</Name><Description>Enforce U.S. antidumping and countervailing duty trade remedy laws.</Description><Identifier>_1a42833e-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.4.1</SequenceIndicator><Stakeholder><Name>ITA</Name><Description/></Stakeholder><OtherInformation>ITA defends U.S. industry  against injurious trade practices by administering the  antidumping and countervailing duty laws of the United  States efficiently, fairly, and in a manner consistent with  U.S. international obligations. The Department enforces  the laws by conducting investigations and reviews  based on U.S. industry petitions that allege imports are  being dumped or unfairly subsidized, and that those  imports are causing or threatening material injury to the  competing U.S. industry. Furthermore, the Department  will vigorously defend the results of U.S. antidumping  and countervailing duty determinations before domestic  courts and international tribunals. Through the  timely identification and measurement of the unfair  trade practices, ITA is able to impose, when appropriate, border measures which offset the trade-distorting  impact of the dumped and subsidized imports.</OtherInformation></Objective><Objective><Name>Border Evasion</Name><Description>Enhance partnership with other U.S. enforcement agencies and private sector stakeholders to identify and thwart evasion of border measures.</Description><Identifier>_1a428366-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.4.2</SequenceIndicator><Stakeholder><Name>ITA</Name><Description/></Stakeholder><Stakeholder><Name>U.S. Enforcement Agencies</Name><Description/></Stakeholder><OtherInformation>In recent years,  unscrupulous foreign exporters and their domestic importers  have stepped up efforts to illegally evade antidumping  and countervailing duty orders aimed at counteracting  unfair trade practices. To ensure proper enforcement of  these orders, ITA will continue to work collaboratively  with U.S. enforcement agencies, including CBP and with  affected domestic industries. ITA and CBP also develop  strategies, such as the implementation of import certifications,  which are intended to better identify and subsequently  thwart efforts by foreign exporters to illegally  evade the collection of duties. Through partnerships with  affected domestic industries, ITA is able to gather information  and assess efforts by importers and foreign exporters  to circumvent the imposition of border measures. These  and other actions demonstrate that, by working closely and  collaboratively with U.S. enforcement agencies and private  stakeholders, ITA can provide domestic industries with  timely and effective relief from the unfair trade practices  of certain foreign exporters and their governments. </OtherInformation></Objective><Objective><Name>Monitoring &amp; Compliance</Name><Description>Monitor and ensure compliance with trade agreements.</Description><Identifier>_1a4285a0-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 1.4.3</SequenceIndicator><Stakeholder><Name>ITA</Name><Description/></Stakeholder><OtherInformation>There are more than 250 trade agreements in  force that open up foreign markets to U.S. goods and  services. ITA works with other compliance agencies and  the Interagency Trade Enforcement Center to ensure that  U.S. companies benefit from the new market access  these agreements should create. As U.S. companies  encounter problems in overseas markets, the Department  invokes commitments under trade agreements and closely  monitors activity to ensure foreign government compliance.   Strengthened focus of ITA resources on compliance,  coupled with more rigorous engagement of foreign governments that are not honoring their obligations, will yield  significant benefits for U.S. exporters in terms of market  access and removal of discrete trade barriers. Monitoring  compliance also creates better visibility for specific  problems and informs government trade policy-making.</OtherInformation></Objective></Goal><Goal><Name>INNOVATION</Name><Description>Foster a more innovative U.S. economy -- one that is better at inventing, improving, and commercializing products and technologies that lead to higher productivity and competitiveness</Description><Identifier>_1a428cbc-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Innovation is the invention, improvement,  and commercialization of new products,  processes, and services. Now, more than ever  before, innovation is the primary driver of U.S.  competitiveness, wage and job growth, and  long-term economic growth. As much as half  of economic growth in the United States can be  attributed to advances in science, technology,  and business processes. Innovation is the result of a virtuous cycle  where initial advancements in technology and  processes often lead to additional technology  and process improvements, as well as positive  industry spillovers in general. It starts with  the generation of new ideas that are nurtured  through applied research and development (R&amp;D)  and then manufactured to take those ideas to  scale and generate new products and services.  The experience and knowledge gained through  manufacturing then leads to new ideas that start  the cycle again. The Department has central  responsibility for supporting and expanding each  part of this cycle and has the relationships with  businesses necessary to identify workforce skills  needed in growing industries. Innovative manufacturing can be an engine of  sustained growth and competitiveness. The  Department will increase regional and national  capacity for innovative manufacturing through  partnerships with state and local governments,  academic institutions, and the private sector.  It will continue to be the principal defender and  champion of the digital economy—the greatest  driver of innovation and economic growth in  the 21st century. The Department’s convening  power, regional economic development planning  know-how, and statistical and economic analysis  expertise will enable industry-driven solutions  to the shortage of high demand skills and  to sustainability issues that could threaten  U.S. industry’s competitiveness. Finally, the  Department will continue to support R&amp;D that  leads to transformative changes in technology  and promote intellectual property (IP) policy that  supports innovation.</OtherInformation><Objective><Name>Manufacturing</Name><Description>Grow a more productive, agile, and high-value manufacturing sector through partnerships and collaborations that accelerate technology development and commercialization</Description><Identifier>_1a4296d0-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>Manufacturers</Name><Description/></Stakeholder><OtherInformation>The U.S. manufacturing sector continues to be a  mainstay of U.S. economic productivity, generating  $2 trillion in GDP in 2012 (which equates to 12.5 percent  of total U.S. GDP). Moreover, manufacturing has a  larger multiplier effect than any other major economic  activity—$1 spent in manufacturing generates $1.35  in additional economic activity. Despite the U.S.  manufacturing sector’s apparent productivity, missed  opportunities remain where the full economic and  commercial value from investments in research are  not realized. The United States excels at basic science and invention,  but the commercial and economic rewards that  emerge from these accomplishments are primarily  realized only after discovery—especially at the points  of manufacturing scale-up and commercialization.  This is particularly true for complex, cost-efficient,  high-value-added products whose commercialization  requires development and mastery of equally complex  manufacturing processes. As overall U.S. R&amp;D efforts have begun to lag that  of other nations, the composition of industrial R&amp;D  has shifted toward short-term research. These  trends leave industry’s long-term needs unmet and  ultimately undermine the Nation’s competitiveness.  The Department is ideally positioned to address these  challenges through its unique convening power. It will  bring together public-private partnerships that can  produce cutting edge research. These partnerships with  businesses will accelerate technology development  and commercialization, and strengthen the Nation’s  position in the global competition for new products, new  markets, and new jobs. In addition, NIST is the only  research laboratory in the U.S. government specifically  focused on enhancing industrial competitiveness,  including a robust research portfolio concentrated on  the technical challenges associated with advanced  manufacturing.</OtherInformation></Objective><Objective><Name>Outreach</Name><Description>Lead outreach through the White House Office of Manufacturing Policy.</Description><Identifier>_1a429838-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.1.1</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>OS</Name><Description/></Stakeholder><Stakeholder><Name>White House Office of Manufacturing Policy</Name><Description/></Stakeholder><OtherInformation>The challenges  of globalization and technological change require a  concerted effort across the Administration to support  an innovative, vibrant manufacturing sector. Through  the Office of Manufacturing Policy, NIST, the Secretary,  and the White House will conduct targeted outreach  to business leaders, and craft and oversee the  Administration's manufacturing agenda. </OtherInformation></Objective><Objective><Name>Manufacturing Innovation Network</Name><Description>Establish the National Network for Manufacturing Innovation (NIST).</Description><Identifier>_1a429839-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.1.2</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><OtherInformation>There is a gap in the U.S.  innovation infrastructure that hinders the transition  of new manufacturing processes and technologies  from the lab bench to the manufacturing floor. The  National Network for Manufacturing Innovation  (NNMI), a proposed national network of up to 45  institutes, will bring together companies, universities  and community colleges, and government to develop  world-leading technologies and capabilities that U.S.-based  manufacturers can apply in production. As self-sustaining hubs, these institutes will create, showcase,  and deploy new capabilities, new products, and new  processes that can impact commercial production.  They will build workforce skills at all levels and enhance  manufacturing capabilities in companies large and small. </OtherInformation></Objective><Objective><Name>Technical Challenges</Name><Description>Support industry consortia to identify and address shared technical challenges.</Description><Identifier>_1a429a7c-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.1.3</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>Industry Consortia</Name><Description/></Stakeholder><OtherInformation>A common vision  of long-term technology challenges can spur innovation  across an industry. NIST's Advanced Manufacturing  Technology (AMTech) program will provide grants to  industry-led consortia to identify and prioritize research  projects critical to long-term industrial advances. These  technology roadmaps and related outputs will help  guide applied research to meet industry’s needs, some  of which AMTech will support through university and  government laboratory research funding. </OtherInformation></Objective><Objective><Name>Measurement Science &amp; Standards</Name><Description>Collaborate with industry on measurement science and standards to solve technical challenges.</Description><Identifier>_1a42a3dc-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.1.4</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><OtherInformation>Rejuvenating U.S. manufacturing will require the development of measurements that support new, advanced manufacturing techniques. NIST will enhance partnerships with the U.S. manufacturing sector to develop  and disseminate test methods, measurement tools and  know-how, and scientific data that are embedded in the  processes, products, and services of nearly every U.S.  manufacturing industry. </OtherInformation></Objective><Objective><Name>Businesses &amp; Communities</Name><Description>Increase the capacity of U.S. regional economies to accelerate the production of value-added goods and services by providing services to and investments in businesses and communities</Description><Identifier>_1a42a594-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name>EDA</Name><Description/></Stakeholder><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>MBDA</Name><Description/></Stakeholder><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>USPTO</Name><Description/></Stakeholder><Stakeholder><Name>Businesses</Name><Description/></Stakeholder><Stakeholder><Name>Communities</Name><Description/></Stakeholder><OtherInformation>U.S. communities must position themselves to compete  in the new economy. However, communities with significant  economic challenges may not have the knowledge  or network needed to leverage their assets and identify  opportunities. To understand the needs of producers and  attract and expand investment, they need partners and  expert guidance. The Department assists with strategic  place-based investments that help create a productive  industrial ecosystem. This support includes resources  for infrastructure, planning, and technical assistance to  strengthen the capacity for innovation in manufacturing.  Technical assistance funding focuses on enhancing  industry-required skills and identifying international  supplier opportunities for small businesses. The Department is dedicated to helping regional  economies thrive and provides grants to state and  local governments and non-profits in communities and  regions suffering from economic distress. Technical  and business assistance is also provided to smaller  manufacturers through partnerships between federal  and state governments and non-profit organizations.  Some grants and services are specifically targeted to  increasing the competitiveness of minority businesses.  Through this multi-pronged approach, the Department  is increasing the capacity of U.S. regional economies to  produce value-added goods and services, increasing their  competitiveness in the modern global economy.</OtherInformation></Objective><Objective><Name>Supply Chains</Name><Description>Support small and mid-sized manufacturing by restoring robust supply chains.</Description><Identifier>_1a42aa3a-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.2.1</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>Small Manufacturers</Name><Description/></Stakeholder><Stakeholder><Name>Mid-Sized Manufacturers</Name><Description/></Stakeholder><OtherInformation>Small and  mid-sized manufacturers are central to regional  economic growth and innovation, but they can  face unique challenges in deploying advanced  manufacturing technologies. Through its national  network of 60 centers, the NIST Hollings Manufacturing  Extension Partnership (MEP) will expand its efforts  to strengthen the competitive position of small and  mid-sized manufacturers through new programs such  as Manufacturing Technology Acceleration Centers  and supplier scouting. </OtherInformation></Objective><Objective><Name>Advanced Manufacturing</Name><Description>Strengthen community and regional capacity for advanced manufacturing.</Description><Identifier>_1a42acd8-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.2.2</SequenceIndicator><Stakeholder><Name>EDA</Name><Description/></Stakeholder><Stakeholder><Name>ESA</Name><Description/></Stakeholder><OtherInformation>Increased international  competition and rapid technological change have  diminished manufacturing capacity of communities and regions. To help restore this capacity, EDA will provide  economic development planning, technical assistance,  and infrastructure construction grants to develop or  enhance economic ecosystems. These ecosystems  provide the critical mass of aligned resources needed for  the private sector to leverage regional and community  assets to grow advanced manufacturing capabilities and  create jobs. In addition, EDA will continue to lead the  Investing in Manufacturing Communities Partnership,  which streamlines community access to the funding  and technical resources of multiple federal agencies.</OtherInformation></Objective><Objective><Name>Minority Firms</Name><Description>Increase advanced manufacturing assistance for minority firms. </Description><Identifier>_1a42b89a-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.2.3</SequenceIndicator><Stakeholder><Name>MBDA</Name><Description/></Stakeholder><Stakeholder><Name>Minority Firms</Name><Description/></Stakeholder><OtherInformation>Minority businesses can  benefit from targeted technical expertise, and market  and capital access assistance to improve their production of higher value manufactured goods and services.  Under the Minority Business Public-Private Partnerships  Program, MBDA will leverage other federal, state, and  local advanced manufacturing programs to expand the  capacity of MBDA business centers to provide advanced  manufacturing assistance to minority businesses.</OtherInformation></Objective><Objective><Name>Protection &amp; Scaling</Name><Description>Provide local resources for protecting and scaling technologies.</Description><Identifier>_1a42b89b-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.2.4</SequenceIndicator><Stakeholder><Name>USPTO</Name><Description/></Stakeholder><OtherInformation>By establishing four new  satellite offices throughout the country, USPTO will  be able to interact directly with area entrepreneurs,  clarify questions about protecting and moving their  technologies to the marketplace; promote a better  understanding of the IP system; and create good paying,  high-skilled jobs. Local proximity to regional clusters will  also empower USPTO to establish new programming  tailored to the needs of local start-ups and industries. </OtherInformation></Objective><Objective><Name>Digital Economy</Name><Description>Strengthen the Nation's digital economy by championing policies that will  maximize the potential of the Internet, expanding broadband capacity, and  enhancing cybersecurity</Description><Identifier>_1a42bffc-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>NTIA</Name><Description/></Stakeholder><Stakeholder><Name>USPTO</Name><Description/></Stakeholder><OtherInformation>The digital economy is the great engine of innovation  and economic growth of the 21st century, and the  Department is its principal defender and champion in the  federal government. The Internet engine that powers  this vast marketplace of electronic goods and services  was developed within the federal government, but it has  flourished in the private sector—where it should remain. This extraordinary platform for innovation, growth,  and social progress faces urgent policy questions that  demand a thoughtful government response. How can  personal information and IP be protected online? How  can the Nation’s critical digital infrastructure be defended  from cyber-attacks? How can high-speed and affordable  Internet access for all Americans be ensured? And, how  can these goals be achieved while preserving, here and  around the world, the fundamentally open nature of the  Internet, free from unnecessary regulation? The Department has essential responsibility and a central  role in answering these questions. It advises the President on telecommunications issues and manages national spectrum resources needed for expanded high-speed  broadband service. It develops U.S. policy on online IP  protection and enforcement. It oversees the development  of voluntary industry cybersecurity and other online safety  standards. It houses FirstNet which is charged with building a nationwide wireless broadband network for public  safety users. And, the Department represents the United  States on Internet governance issues before international  multi-stakeholder bodies.</OtherInformation></Objective><Objective><Name>Internet</Name><Description>Ensure policies promote the Internet as an engine of growth.</Description><Identifier>_1a42c736-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.3.1</SequenceIndicator><Stakeholder><Name>NTIA</Name><Description/></Stakeholder><OtherInformation>The Internet's potential to drive innovation  and economic growth relies on the free flow of  information as well as the Internet’s inherent flexibility.  The Department will advocate for relevant domestic and  international policies that do not unnecessarily hinder  the digital economy or chill innovation in the online  environment. The Department will use and participate  in multi-stakeholder processes to develop solutions to  evolving digital economy issues.</OtherInformation></Objective><Objective><Name>Broadband</Name><Description>Increase broadband infrastructure and use.</Description><Identifier>_1a42c737-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.3.2</SequenceIndicator><Stakeholder><Name>NTIA</Name><Description/></Stakeholder><OtherInformation>Broadband capabilities and the capacity to leverage  those capabilities to attract commerce can have a  tremendous impact on local economies. The Department  will use its expertise in funding broadband projects  and providing technical assistance to help communities  increase their broadband infrastructure and provide  citizens with the tools to use the infrastructure to  attract jobs and investments. </OtherInformation></Objective><Objective><Name>Communications Technologies</Name><Description>Foster advanced communications technologies.</Description><Identifier>_1a42c738-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.3.3</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>NTIA</Name><Description/></Stakeholder><OtherInformation>Spectrum sharing and other innovations in  advanced communications will drive economic growth  and development. The Department will leverage the key  research and engineering expertise and capabilities of  NIST and NTIA by establishing the Center for Advanced  Communications (CAC). This unique national asset will  provide both research and testing capabilities. NIST and  NTIA will partner with industry, academia, and government  agencies to foster the invention, development,  and deployment of future advanced communications  technologies. </OtherInformation></Objective><Objective><Name>Critical Infrastructure</Name><Description>Create a standards framework to reduce cyber risks to critical infrastructure.</Description><Identifier>_1a42e27a-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.3.4</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><OtherInformation>The national and  economic security of the United States depends on the  reliability of critical infrastructure, including the electric  grid, financial sector, and communications system.  Taking full advantage of existing cross-sector security  standards and guidelines, NIST is leading the development  of a Cybersecurity Framework that will help critical  infrastructure owners and operators to identify, assess,  and manage cyber risk. NIST will support future private  sector implementation of this framework. </OtherInformation></Objective><Objective><Name>Online Marketplace</Name><Description>Facilitate the continued development of the online marketplace by ensuring copyright policy adapts appropriately to current digital technologies.</Description><Identifier>_1a42ee32-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.3.5</SequenceIndicator><Stakeholder><Name>NTIA,  USPTO</Name><Description/></Stakeholder><OtherInformation>Digital technologies have presented  unprecedented challenges and opportunities for U.S.  industries. The goals of both copyright and Internet  policies can and should work in tandem to advance  the digital economy. The Department will convene  stakeholders -- creators, rights holders, service  providers, and consumers -- to develop a public record  on critical digital copyright issues. These issues are  identified in the Department's green paper titled  "Copyright Policy, Creativity, and Innovation in the Digital  Economy." The product of this stakeholder engagement  will be policy recommendations that advance the goal  of both ensuring a balanced and effective copyright  system and promoting the continued development of  an efficient online marketplace for creative works. </OtherInformation></Objective><Objective><Name>Workforce Skills</Name><Description>Accelerate the development of industry-led skills strategies that result in  a productive workforce for employers and high-quality jobs for workers</Description><Identifier>_1a42f08a-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>2.4</SequenceIndicator><Stakeholder><Name>EDA</Name><Description/></Stakeholder><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>NIST</Name><Description/></Stakeholder><OtherInformation>A skilled and adaptable workforce is critical to U.S.  global competitiveness and sustainable economic  growth. A demand-driven, comprehensive approach to  skills development is essential to helping businesses  across all sectors better access skilled workers to grow,  innovate, and be more productive. A skills strategy  focused on industry-driven solutions helps address the  difficulties many industries, particularly manufacturing,  have in filling jobs requiring specific technical skills -- even with many Americans still looking for work. The Department is an honest broker for business and  possesses the convening power, regional economic  development expertise, and supply-chain analytical  capability needed to highlight and address the workforce  demands of growing industries. In addition to supporting  a Presidential effort to align federal agency initiatives to  industry workforce needs, the Department’s programs  will support the development of a strong pipeline of  workers with in-demand skills</OtherInformation></Objective><Objective><Name>In-Demand Skills</Name><Description>Implement industry-driven initiatives that provide U.S. workers with in-demand skills.</Description><Identifier>_1a42f08b-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.4.1</SequenceIndicator><Stakeholder><Name>EDA</Name><Description/></Stakeholder><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>U.S. Workers</Name><Description/></Stakeholder><OtherInformation>Many unemployed or underemployed workers lack the skills  that businesses need to fill the millions of open jobs  across the Nation. The Department will capitalize on  its relationships with businesses and state and local  governments to champion and support employer-aligned  skills programs. By funding infrastructure grants that  encourage demand-driven skill training, EDA will build  regional and community capacity for workforce training  relevant to the local business community. Through  MEP's national system of centers, NIST will support  and promote programs that identify the future hiring  needs of small manufacturers and expose young people  to science, technology, engineering, and mathematics  (STEM) fields. </OtherInformation></Objective><Objective><Name>Training Practices</Name><Description>Engage businesses to identify and facilitate industry-driven training best practices. </Description><Identifier>_1a42f422-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.4.2</SequenceIndicator><Stakeholder><Name>EDA</Name><Description/></Stakeholder><Stakeholder><Name>OS</Name><Description/></Stakeholder><Stakeholder><Name>Businesses</Name><Description/></Stakeholder><OtherInformation>A fragmented approach to skills training often ignores  the immediate and long-term needs of the business  community. The Department will directly engage  business and the economic development community to  identify and articulate workforce skills needed and help  create a pipeline of well-trained 21st century workers.  Moreover, by partnering and sharing information with  the Department of Labor (DOL) and the Department of  Education (Ed) to inform policy and grant opportunities,  the Department will enable a comprehensive approach  to skills training that results in careers.</OtherInformation></Objective><Objective><Name>Workforce Data</Name><Description>Capture, coordinate, and analyze U.S. workforce data.</Description><Identifier>_1a430052-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.4.3</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>OS</Name><Description/></Stakeholder><OtherInformation>Current federal data on workforce  dynamics is not used in a comprehensive, coordinated  fashion. This undermines the ability of communities and  regions to build the capacity to train professionals for  high demand fields. By developing partnerships within  government and with the private sector to release this  data, the Department will help communities develop  more customized skills and economic development  strategies. Specifically, ESA will convene private and  public sector stakeholders (in partnership with DOL  and Ed) to develop new data dissemination tools. The  Department will also obtain and share qualitative data on  businesses' perceived skills gaps, challenges to hiring,  and the value of industry-driven workforce partnerships.</OtherInformation></Objective><Objective><Name>Innovation-Intensive Growth</Name><Description>Accelerate growth of innovation-intensive economic sectors by building  public and private capacity to invent, improve, and commercialize new products and services</Description><Identifier>_1a4301ec-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>2.5</SequenceIndicator><Stakeholder><Name>EDA</Name><Description/></Stakeholder><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>USPTO</Name><Description/></Stakeholder><OtherInformation>In order for innovative products to enter and compete  in the marketplace successfully, a robust scientific and  technological infrastructure is required. Fundamental  research at the forefront of science provides the seeds  for the development of new products and services.  Strong, responsive, and balanced IP protection  establishes an attractive environment for innovation and  investment. Policies that accelerate the rate of transfer  of technologies from lab to market bolster the return on  government investment in R&amp;D. Agreed upon ways to  measure the performance and quality of new products  against more established technologies provide the  foundations of product interoperability and allow them to  compete in the international marketplace. By investing  in knowledge transfer mechanisms that are critical to  growing new companies and facilitating innovation, the  Department promotes regional and community capacity  to generate and take advantage of new ideas about  products and processes. The Department plays a central role in providing the  foundation critical to the growth of high-value, innovative  economic sectors. NIST's measurement science expertise creates the infrastructure necessary to measure  the performance and quality of products and services.  USPTO programs enable innovators to accelerate the  movement of new products and technologies to the  marketplace. EDA provides capacity-building grants  to help foster an economic ecosystem in which the  private sector can more effectively leverage regional  and community assets to engage in commercialization.</OtherInformation></Objective><Objective><Name>Measurement Tools &amp; Standards</Name><Description>Develop and provide next-generation measurement tools and standards.</Description><Identifier>_1a430b10-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.5.1</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><OtherInformation>Precise measurements  and robust standards are critical for an innovative  high-technology economy and provide the foundations  for interoperability between products and systems,  enabling global trade. In close cooperation with  industry, academia, and other federal agencies, NIST  will advance measurement science, develop standard  protocols and test methods, and evaluate and generate  data supporting innovative areas of the economy. NIST's  connections with private sector standards developing  organizations will help ensure that new and updated  standards have strong technical underpinning. </OtherInformation></Objective><Objective><Name>Emerging Research</Name><Description>Build capacity in emerging areas of research to meet tomorrow's challenges.</Description><Identifier>_1a430b11-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.5.2</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><OtherInformation>Technological  innovation is accelerating at a pace unprecedented in  human history, and the continued competitiveness of  U.S. industries will require breakthroughs in measurement ment science in all disciplines. Through the Centers  of Excellence Program, NIST will partner with leaders  in academia and industry to augment internal research  programs and develop access to leading talent, ensuring  that the Department can meet future measurement  science needs.</OtherInformation></Objective><Objective><Name>Patent &amp; Trademark Applications</Name><Description>Optimize patent and trademark application review efficiency and quality and improve enforcement of IP rights.</Description><Identifier>_1a430fb6-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.5.3</SequenceIndicator><Stakeholder><Name>USPTO</Name><Description/></Stakeholder><OtherInformation>USPTO has made historic strides  in reducing the backlog of applications in the past four  years. The Department will continue the pace by engaging  with stakeholders, developing new standards and  tools, optimizing information technology (IT) capabilities,  and hiring a nationwide workforce. USPTO will also  work to implement a series of White House executive  actions aimed at ensuring innovators are not squandering  valuable R&amp;D dollars on frivolous law suits. USPTO  will continue to coordinate with international counterparts in pursuit of meaningful, effective, and balanced  IP protection and enforcement worldwide.</OtherInformation></Objective><Objective><Name>Commercialization</Name><Description>Accelerate rate of lab-to-market commercialization.</Description><Identifier>_1a43139e-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 2.5.4</SequenceIndicator><Stakeholder><Name>EDA</Name><Description/></Stakeholder><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>USPTO</Name><Description/></Stakeholder><OtherInformation>A wide range of life-changing  commercial technologies were nurtured by federally  funded R&amp;D, from the Internet, to the global positioning  system (GPS), to leading-edge vaccines. The federal  R&amp;D enterprise must continue to support fundamental  research and diffuse this knowledge through open data  and publications. Through streamlined processes and  increased engagement with entrepreneurs, the Department will facilitate industry access to federal laboratories  and federally funded research.</OtherInformation></Objective></Goal><Goal><Name>ENVIRONMENT</Name><Description>Ensure communities and businesses have the necessary information, products, and services to prepare for and prosper in a changing environment</Description><Identifier>_1a431650-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>The Department has a longstanding role  in the protection of life and property from  environmental hazards and in the stewardship  of natural resources. This traditional role is  now augmented by a robust agenda focused  on providing communities and businesses with  the information, products, and services they  need to prepare for and prosper in a changing  environment. As social and economic systems evolve and  become more complex, it becomes even more  critical to have timely, actionable environmental  intelligence. That intelligence can preserve  and improve human and environmental health,  help develop and maintain a viable national  infrastructure, and promote growth. Recent  events, such as the Deepwater Horizon oil spill  in 2010, the historical tornado outbreaks of 2011,  and Superstorm Sandy in 2012, demonstrate  the need for better environmental intelligence  to ensure that communities and businesses  have the tools and information they need to  address these challenges. The strategies and  initiatives that have been developed to support  this goal area will positively impact the lives of all  Americans, from coast-to-coast and everywhere  in between, every day</OtherInformation><Objective><Name>Environmental Change</Name><Description>Advance the understanding and prediction of changes in the environment through world class science and observations</Description><Identifier>_1a432528-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>In order to meet the needs of communities and businesses  in a changing environment, comprehensive and  integrated observations and an improved understanding  of the Earth system are needed. To make this improved  understanding useful to society, it must be employed in  models and applications that are used in planning and  decision-making. The Department has a tremendous diversity of world-leading  capabilities supporting the research, development,  and observations required for state-of-the-art models  and applications critical to national well being. NOAA’s  five-year R&amp;D plan will advance innovative research  that pushes the boundaries of scientific understanding,  integrates information across scientific disciplines,  and transitions new information and technology into  improved products and services. NOAA will strive to  modernize observation systems of satellites and ships  while maintaining core observation system infrastructure.  Also, NIST is working to develop reliable, internationally-accepted  measurement standards and methodologies  that are the basis for future-generation measurement and  monitoring capabilities. Underpinning this world class  capability, NOAA and NIST will invest in STEM education  that will build the Department’s future workforce and  increase public understanding of critical STEM issues.</OtherInformation></Objective><Objective><Name>Satellites, Observation &amp; Data Gathering</Name><Description>Deploy the next generation of satellites and observation and data gathering systems.</Description><Identifier>_1a432529-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.1.1</SequenceIndicator><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>Accurate and reliable data from sustained and integrated observation systems is essential.  To maintain and improve this capability, NOAA will launch and operate the next generation of geostationary and polar-orbiting  satellites and  will sustain a modern survey vessel fleet. These capabilities will support NOAA's weather, climate, mapping, and ecosystem observation and prediction needs, as well as integrated federal observing requirements.</OtherInformation></Objective><Objective><Name>Ecosystem Research</Name><Description>Advance holistic, integrative ecosystem research.</Description><Identifier>_1a432cb2-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.1.2</SequenceIndicator><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>An integrated approach to R&amp;D will improve the understanding of interrelated changes in ecosystems' biological, chemical, physical, and social processes and dynamics. With this focus, NOAA will deliver science solutions to further the evaluation of management strategies and tradeoffs and to make informed decisions about resource management and the changing environment.</OtherInformation></Objective><Objective><Name>Environmental Modeling</Name><Description>Develop the next-generation environmental modeling system.</Description><Identifier>_1a432dfc-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.1.3</SequenceIndicator><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>In many cases, what limits the ability to make predictions is the complex and dynamic interconnectedness  of large-scale physical and ecological systems.  NOAA will improve its predictive capability through sustained improvements in high-performance computing  systems and by developing a suite of state-of-the-art models. These models will integrate physical and biological observations and processes, and provide earth-system predictions and projections at varying geographic scales across time scales from minutes to decades.</OtherInformation></Objective><Objective><Name>Greenhouse Gas</Name><Description>Improve the understanding of greenhouse gas processes.</Description><Identifier>_1a43384c-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.1.4</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>As the effects of increased greenhouse  gas become more apparent, there is a growing need for  a better understanding of the processes that cause the  increase. NOAA and NIST will work cooperatively to link  measurements and standards supporting the atmospheric  and emissions monitoring communities. The efforts of  both bureaus will advance measurement capabilities of  the monitoring networks and improve measurements of  greenhouse gas emissions on scales ranging from global  to metropolitan areas and cities.</OtherInformation></Objective><Objective><Name>Preparedness, Response &amp; Recovery</Name><Description>Improve preparedness, response, and recovery from weather and water events by building a Weather-Ready Nation</Description><Identifier>_1a433bda-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>Weather affects almost every endeavor in the Nation.  Major industries and small businesses alike depend  on weather, water, and climate information to make  informed decisions and plan for the future. Extreme  events are becoming the norm. Winter storms, flooding,  drought, hurricanes, wildfires, extreme temperatures,  and tornados can cost lives and billions of dollars in  damage. The steep increases in damaging weather-related  events and associated societal impacts highlight  the growing importance of weather, water, and climate  information. Urbanization, migration to coastal communities,  and a growing population also increasingly put  people and businesses at greater risk. A Weather-Ready Nation is about building community  preparedness in the face of increasing vulnerability to  extreme weather and water events. The Department will  continue its critical role in protecting the lives, property,  and the economy by providing valuable weather, water,  and climate products and services. This role will be  expanded to embrace collaboration and seek new  ways to create value beyond traditional forecasting  activities. By delivering enhanced weather, water, and  climate information and refining how the information is  shared and ultimately used, the Department will help  communities and businesses to be ready, responsive,  and resilient.</OtherInformation></Objective><Objective><Name>Weather Service</Name><Description>Evolve NOAA’s National Weather Service.</Description><Identifier>_1a433c20-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.2.1</SequenceIndicator><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><Stakeholder><Name>National Weather Service</Name><Description/></Stakeholder><OtherInformation>NOAA's National Weather Service has collaborated with  stakeholders to become more responsive, engaged, and  transparent. The resulting Weather-Ready Nation Roadmap 2.0 describes a more flexible and agile approach to  management practices, services, workforce, science,  and technology. As the roadmap's new approaches  are implemented, the National Weather Service will be  more effective in supporting emergency managers, first  responders, government officials, businesses, and the  public to help them make faster, smarter decisions that  save lives and protect livelihoods. </OtherInformation></Objective><Objective><Name>Weather Forecasts</Name><Description>Improve the accuracy and usefulness of forecasts.</Description><Identifier>_1a434026-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.2.2</SequenceIndicator><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>A Weather-Ready Nation needs improved  warning and forecast accuracy. Through improvements  in high-performance computing, NOAA will deliver  improved weather forecasts and warnings, monthly  and seasonal drought outlooks, and other water  resources prediction information. NOAA will also use  social science to increase the effectiveness of forecast  communications and to better to assist users in their  decision-making.</OtherInformation></Objective><Objective><Name>Emergency Management Support</Name><Description>Enhance decision support services for emergency managers.</Description><Identifier>_1a434be8-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.2.3</SequenceIndicator><Stakeholder><Name>Census</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><Stakeholder><Name>Emergency Managers</Name><Description/></Stakeholder><OtherInformation>Understanding and  responding to the needs of emergency managers  before a weather-related event occurs is vital. To build a  Weather-Ready Nation, NOAA will partner more effectively with other government agencies at all levels to  provide and integrate weather-related services into  the National Response Framework. NOAA will deploy  new forecasting and decision support tools and train  users to assess and communicate weather risks to  the emergency management community. The Census  Bureau will enhance decision support services for  emergency managers by providing socio-economic data,  such as the website tool, OnTheMap for Emergency  Management.</OtherInformation></Objective><Objective><Name>Resiliency</Name><Description>Strengthen the resiliency of communities and regions by delivering targeted services to build capacity</Description><Identifier>_1a435070-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>3.3</SequenceIndicator><Stakeholder><Name>EDA</Name><Description/></Stakeholder><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><Stakeholder><Name>Communities</Name><Description/></Stakeholder><OtherInformation>Many U.S. communities face significant environmental  changes, natural disasters, or economic disruptions.  They need plans to reduce the effects, adapt to future  changes, and support long-term recovery efforts.  A key component of these plans should be access  to actionable information to aid in managing risk and  in developing and evaluating options to adapt to and  mitigate future environmental and economic change.  The Department will continue to provide the essential  information needed to invigorate communities,  ecosystems, and economies. The Department will also continue to strengthen  community-based resilience efforts. It will promote  preparedness, protect critical public resources, support  safe and efficient marine transportation, and ensure  that federal operations continue to serve citizens in a  changing climate. The means to these ends relies on  building on a strong scientific foundation and continuing  decades of engagement with interagency, academic,  and private-sector partners.</OtherInformation></Objective><Objective><Name>Climate Information &amp; Services</Name><Description>Build partnerships to produce and deliver climate information and services.</Description><Identifier>_1a435a5c-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.3.1</SequenceIndicator><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><Stakeholder><Name>NOAA Partners</Name><Description/></Stakeholder><OtherInformation>To improve community resilience, NOAA will support  decisionmakers by building government, academic,  and private partnerships. The input and collaboration  will be used to develop regionally and locally-applied  climate information and provide open-access data for  catastrophe risk modeling. It will also produce new  and improved information systems and visualization  tools, refinement of the Climate.gov website, and  communicate uncertainties when applying information  to vulnerability assessments and preparedness  solutions. </OtherInformation></Objective><Objective><Name>Coastal Intelligence</Name><Description>Enhance coastal intelligence.</Description><Identifier>_1a435e08-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.3.2</SequenceIndicator><Stakeholder><Name>Census</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>Coastal intelligence includes nautical charts,  environmental monitoring and assessment, and  socioeconomic data and tools. NOAA, Census, and  partners will increase the integration of science and  services to provide targeted, actionable information that  strengthens the resilience of communities and regions.  More sophisticated ocean and coastal intelligence will  improve the ability of public and private decisionmakers  to make informed choices.</OtherInformation></Objective><Objective><Name>Disaster Resilience  Framework</Name><Description>Lead the development of a Disaster Resilience Framework.</Description><Identifier>_1a436042-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.3.3</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>Disaster Resilience Standards Panel</Name><Description/></Stakeholder><Stakeholder><Name>Department of Homeland Security</Name><Description/></Stakeholder><Stakeholder><Name>Federal Emergency Management Agency</Name><Description/></Stakeholder><Stakeholder><Name>U.S. Geological Survey</Name><Description/></Stakeholder><Stakeholder><Name>Department of Transportation</Name><Description/></Stakeholder><Stakeholder><Name>Department of Housing and Urban Development</Name><Description/></Stakeholder><Stakeholder><Name>National Science Foundation</Name><Description/></Stakeholder><OtherInformation>To protect critical infrastructure  and public resources, NIST will lead the development  of a Disaster Resilience Framework for building and  infrastructure resilience. The framework will apply  to many types of hazards such as tornadoes in the  Midwest and earthquakes on the West Coast. A Disaster Resilience Standards Panel convened by NIST  will further refine the framework and identify model  resilience guidelines to put the framework into action.  This national effort will require significant engagement  with stakeholders and federal agencies, including  NOAA, the Department of Homeland Security, the  Federal Emergency Management Agency, the U.S.  Geological Survey, the Department of Transportation,  the Department of Housing and Urban Development,  and the National Science Foundation. </OtherInformation></Objective><Objective><Name>Resilience</Name><Description>Help communities and regions leverage assets to build capacity for resilience.</Description><Identifier>_1a43625e-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.3.4</SequenceIndicator><Stakeholder><Name>EDA</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><Stakeholder><Name>Communities</Name><Description/></Stakeholder><OtherInformation>The  Department will provide tools, training, assistance, and  grants to communities and regions for actions needed  to adapt to environmental change before, during, and  after events. The development and implementation of  resiliency strategies will help them better understand  and employ their regional assets for economic resiliency.  In addition, coastal decisionmakers will benefit from  updated decision-support tools, technical assistance,  and training.</OtherInformation></Objective><Objective><Name>Marine Resources, Habitats &amp; Ecosystems</Name><Description>Foster healthy and sustainable marine resources, habitats, and ecosystems through improved management and partnerships</Description><Identifier>_1a4366e6-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>3.4</SequenceIndicator><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>The ocean economy contributes more than $250 billion  annually to the U.S. economy, supports approximately  44 million jobs in coastal counties, and enhances diverse  ocean-based communities. Many economic, social, and  environmental benefits that ocean ecosystems provide  are jeopardized by global demands for seafood, energy,  coastal development, increased tourism, and recreational  use. Threats from climate change, ocean acidification,  coastal wetland loss, and other environmental stressors  are even more ominous. These threats impact human  health and the domestic food supply. They place greater  stress on overexploited fish stocks, iconic marine species,  and their habitats; and reduce ecosystem sustainability,  biodiversity, and resilience. Effective policy and management of human activities,  based on strong science, partnerships, and technology,  are essential to sustain healthy ocean resources,  habitats, ecosystems, and coastal communities. The  Department has strong legislative mandates and an  important stewardship role in sustaining marine fisheries  and ecosystems, protecting sensitive areas and cultural  heritage, and limiting the consequences of cumulative  impacts.</OtherInformation></Objective><Objective><Name>Fish &amp; Protected Resources</Name><Description>Strengthen capabilities to assess and monitor fish and protected resources.</Description><Identifier>_1a437438-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.4.1</SequenceIndicator><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>Ensuring sustainable  populations of living marine resources is a key Departmental mandate. NOAA will increase the precision of  stock assessments, performing more robust monitoring,  and applying ecosystem-based management to  ensure healthy, sustainable populations of living marine  resources. NOAA will incorporate integrated biological,  physical, and chemical data and ecosystem modeling  into fish stock and protected species assessments.  NOAA will also produce more advanced technologies for  monitoring of living marine resources and ecosystems.</OtherInformation></Objective><Objective><Name>Species Recovery</Name><Description>Improve recovery of listed species through innovative partnerships. </Description><Identifier>_1a437439-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.4.2</SequenceIndicator><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><Stakeholder><Name>International Organizations</Name><Description/></Stakeholder><Stakeholder><Name>Federal Organizations</Name><Description/></Stakeholder><Stakeholder><Name>State Organizations</Name><Description/></Stakeholder><Stakeholder><Name>Local Organizations</Name><Description/></Stakeholder><Stakeholder><Name>Tribal Organizations</Name><Description/></Stakeholder><Stakeholder><Name>Nongovernmental Organizations</Name><Description/></Stakeholder><OtherInformation>International, federal, state, local,  tribal, and nongovernmental organizations play a role in  conservation. NOAA will strengthen partnerships with  these stakeholder groups to ensure greater collaboration  toward the recovery and conservation of protected  species in marine and coastal ecosystems. Greater collaboration will improve the development and implementation  of effective recovery and conservation plans for marine  mammals and endangered and threatened species.</OtherInformation></Objective><Objective><Name>Place-Based Conservation</Name><Description>Enhance place-based conservation. </Description><Identifier>_1a437f1e-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.4.3</SequenceIndicator><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>Through  its coastal management and place-based conservation  programs, NOAA will expand protections at current  sites, add protections at new sites, and work with  public and private partners. This place-based approach  will preserve the economic and environmental benefits of these special places to local communities. NOAA will  implement efforts such as the Habitat Blueprint framework,  which employs partnerships to improve habitat  conditions for fisheries, and coastal and marine life, to  achieve economic, cultural, and environmental benefits.</OtherInformation></Objective><Objective><Name>Environmental &amp; Climate-Informed Solutions</Name><Description>Enable U.S. businesses to adapt and prosper by developing environmental and climate-informed solutions</Description><Identifier>_1a43863a-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>3.5</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>ITA</Name><Description/></Stakeholder><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><Stakeholder><Name>U.S. Businesses</Name><Description/></Stakeholder><OtherInformation>To survive and flourish in the 21st century economy,  businesses must be able to adapt to the changing  environment by balancing environmental, social, and  economic concerns. When businesses adopt processes  and solutions that recognize the importance of the environment and climate, the results can include cost savings  and new commercial products and services that improve  profitability and competitiveness. At the same time, the  positive power and reach of business and markets will  further shared environmental, social, and economic goals  for the health of the Nation. The Department is uniquely equipped to develop and  provide new environmental and climate informed  services that help businesses enhance their value.  The Department’s capabilities in this area span a  range of activities that help create new businesses,  improve competitiveness, promote environmental  goals, and provide important environmental information  for decision-making. Ultimately, the Department’s  programs in this area can be leveraged to empower  U.S. companies and foster environmental and climate  business solutions that benefit the Nation.</OtherInformation></Objective><Objective><Name>Exports</Name><Description>Boost exports of environmental and clean energy technologies. </Description><Identifier>_1a438afe-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.5.1</SequenceIndicator><Stakeholder><Name>ITA</Name><Description/></Stakeholder><Stakeholder><Name>Department of Energy</Name><Description/></Stakeholder><Stakeholder><Name>Environmental Protection Agency</Name><Description/></Stakeholder><Stakeholder><Name>U.S. Exporters</Name><Description/></Stakeholder><Stakeholder><Name>Foreign Investors</Name><Description/></Stakeholder><Stakeholder><Name>Office of the U.S. Trade Representative</Name><Description/></Stakeholder><Stakeholder><Name>U.S.-Based firms</Name><Description/></Stakeholder><OtherInformation>Governments around the world are creating regulations and policies to address the changing environment. ITA, with the Department of  Energy and the Environmental Protection Agency,  will lead interagency efforts to support and anticipate  the needs of U.S. exporters and foreign investors  who want to address the growing global demand for  environmental and clean energy technologies. U.S.  companies are well poised to take advantage of these  opportunities. To speed up the deployment of climate-friendly  technologies, ITA, working with the Office of the  U.S. Trade Representative, will seek to eliminate import  tariffs and market access barriers in these sectors. ITA  will also promote the global competitiveness of U.S.-based firms in these industries, developing in-depth  analyses to help industry and U.S. government agencies  prioritize efforts. Additionally, ITA will underscore the  value and innovative nature for appropriate sectors,  using the advice of relevant advisory committees,  and increasing ITA services to link buyers and sellers.</OtherInformation></Objective><Objective><Name>Green Building Technologies</Name><Description>Develop standards and tools to assess green building technologies. </Description><Identifier>_1a438d88-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.5.2</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>Department of Energy</Name><Description/></Stakeholder><Stakeholder><Name>Industry</Name><Description/></Stakeholder><Stakeholder><Name>Standards Development Organizations</Name><Description/></Stakeholder><OtherInformation>NIST will develop measurement  science that enables architects and developers to design  buildings that produce as much energy as they consume  and to use more durable materials. NIST will leverage  its expertise in the areas of energy, service life prediction,  life-cycle assessment, and indoor air quality to  deliver test methods and performance metrics that will  assist the marketplace in capturing the value of green  building technologies. This work requires partnerships  with the Department of Energy, industry, and standards  development organizations. </OtherInformation></Objective><Objective><Name>Natural Capital</Name><Description>Engage Targeted Business Sectors to integrate natural capital values into their business models. </Description><Identifier>_1a438dec-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>Key Strategy 3.5.3</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>By considering the natural capital  representative of the benefits that society receives from  nature or environmental processes in their planning  and investments, U.S. businesses can reduce risks and  costs while enhancing their image and revenue. ESA  and NOAA will identify business sectors that could  benefit most from integrating the benefits of natural  capital into their operations and decision-making.  These two bureaus will work with industry to acquire  the information and tools most critical to better  account for natural capital values.</OtherInformation></Objective></Goal><Goal><Name>DATA</Name><Description>Improve government, business, and community decisions and knowledge by  transforming Department data capabilities and supporting a data-enabled economy</Description><Identifier>_1a43967a-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name>Government</Name><Description/></Stakeholder><Stakeholder><Name>Businesses</Name><Description/></Stakeholder><Stakeholder><Name>Communities</Name><Description/></Stakeholder><OtherInformation>Commerce Department data plays key roles in the  21st century information-driven economy. Every  day the Department’s data benefits a wide-ranging  customer base -- businesses, governments, and  the public at large. America's 30 million businesses depend on the  Department's data to spark innovation, advance  scientific discovery, satisfy their customers’  demands, and create jobs. State, local and tribal  governments -- and there are more than 90,000  of them -- mine the Department's data to warn  of coming danger, position first-responders,  construct high-tech classrooms, and make critical  decisions on fiscal and monetary policy. Across  the Nation, nearly 320 million Americans look to  the Department’s data to understand their families  of yesterday, their communities of today, and  what future generations might look like. The world is at the forefront of a data revolution.  The explosion of Big Data -- both in the  government and the private sectors -- presents  enormous opportunities and challenges.  Businesses, citizens, and governments will  use this data to expand their knowledge and  make better-informed decisions. To support  these changes and maximize opportunities, the  Department must transform its aging systems  into 21st century data powerhouses. The key  outcomes targeted for this transformation are for the Department to provide more valuable data  by anticipating customer’s needs; deliver data in  more usable timely and accessible ways; better  utilize and share data to make businesses and  governments more responsive, cost-effective,  and efficient; and collaborate with the private  sector to develop new data products and  services. This strategic plan is the Department's roadmap  to better serve customers and, in doing so, to  make businesses more competitive, governments  smarter, and citizens more informed.  While remaining ever vigilant to protect data  confidentiality, personal privacy, and national  economic security interests, the Department  will unleash its potential to: * Maximize the value of Commerce data to  governments, businesses, and communities; * Make data easier to find, access, and use;  * Partner with other government agencies and  the private sector to improve interoperability  and dissemination; * Collect and manage data more efficiently  and less intrusively; and * Spark innovation and fuel entrepreneurship  with open dialogue and integrated feedback.</OtherInformation><Objective><Name>Data Capacity</Name><Description>Transform the Department's data capacity to enhance the value, accessibility and usability of Commerce data for government, business and the public</Description><Identifier>_1a439dd2-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>4.1</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><Stakeholder><Name>NTIS</Name><Description/></Stakeholder><Stakeholder><Name>Government</Name><Description/></Stakeholder><Stakeholder><Name>Businesses</Name><Description/></Stakeholder><Stakeholder><Name>The Public</Name><Description/></Stakeholder><OtherInformation>The Department collects, stores, and analyzes a treasure 
trove of data, including data on the Nation’s economy, 
population, and environment. This data is fundamental  to the Department's mission and is used for the 
protection of life and property and to enhance economic 
growth. However, the capacity to analyze and disseminate  this magnitude of data is significantly constrained. 
In response to this challenge, the Department must 
strive to make its data accessible, usable, reliable, and 
comprehensive. 
Barriers to accessing and using data must be minimized 
in order to realize the potential value of the data the 
Department collects, stores, and disseminates. There 
are differing standards, methodologies, operations, 
infrastructures, websites, architecture, platforms, and 
formats that make it difficult to access, find, use, and 
combine data sets. The Department will undertake a 
comprehensive effort to improve the interoperability of 
its own data by developing internally-adopted standards, 
and through better integration of data from different 
bureaus. Consistent with privacy and security considerations,  the Department is firmly committed to unleashing 
its untapped data resources in ways that best support 
downstream information access, processing, analytics, 
and dissemination. 
Partnering with the private sector will increase the 
capacity of the Department to release raw scientific and 
climate data that cannot be cost-effectively disseminated 
by the federal government under current resource 
constraints. Public-private partnerships to develop 
and disseminate common standards and architectures 
could also result in a powerful data platform that would 
help provide more widespread access to public data 
in usable forms. However, this infrastructure and its 
enabling standards will only work if they are developed 
collaboratively between the public and private sectors. 
Additionally, the Department will lead efforts to make 
sure government data is accessible in ways that enable 
businesses to be more competitive, governments 
smarter, and citizens more informed.</OtherInformation></Objective><Objective><Name>Accessibility, Discoverability &amp; Usability</Name><Description>Increase capacity to make data accessible, discoverable, and usable by the public.</Description><Identifier>_d742fec8-c80b-11e4-a71f-7094f5d5dec3</Identifier><SequenceIndicator>Key Strategy 4.1.1</SequenceIndicator><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>The Department’s Big Data vision will not be realized 
simply by making data available through conventional 
means. Through public-private partnerships, scientific 
data can be intelligently positioned in the cloud and be 
co-located with easy, affordable access to computing, 
storage, and advanced analytical capabilities. Public-private 
partnerships have the ability to scale and surge at the pace 
of U.S. innovation, enabling new value-added services 
and unimaginable integration into the daily lives of the 
American public. For example, NIST will seek public input 
on how it, partnering with private sector operators, might 
structure the operation of an ensemble of time servers 
that will provide time information in a number of different 
formats over the Internet. Much as making GPS data 
publicly available in the early 1980s led to an explosion 
of GPS-related innovations, access to precision network 
timing could lead to innovative applications for industry, 
commerce, government, research, and the general 
public. With the success of public-private partnerships 
for scientific data, the Department will be well positioned 
to lead similar partnership efforts for other segments 
of its data.</OtherInformation></Objective><Objective><Name>Big Data Standards &amp; Measurement Science</Name><Description>Drive the development of Big Data standards and measurement science.</Description><Identifier>_d7430a3a-c80b-11e4-a71f-7094f5d5dec3</Identifier><SequenceIndicator>Key Strategy 4.1.2</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>NIST</Name><Description/></Stakeholder><OtherInformation>The availability 
of vast data resources carries the potential to answer 
questions previously out of reach. There is also broad 
agreement that Big Data will overwhelm traditional 
approaches. The rate at which data volumes, speeds, 
and complexity is growing is outpacing scientific and 
technological advances in data analytics, management, 
transport, and more. A lack of consensus on some 
important, fundamental questions will confuse potential 
users and hold back progress. The Department will 
drive advancements in Big Data standards by forming 
communities of interest from industry, academia, 
government, and other standards bodies, with the goal 
of developing consensus definitions, taxonomies, secure 
reference architectures, and a technology roadmap. </OtherInformation></Objective><Objective><Name>Data Interoperability &amp; Access</Name><Description>Establish data interoperability across the Department and expand open data access.</Description><Identifier>_d7431318-c80b-11e4-a71f-7094f5d5dec3</Identifier><SequenceIndicator>Key Strategy 4.1.3</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>NIST</Name><Description/></Stakeholder><Stakeholder><Name>NTIS</Name><Description/></Stakeholder><OtherInformation>The Department will use a standards-based approach to 
develop an interoperable data infrastructure. Adherence 
to a set of common standards and architecture can result 
in a powerful data platform that provides universal access 
to data in usable form. Improving discovery and analysis s by enhancing access will make data produced by 
the Department more effective. Usable open data will 
promote economic growth and energize a data-as-a-service marketplace for entrepreneurs, new businesses, and 
the public. This infrastructure and its enabling standards 
will be developed in a close collaboration between the 
public and private sectors. NTIS will serve both as a 
convener and enabler and provide a shared governance 
framework for agencies to collaborate. NTIS will use its 
authorities to be a center of excellence for expertise and 
capabilities in enterprise data management, data analytics, 
data dissemination, and data delivery business models. </OtherInformation></Objective><Objective><Name>Find it-Connect It Service</Name><Description>Make Commerce data easier to access, use, download, and combine through a Find it-Connect It service.</Description><Identifier>_d7431eb2-c80b-11e4-a71f-7094f5d5dec3</Identifier><SequenceIndicator>Key Strategy 4.1.4</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>NTIS</Name><Description/></Stakeholder><OtherInformation>Providing customers with an agile and unified 
user-data interface will allow businesses and the public 
to have access and use of data sets to an extent many of 
them have never experienced. The government’s current 
data systems are significantly different, requiring users to 
become specialists in the various government systems 
to obtain and manipulate data. In order to best serve the 
public and their diverse interests, the Department will 
format its data in a manner that can be queried from any 
of a number of different perspectives through the creation 
of a common system: Find it-Connect It. This new service 
will guide users to interoperable data sets with built-in 
intelligence to make data easier to access, use, download, 
and combine. To develop the new service, the Department 
will host engagement events and forums, obtaining stakeholder input on how best to structure the Find It-Connect It 
capability.</OtherInformation></Objective><Objective><Name>Services, Decision-Making &amp; Data Sharing</Name><Description>Improve data-based services, decision-making, and data sharing within the  Department and with other parts of the federal government</Description><Identifier>_1a43a638-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>4.2</SequenceIndicator><Stakeholder><Name>BIS</Name><Description/></Stakeholder><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>ITA</Name><Description/></Stakeholder><OtherInformation>The federal government collects vast amounts of data 
every day to support, protect, and defend the U.S. 
public. Data can and should be used to drive program 
excellence and sound decision-making within the federal 
government. Data can also be used more widely to help 
measure the efficacy of a wide variety of government 
assistance programs, allowing policymakers to make 
better and wiser choices on how best to spend limited 
resources. In other cases, data can be better shared 
or combined between agencies to make government 
programs more informed and more efficient. 
For the Department to be a leader in the data revolution, 
it must re-engineer current ways of doing business 
and aggressively push progress toward this important 
strategic objective. Leading change requires change. In 
short, the Department must practice what it preaches. 
Achieving this strategic objective will require re-evaluating the utility of the data the Department collects and 
whether that data is being used to inform decisions both 
within the Department and in other federal agencies. For 
example, the Department intends to use its existing data, along with data obtained from other federal agencies, to 
help design the 2020 Census and potentially save billions 
of dollars. Making better use of existing data will require 
the ability to combine different data from different agencies to create new, more useful data products, and 
enable sharing data across agencies. 
The Department’s customers demand efficiency. 
Businesses, governments, and the public at large will 
benefit from the enhanced value of Commerce data 
products and services and from the resultant savings. 
Businesses and the public will see reduced demands 
for information, lessening their concerns about survey 
response burdens, confidentiality of data, and privacy</OtherInformation></Objective><Objective><Name>Business Assistance &amp; Economic Growth</Name><Description>Improve the use of existing federal databases to help analyze business assistance and economic growth programs throughout the government.</Description><Identifier>_d7432506-c80b-11e4-a71f-7094f5d5dec3</Identifier><SequenceIndicator>Key Strategy 4.2.1</SequenceIndicator><Stakeholder><Name>BIS</Name><Description/></Stakeholder><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>ITA</Name><Description/></Stakeholder><Stakeholder><Name>MBDA</Name><Description/></Stakeholder><OtherInformation>The federal government provides billions of 
dollars in business assistance programs each year and 
many of the Department’s programs play an active role 
in this process. Analyzing the effectiveness of this 
assistance and identifying key drivers of success can be 
difficult and time-consuming. Better and perhaps faster 
assessments could be made if the federal government’s 
existing economic, demographic, and scientific data are 
applied to the decision-making process in a meaningful 
way. The aim is to arrive at the best way to incorporate 
information and analyses gleaned from existing datasets 
into business-assistance program decisions. Once a 
methodology is developed, the Department will provide 
the data and expertise needed to position business-assistance programs to operate more effectively and 
increase their returns on investment. </OtherInformation></Objective><Objective><Name>Statistical Data</Name><Description>Execute high profile statistical data programs well.</Description><Identifier>_d74329de-c80b-11e4-a71f-7094f5d5dec3</Identifier><SequenceIndicator>Key Strategy 4.2.2</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><OtherInformation>The Department is committed to conducting the 
2020 Census at lower costs per housing unit than the 
2010 Census. The Department will do this by focusing on 
cost-effective ways to collect, process, and disseminate 
information. This requires increased sharing of 
administrative data collected by other federal agencies, 
as well as more efficient collection and processing of 
data. Census recognizes that these innovations must 
be flexible enough to respond to social and technological 
changes, while reducing the cost of conducting the 
2020 Census and ensuring there is no degradation 
in data quality. </OtherInformation></Objective><Objective><Name>Data Sharing &amp; Public Burden</Name><Description>Increase data sharing among federal agencies and reduce the public’s burden of providing information. </Description><Identifier>_d7433762-c80b-11e4-a71f-7094f5d5dec3</Identifier><SequenceIndicator>Key Strategy 4.2.3</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>Census Bureau</Name><Description/></Stakeholder><Stakeholder><Name>BEA</Name><Description/></Stakeholder><Stakeholder><Name>Bureau of Labor Statistics (BLS)</Name><Description/></Stakeholder><OtherInformation>Many federal agencies face legislative, regulatory, 
or policy limitations on sharing administrative record 
data with others. Addressing these limitations will drive 
down costs and reduce the public burden of redundant 
data collections, resulting in improved government 
efficiency. The International Trade Data System (ITDS) is 
an example of early government efforts to better share 
data. The Department will identify and champion other 
potential avenues that will continue the data sharing 
success of ITDS. However, current law prohibits sharing 
data among the Census Bureau, BEA, and the Bureau of 
Labor Statistics (BLS). Enactment of a simple, proposed 
legislative amendment to Title 26 allowing more data 
sharing would reduce cost and enhance data quality 
without sacrificing the confidentiality of the data. </OtherInformation></Objective><Objective><Name>Data Products &amp; Services</Name><Description>Collaborate with the business community to provide more timely, accurate, and relevant data products and services for customers</Description><Identifier>_1a43aafc-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>4.3</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><Stakeholder><Name>Business Community</Name><Description/></Stakeholder><OtherInformation>The demands for information change over time, 
reflecting the ever-changing nature of households, the 
economy, and the environment. For instance, the U.S. 
economy has gone through tectonic shifts over the past 
several decades, moving toward a more service-based, 
internationally-connected, and digitally-enabled economy. 
However, the Department’s data on these new, emerging 
portions of the economy has not kept pace. Likewise, 
the Department is not currently meeting customer 
expectations for more detailed data products in smaller 
geographic areas, such as information on regional and 
local economies or their changing environments. In many 
cases, the government has a responsibility to transform 
the data it collects into the most accessible and usable 
information possible to meet the needs of the public 
it serves. In other cases, the government is not best 
positioned to fully satisfy these needs. Consequently, 
many businesses have emerged to add value to available 
government data, transforming it in ways that help meet 
the vast and diverse public needs. The strategies 
supporting this objective have been designed to 
encourage this trend. 
By partnering with the business community and the 
private sector at large, the Department will generate new 
data products helping to grow current businesses and 
catalyze the development of new businesses. Through 
outreach to the business community and users, the 
Department will measure customer demand and determine what new data products to produce. Generating 
these new products will be done in one of three ways, 
depending on the nature of what is needed: (1) using 
in-house, traditional means and methods to produce new 
data products; (2) partnering with the private sector to 
couple its data with government data; or (3) providing 
government data in ways that are more useful to businesses and others so they can more easily combine it 
with their own private data resources. 
Business customers will be the first beneficiaries of this 
process, but the 90,000 governmental entities and nearly 
320 million Americans the Department serves will also 
benefit from the new data products and services that are 
fueled by these efforts.</OtherInformation></Objective><Objective><Name>Private Sector Service Providers</Name><Description>Foster the growth of private sector weather, water, and climate information and service-providers.</Description><Identifier>_d7433d0c-c80b-11e4-a71f-7094f5d5dec3</Identifier><SequenceIndicator>Key Strategy 4.3.1</SequenceIndicator><Stakeholder><Name>NOAA</Name><Description/></Stakeholder><OtherInformation>Information on the environment from local to regional to 
global is becoming increasingly relevant. This information 
affects the way people live and do business. Although 
the federal government provides considerable environmental  information services, there is demand for even 
more information—information parsed in ways beyond 
the government’s current capability. A vibrant private 
sector industry is poised to fill this gap. The Department
can accelerate the development of this industry and drive 
this increasingly important sector of the economy. To do 
this, the Department will provide sustained and reliable 
information and expand partnerships with private sector 
and other enterprise partners to encourage the development  and marketing of enhanced products and services 
to the Nation. </OtherInformation></Objective><Objective><Name>Federal &amp; Private-Sector Datasets</Name><Description>Explore combining of federal and private-sector datasets to strengthen decision-making.</Description><Identifier>_d74341e4-c80b-11e4-a71f-7094f5d5dec3</Identifier><SequenceIndicator>Key Strategy 4.3.2</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><OtherInformation>The federal 
government is no longer the sole provider of data. Big 
Data includes datasets that exist at all levels of government  and throughout the private sector. This recognition 
presents a unique opportunity to combine datasets and 
use them effectively to promote decision-making at all 
levels -- from governmental to individual. Yet this opportunity  also presents a variety of challenges, including: How 
can the data be shared in a manner that is consistent with 
national values? Are there legal impediments to sharing? 
Can the Department provide the desired data transparency?  And what is the impact or burden associated with providing the information? Recognizing that this is an 
evolving strategy, the Department will explore, research, 
and test the extent to which government and private data 
can be shared and the economic potential such sharing 
represents. </OtherInformation></Objective><Objective><Name>Data Products</Name><Description>Continually revisit and revise the Department's data products to meet changing needs.</Description><Identifier>_d7434a72-c80b-11e4-a71f-7094f5d5dec3</Identifier><SequenceIndicator>Key Strategy 4.3.3</SequenceIndicator><Stakeholder><Name>ESA</Name><Description/></Stakeholder><OtherInformation>The data 
revolution is still in its infancy. The pace of change in the 
data sphere will grow exponentially as the availability 
and use of data play an increasingly important role in the 
national economy. Because the data-services landscape is 
changing so rapidly, the Department cannot fully predict all 
the strategies it will utilize to reach the goals established 
in this plan. 
The Department will continually reassess the way in which 
its data can add value to the public and to the economy. 
In this rapidly evolving environment, the Department 
must remain nimble to meet future demands and needs. 
To discover new areas for cooperative development, 
the Department will establish an interdisciplinary team, 
focused on evaluating whether data collection, storage, 
and dissemination efforts are appropriately aligned with 
private-sector changes. This team will work with the 
private sector and other government agencies to keep 
the Department on the cutting edge. Based on customer 
feedback, the Department will re-evaluate its data 
products and develop new data products to better meet 
customer needs and maximize the value of the data it 
collects and distributes.</OtherInformation></Objective></Goal><Goal><Name>OPERATIONAL EXCELLENCE</Name><Description>Deliver better services, solutions, and outcomes that benefit the American people</Description><Identifier>_1a43aafd-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>5</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>One of the biggest challenges currently facing the 
Department is how to be responsive and nimble, 
constantly adapting to the fast-changing needs of the 
U.S. private sector in the 21st century. In this highly 
competitive environment, achieving operational 
excellence is essential for the Department to achieve 
mission-focused objectives and maximize value to its 
customers. The factors that determine operational 
excellence include people, processes, technology, 
and management, each of which involves its own 
unique set of opportunities and challenges. However, 
launching multiple improvement initiatives across a 
broad scope of areas will create activity but not 
necessarily progress. Thus, the underpinning of the 
Department’s operational excellence goal is focus. 
The intent is to generate rapid impact as well as 
longer term transformation through a focused set 
of actions that yields significant and measurable 
progress across the Department.</OtherInformation><Objective><Name>Organizational Capabilities</Name><Description>Strengthen organizational capabilities to drive customer-focused, outcomes-driven mission performance</Description><Identifier>_1a43b24a-c7a2-11e4-9989-09b2f5d5dec3</Identifier><SequenceIndicator>5.1</SequenceIndicator><Stakeholder><Name>OS</Name><Description/></Stakeholder><Stakeholder><Name>All DOC Bureaus</Name><Description/></Stakeholder><OtherInformation>This objective focuses on the high-priority, cross-cutting  initiatives that the Department’s leadership 
team believes are the most critical to mission success. 
First and foremost, mission success depends on a 
fully engaged workforce with the knowledge, skills, 
and effective leadership necessary to achieve results. 
Second, mission success during a time of rapidly-evolving  technology is achieved only when employees 
have the right technology, tools, and information to do 
their job effectively. Third, mission success demands a 
results-driven management approach, using performance 
metrics and effective program research and evaluations 
to provide the evidence needed to align and optimize 
resources in implementing this strategic plan.</OtherInformation></Objective><Objective><Name>Learning Organization</Name><Description>Build a learning organization. </Description><Identifier>_d7434f0e-c80b-11e4-a71f-7094f5d5dec3</Identifier><SequenceIndicator>Key Strategy 5.1.1</SequenceIndicator><Stakeholder><Name>OS</Name><Description/></Stakeholder><Stakeholder><Name>All DOC Bureaus</Name><Description/></Stakeholder><OtherInformation>Developing  the right skills and knowledge is critical for accomplishing the Department's mission, improving employee 
satisfaction, and growing the next generation of leaders. 
The Department is committed to transforming itself into 
a learning organization that excels in serving customers 
and delivering results by valuing learning as an ongoing 
creative process; continually developing, adapting, and 
transforming itself in response to changing conditions; 
and improving the core capabilities of its people at all 
levels, both individually and collectively. 
As a part of this strategy, a staff development framework 
will be designed to drive excellence in all aspects of 
mission delivery: systems thinking, customer service, 
personal mastery, and teamwork. Recognizing that 
senior leaders play a critical role in leading the cultural 
transformation needed to become a learning organization, 
the Department will focus first on designing a framework 
of knowledge and skills that are essential for all members 
of the Department's Senior Executive Service (SES). The 
goal is to develop proactive leaders, who are able to drive 
strong workforce engagement, maximizing the impact 
of each individual’s talents and increasing collaboration 
among staff. </OtherInformation></Objective><Objective><Name>IT Infrastructure</Name><Description>Create a 21st century IT infrastructure.</Description><Identifier>_d743531e-c80b-11e4-a71f-7094f5d5dec3</Identifier><SequenceIndicator>Key Strategy 5.1.2</SequenceIndicator><Stakeholder><Name>OS</Name><Description/></Stakeholder><Stakeholder><Name>All DOC Bureaus</Name><Description/></Stakeholder><OtherInformation>The Department depends on high quality, 
reliable, and secure IT to carry out its mission. To create 
an IT infrastructure that employs developments and 
manages vulnerabilities, the Department will design and 
implement an integrated enterprise-wide IT architecture. 
The new architecture will deliver mission and business 
data anytime, anywhere through swift, seamless, and 
secure services on-demand to internal and external 
stakeholders. Key architecture principles will guide this 
effort from each of three viewpoints: mission, user, and 
technology. The architecture will align mission needs, 
technology drivers, a common set of requirements for 
capabilities and services, and minimum standards for 
interoperability and cybersecurity. A single federated 
roadmap will guide phased implementation of the 
architecture.
The Department will also develop and deploy a 
customer-driven set of IT shared services. The integrated 
enterprise IT architecture is intended to meet customer 
and program needs by adopting an approach that enables 
doing in common that which is commonly done. The 
Department's CIO Council will engage customers 
in bureaus and offices to define shared commodity, 
business, and mission IT services. The collaboration 
will also establish priorities for the change management 
activities essential for the successful deployment of 
these services. </OtherInformation></Objective><Objective><Name>Results</Name><Description>Manage for results.</Description><Identifier>_d7435a94-c80b-11e4-a71f-7094f5d5dec3</Identifier><SequenceIndicator>Key Strategy 5.1.3</SequenceIndicator><Stakeholder><Name>OS</Name><Description/></Stakeholder><Stakeholder><Name>All DOC Bureaus</Name><Description/></Stakeholder><OtherInformation>To drive progress toward its mission-focused objectives, 
the Department plans to be on the leading edge of 
an evolving management paradigm. Managing for 
results requires aligning the Department’s programs, 
people, and resources to the clearly defined goals, 
objectives, and measures of progress established in 
this strategic plan. Development and better utilization 
of outcome-based performance metrics will enable 
continuous improvement at all levels of the organization. 
The Department's Executive Management Team will 
leverage the expertise of leaders from across the Department to conduct regular reviews of progress 
toward the outcomes targeted in this plan. These 
performance reviews will enable senior executives 
to identify and resolve emerging problems before 
they escalate as well as share best practices. Data 
on performance will also help identify research and 
evaluations needed to further optimize resource 
allocation decisions and deliver high impact results.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate>2013-10-01</StartDate><EndDate>2018-09-30</EndDate><PublicationDate>2015-03-11</PublicationDate><Source>http://www.commerce.gov/sites/default/files/documents/2014/march/doc_fy2014-2018_strategic_plan.pdf</Source><Submitter><FirstName>Owen</FirstName><LastName>Ambur</LastName><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>